AccessAtlanta.com Remains #1 local Web site.Business Editors ATLANTA--(BUSINESS WIRE)--March 15, 2000 AccessAtlanta.com continues to expand its audience and achieve top performance ratings See benchmark. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Metrix fourth quarter reports, AccessAtlanta.com is both the highest rated and highest ranked local site in the country with an average monthly reach of 22.8 percent of local Internet users for the quarter. Additionally, in the Atlanta market, AccessAtlanta.com is the eleventh most visited site among all World Wide Web sites, beating out national portals such as Excite, Hotbot, and AltaVista. More Atlanta Internet users on average visited AccessAtlanta.com than any other local city site reported by Media Metrix In the fourth quarter of 1999. "The fact that unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. are growing is an excellent index of our ability to understand and deliver useful Internet tools and content to Atlantans," said George deGolian, general manager of AccessAtlanta.com. "These Media Metrix numbers confirm the value of our investment in researching Atlanta Internet user interest and promoting our brand. Also, they confirm the value of the powerful support we receive from Cox media properties in Atlanta." Media Metrix tracks 38 local markets and the firm's fourth quarter numbers come from reports based on reach, which is defined as the percentage of Internet users residing in a DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. visiting a site at least once during the month. Other local sites reported in the fourth quarter period for the Atlanta market:
-- AOL's DigitalCity.com was the 48th most visited site with a 7.2
percent reach
-- TicketMaster Online's CitySearch.com was not rated
CIMedia's internal measures of audience growth support the strength of the AccessAtlanta.com brand. In the month of January, AccessAtlanta.com reached over one million unique users, which represents an 81percent growth over the course of the 1999 calendar year. "Our site is the best and we want to continue to get better," deGolian added. "Our philosophy has been to listen to user's feedback and deliver on the brand promise of helping busy people better manage their lives. Our advertisers get access to a fast-growing, high-quality audience which is deeply attached to our product." About AccessAtlanta.com AccessAtlanta.com, a Cox Interactive Media city site created in partnership with The Atlanta-Journal Constitution, WSB-TV and AM 750 WSB WSB World Superbike WSB Washington Savings Bank (stock symbol) WSB World Series Baseball (Sega game) WSB Welcome South Brother (radio) WSB Weak Stability Boundary . AccessAtlanta.com features a powerful local and national search engine powered by the LookSmartSM Web directory and search engine, useful tools to manage and enhance everyday living, and immediate local news, entertainment and recreation content for Atlanta residents. About Cox Interactive Media Cox Interactive Media (www.cimedia.com) was founded in 1996 with the mission of building a network of city sites that focuses on the local market for both residents and advertisers. This Internet company is a subsidiary of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc., and is headquartered in Atlanta. The Cox Interactive Media network consists of 55 local sites across the country, with 21 sites in the top 50 US markets. A leading media company, Cox Enterprises includes Cox Newspapers, Inc. (newspapers, direct mail marketing, book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. ), Cox Broadcasting, Inc. (TV, spot sales, television production, research, publicly-traded Cox Radio Cox Radio NYSE: CXR is a publicly traded company that holds a number of radio stations. Private company Cox Broadcasting, Inc., a subsidiary of Cox Enterprises owns all of the company's super-voting Class B common stock, and thus controls the company. , Inc.) and publicly traded Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. , Inc. (cable distribution, programming, broadband communications) in addition to Cox Interactive Media. The company is also the world's largest operator of automobile auctions through Manheim Auctions Manheim Automotive Services is the largest and highest volume wholesale automobile auction company in the world. As a subsidiary of Cox Enterprises, Inc., Manheim provides services including financing, title work, transportation, recovery, auto body repair, dealership management , providing financial services, government auctions, online services and price guides. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion