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AccessIT Signs Atlas Cinemas to Deployment and Pre-Show Programming Deal.


-- Exhibitors Already Using PreFlix Pre-Show Entertainment Solution to Account for More Than 800 Digital Cinema Screens --

MORRISTOWN, N.J. -- Access Integrated Technologies Access Integrated Technologies is a large company concerned in, amongst other things, motion pictures. It bought all of Boeing's digital cinema equipment assets, intellectual property licenses, and existing theatre contracts. , Inc. ("AccessIT") (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AIXD) today announced that Atlas Cinemas will be the fourteenth chain to deploy the digital cinema leader's fully integrated and networked system. This agreement brings the total number of screens signed to the AccessIT Deployment Plan to almost 3700 with 800 of those belonging to customers of AccessIT's PreFlix Pre-Show Entertainment solution.

AccessIT recently announced the installation of its 3,000th digital cinema system - a milestone for the company and the industry. AccessIT is working to complete the installation of its first 4,000 screens by the end of October.

Atlas will convert 39 screens in three locations from film to digital using AccessIT's Theatre Command Center(TM) software, pre-show programming, Christie DLP (Digital Light Processing) A data projection technology from TI that produces clear, readable images on screens in lit rooms. DLP is used in all types of projection devices, from data projectors that weigh only a few pounds to large rear-projection TVs to electronic  Cinema[R] projectors and other networked hardware that combine to play both feature movies and PreFlix advertising. The system is the only one of its kind being provided to theaters today.

"The fully integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption.  and networked functionality of AccessIT's digital cinema system will streamline the business of delivering high-quality films and advertising for Atlas," said Al Saluan, owner of Atlas Cinemas. "Ultimately, digital cinema from the industry leaders will mean more choice in alternative content thanks to the simplified movie delivery and networked scheduling process."

Said Chuck Goldwater, President of AccessIT's Media Services Group: "Atlas Cinemas joins the digital revolution with a complete digital cinema solution that dramatically enhances all aspects of delivering and managing content and on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 advertising at theatres. We look forward to working with the outstanding team at Atlas to help them along with our other exhibitor partners achieve all the benefits of digital cinema technology."

Craig Sholder, Vice-President of Entertainment Solutions, Christie USA, added: "It is exciting to see visionary exhibitors such as Atlas Theatre's take the leap to Digital. With the high quality entertainment experience that Digital Cinema offers, their audiences will be treated to the best picture quality at every showing. Christie is looking forward to supporting Atlas in their transition with proven and reliable service and support, as well with brilliant images from our acclaimed ac·claim  
v. ac·claimed, ac·claim·ing, ac·claims

v.tr.
1. To praise enthusiastically and often publicly; applaud. See Synonyms at praise.

2.
 Christie CP2000 DLP Cinema[R] projector."

AccessIT Digital Cinema is the industry-leading deployment program for Digital Cinema that provides the funding, operations and administration for the company's studio-supported 4,000-screen Digital Cinema rollout plan supported by major studios and independent distributors, among others -- and exhibitors who receive turnkey, Digital Cinema systems in conformance con·for·mance  
n.
Conformity.

Noun 1. conformance - correspondence in form or appearance
conformity

agreement, correspondence - compatibility of observations; "there was no agreement between theory and
 with DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter.  specifications, including AccessIT's unique Library Management Server[R] and Theatre Command Center[R] software, Christie DLP Cinema[R] projectors and Doremi's DCP DCP - definitional constraint programming 2000 JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 server. To date, AccessIT has contracted to install roughly 3,700 systems in forty-one states and has completed the rollout of more than 3,000 screens with exhibitors including Allen Theatres, MJR MJR Major (German: a military rank)
MJR Major Job Requirements
Mjr Majoor (Dutch)
MJR Making Jesus Real (church)
MJR Maintenance Job Request
 Theatres, Showplace Cinemas, Marquee Cinemas, Neighborhood Cinema Group, Celebration! Cinema, Cinema West, Cinetopia, Emagine, UltraStar, Galaxy, Rave and Carmike Cinemas and AccessIT's own Pavilion Digital Showcase Cinema.

Access Integrated Technologies, Inc. (AccessIT) provides theater operators the first and only studio-backed fully networked digital cinema system delivering more than three million digital screenings of Hollywood feature films to date. The company's digital cinema system provides feature films and alternative content via satellite to expand box office sales and develop new ways to attract incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 revenues. Through its alternative content division, The Bigger Picture, AccessIT offers channels of programming including Kidtoons, Faith Based, Music and Anime an·i·me  
n.
A style of animation developed in Japan, characterized by stylized colorful art, futuristic settings, violence, and sex.



[Japanese, short for anim
. The ongoing 4,000-screen deployment is the largest of its kind in the world. Access Integrated Technologies[R] and AccessIT(TM) are trademarks of Access Integrated Technologies, Inc. For more information on AccessIT, visit www.accessitx.com. [AIXD-G]

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie solutions are used in over 75,000 locations worldwide, including more than 10,000 projectors and displays networked with ChristieNET[TM] networking devices. For more information on Christie's cinema solutions and to find a theater with Christie Digital Cinema projectors, visit www.christiedigital.com.

For more information about Atlas Cinemas, visit www.atlascinemas.net.

DLP Cinema[R] is a registered trademark of Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 Inc.
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Publication:Business Wire
Date:Sep 4, 2007
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