Access to electronic health information for the public: analysis of fifty-three funded projects.ABSTRACT IN 2000 THE NATIONAL LIBRARY OF MEDICINE (NLM Software that runs in a NetWare server. Although NetWare servers store DOS and Windows applications, they do not execute them. All programs that run in a NetWare server must be compiled into the NLM format. They are typically written in C and use Novell's libraries. ), a component of the National Institutes of Health, funded fifty-three consumer health outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. projects through the National Network of Libraries of Medicine (NN/LM NN/LM National Network of Libraries of Medicine ). The goal of all projects was to improve access to electronic health information for consumers. Drawing on experience gained in the NN/LM public library pilot projects undertaken in 1998-1999, the projects involved medical and public libraries in partnership with a wide range of community organizations, including public health departments, schools, churches, and local professional associations. The projects provided training in the use of MedlinePlus MedlinePlus is a website containing health information from the world's largest medical library, the United States National Library of Medicine. The site is intended to be used by health care providers and patients, and designed to provide up-to-date, authoritative information. and other health information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. and support for Internet access See how to access the Internet. in a variety of settings. The projects used an array of approaches over an eighteen-month funding period. This article presents descriptive information about the projects, highlights common barriers, and provides an analysis of the effectiveness of methods and approaches used. INTRODUCTION There has been considerable research on the nature of consumer health information (CHI (Computer Human Interface) Typically refers to the devices and associated applications used by humans to interact with computers. For example, a CICS data entry screen displayed on a 3270 terminal makes up a CHI for a banking application. ) and the frequency of needs for it. Reflecting on this research, Deering Deering may refer to: Places:
n. The care of oneself without medical, professional, or other assistance or oversight. information, "quality-in-care information," and alternative medicine. Reviewing previous studies of the demand for CHI, Deering and Harris conclude that CHI requests account for a substantial portion of reference questions raised in public libraries. They suggest that as many as fifty-two Adj. 1. fifty-two - being two more than fifty 52, lii cardinal - being or denoting a numerical quantity but not order; "cardinal numbers" million health-related requests are raised in public libraries every year. Since Deering and Harris's review much attention has focused on CHI available from Internet-based resources. Based on a survey conducted in 2001, Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. (Taylor Taylor, city (1990 pop. 70,811), Wayne co., SE Mich., a suburb of Detroit adjacent to Dearborn; founded 1847 as a township, inc. as a city 1968. A small rural village until World War II, it developed significantly in the second half of the 20th cent. , 2001) estimates that 100 million adults in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. consult online sources for health information. This figure represents three-quarters Noun 1. three-quarters - three of four equal parts; "three-fourths of a pound" three-fourths common fraction, simple fraction - the quotient of two integers three-quarters npl → of adults who use online resources and approximately 47 percent of adults in the United States. Among adults who seek health information online, the average frequency is slightly more than three times per month. Pifalo, Hollander, Henderson Henderson. 1 City (1990 pop. 25,945), seat of Henderson co., NW Ky., on the Ohio River, in an oil, coal, tobacco, corn, and livestock area; founded 1797, inc. as a city 1867. , DeSalvo, and Gill gill, in weights and measures gill, in weights and measures: see English units of measurement. (1997) studied the impact of a CHI service on individuals. Surveying users of a CHI service provided by the Delaware Academy of Medicine The Delaware Academy of Medicine is a private, nonprofit organization founded in 1930. It's mission is to promote professional and lay health education, maintain a medical library and archives, provide a meeting place for the medical and dental professions and related organizations , Pifalo and her colleagues found cognitive, affective affective /af·fec·tive/ (ah-fek´tiv) pertaining to affect. af·fec·tive adj. 1. Concerned with or arousing feelings or emotions; emotional. 2. , and behavioral behavioral pertaining to behavior. behavioral disorders see vice. behavioral seizure see psychomotor seizure. impacts. The majority of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. (94 percent) reported that they learned more about an illness or health issue. Slightly more than half (52.1 percent) reported that the information reduced anxiety. Approximately half (51.3 percent) indicated that the information led them to address questions to their health care providers. Information about the motivations associated with seeking CHI online emerged from a random survey conducted in 2003 of users of MedlinePlus, a leading Web-based source of consumer health information. Results of this survey indicate that the most common reason for visiting the site was to find information on a specific condition (62 percent). The next most common reason for visiting MedlinePlus, to find information about a specific medication, was selected by 29 percent of survey respondents (Backus Backus is a surname declining at the German family name Backhaus. It is the name of several notable people:
Libraries have developed a wide array of CHI resources, collections, and services, but Rees REES Center for Russian and East European Studies REES Radar Electromagnetic Environment Simulator REES Reactive Electronic Equipment Simulator (1982) summarizes the essential role of libraries as coordinators of access to health information: "The role of the library has begun to emerge with some clarity. Increasingly, the library (public and hospital) is called on to coordinate health information access at a local level, utilizing the many information and educational resources available locally, regionally, and nationally" (pp. 37-38). Interest in coordinated access to health information is evident in the collaborations of the earliest libraries in the United States. In a study of health-related collections in public libraries, Wannarka (1968) reports that Boston Public Library Boston Public Library, founded in 1852, chiefly through the gift of Joshua Bates. It is the oldest free public city library supported by taxation in the world. Its present building on Copley Square, designed by McKim, Mead, and White, was completed in 1895. held the earliest such collection. Primarily the result of physicians' gifts, this collection totaled 28,604 volumes in 1864, exceeding the Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. Medical Library's collection of 20,285. In 1904 Boston Public Library transferred 21,000 volumes to the Boston Medical Library, which merged with Harvard s Harvard, town (1990 pop. 12,329), Worcester co., E central Mass.; inc. 1732. A Shaker house and cemetery, a Native American museum, and a Harvard observatory are there. Medical Library in 1965 to form the Francis Francis, French prince, duke of Alençon and Anjou Francis, 1554–84, French prince, duke of Alençon and Anjou; youngest son of King Henry II of France and Catherine de' Medici. A. Countway Library of Medicine. Wannarka notes that the 21,000 volumes originally transferred in 1904 remain the property of Boston Public Library. A series of papers presented fifty years ago at the annual meeting of the Medical Library Association explored issues emerging from CHI services provided by health sciences libraries. Later published in the Bulletin of the Medical Library Association, these papers consider policies related to collection access for members of the general public as well as opportunities for collaborations with public libraries. Representing the Armed Forces Medical Library, Jacqueline Jacqueline, 1401–36, countess of Hainaut, Holland, and Zeeland (1417–33). The daughter and heiress of William IV, duke of Bavaria and count of Hainaut, Holland, and Zeeland, and of Margaret of Burgundy, Jacqueline was passed over for the succession to the Chambers (1955) notes that "It is important that public and medical libraries cooperate with one another wherever this is feasible, and it is to their mutual advantage to divide the responsibilities which should be met" (p. 260). Collaborations between public and health sciences libraries were features of a handful of projects funded by Library Services and Construction Act Enacted in 1964, the Library Services and Construction Act provides federal assistance to libraries in the U.S. for the purpose of improving or implementing library services or undertaking construction projects. (LSCA LScA left scapuloanterior (position of fetus). ) Title I grants in the late 1970s (Hollander, 1996). Among these was the Consumer Health Information Network (CHIN) project in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation). Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States. . A collaboration Working together on a project. See collaborative software. of Mount Auburn Mount Auburn is the name of several places in the United States:
tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. community, the CHIN project provided for training of public library staff, cooperative collection development, interlibrary in·ter·li·brar·y adj. Existing or occurring between or involving two or more libraries: an interlibrary loan; an interlibrary network. loans, and reference assistance (Gartenfeld, 1978). Health sciences libraries also have collaborated successfully with community-based organizations in addition to public libraries to promote access to health information. Sligo Sligo, town, Ireland Sligo, town (1991 pop. 17,964), county seat of Sligo, N Republic of Ireland, at the mouth of the Garavogue River on Sligo Bay. It is a seaport and fishing center, with a woolen trade and other industries. and Jameson Jameson may refer to: People with the surname Jameson:
(character) underscore - _, ASCII 95. the importance of community engagement for the successful dissemination dissemination Medtalk The spread of a pernicious process–eg, CA, acute infection Oncology Metastasis, see there of health information. In their report of a study of Pacific islanders' participation in cervical cervical /cer·vi·cal/ (ser´vi-k'l) 1. pertaining to the neck. 2. pertaining to the neck or cervix of any organ or structure. cer·vi·cal adj. screening services, Sligo and Jameson note that this population "strongly favored sources of information that were mediated me·di·ate v. me·di·at·ed, me·di·at·ing, me·di·ates v.tr. 1. To resolve or settle (differences) by working with all the conflicting parties: through their community groups" (p. 858). Community assessment and community engagement are also central ideas in Burroughs's Measuring the Difference (2000), a manual guiding the planning and evaluation of health information outreach projects. Community engagement is a guiding theme in a number of projects sponsored by the National Library of Medicine (NLM). A project targeting Native American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of and Alaska Native communities is known as the Tribal Connections project. Coordinated by the University of Washington, this initiative has resulted in improvements in Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the connectivity in sixteen communities. Community assessments and participation were key to the success of this effort (Wood et al., 2003). Another NLM-sponsored project conducted by George Washington University George Washington University, at Washington, D.C.; coeducational; chartered 1821 as Columbian College (one of the first nonsectarian colleges), opened 1822, became a university in 1873, renamed 1904. has resulted in collaborations with a consortium of nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. clinics in the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . Interventions at each clinic are determined by the needs of that clinic's staff and patients (Partners for Health Information, 2001). Other collaborations between health sciences libraries and community-based organizations have led to a number of practical findings. With partial support from the National Library of Medicine, the University of Illinois University of Illinois may refer to:
Also with support from the National Library of Medicine, a subsequent project conducted by the University of Illinois at Chicago This article is about the University of Illinois at Chicago. For other uses, see University of Illinois at Chicago (disambiguation). UIC participates in NCAA Division I Horizon League competition as the UIC Flames in several sports, most notably Basketball. focused on reducing asthma asthma (ăz`mə, ăs`–), chronic inflammatory respiratory disease characterized by periodic attacks of wheezing, shortness of breath, and a tight feeling in the chest. A cough producing sticky mucus is symptomatic. and lead poisoning lead poisoning or plumbism (plŭm`bĭz'əm), intoxication of the system by organic compounds containing lead. among children through improved access to environmental health information resources. This project entailed collaborations with seven community-based organizations: two public schools, three community action groups, and two public health organizations. In her report of the project, Scherrer (2002) highlights the need for community assessments when planning interventions as well as a theoretical framework to inform the planning and evaluation of the project. Scherrer also notes significant cultural differences between academic health sciences centers and community-based organizations, and she underscores the importance of cultural competence cultural competence Social medicine The ability to understand, appreciate, and interact with persons from cultures and/or belief systems other than one's own among project staff. A host of public health projects have relied on community partnerships and collaborative efforts. Notable among these is the Turning Point initiative. Funded by the Robert Wood Johnson Foundation Robert Wood Johnson Foundation, charitable organization devoted exclusively to health care issues. It was established in 1936 by Robert Wood Johnson (1893–1968), board chairman of the Johnson & Johnson medical products company. and the W. K. Kellogg Foundation The W.K. Kellogg Foundation was founded in June 1930 as the W.K. Kellogg Child Welfare Foundation by breakfast cereal pioneer Will Keith Kellogg. In 1934, Kellogg donated more than $66 million in Kellogg Company stock and other investments to the W.K. Kellogg Trust. , the Turning Point initiative seeks to improve the public health system in the United States by making it more community-based and collaborative. Since its inception in 1997, Turning Point has resulted in 23 state and 41 community-level partnerships aimed at improving public health through community collaborations (Turning Point National Program Ofrice, 2003). Collaborations such as those fostered by the Turning Point initiative bring together institutions seeking to realize a common goal that may not be attained at·tain v. at·tained, at·tain·ing, at·tains v.tr. 1. To gain as an objective; achieve: attain a diploma by hard work. 2. separately. In a report of their efforts to develop a collaboration to promote breast cancer education among rural and Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere migrant mi·grant n. 1. One that moves from one region to another by chance, instinct, or plan. 2. An itinerant worker who travels from one area to another in search of work. adj. Migratory. and seasonal farmworker women, Meade and Calvo (2001) summarize sum·ma·rize intr. & tr.v. sum·ma·rized, sum·ma·riz·ing, sum·ma·riz·es To make a summary or make a summary of. sum a wide array of previous community-academic coalitions targeting specific health concerns. Community-academic collaborations are also a hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. of the urban research centers funded by the Centers for Disease Control and Prevention Centers for Disease Control and Prevention (CDC), agency of the U.S. Public Health Service since 1973, with headquarters in Atlanta; it was established in 1946 as the Communicable Disease Center. since 1995 (Metzler et al., 2003) and have led to a growing body of research known as community-based participatory research Community-based participatory research (CBPR) is research that is conducted as an equal partnership between traditionally trained "experts" and members of a community. In CBPR projects, the community participates fully in all aspects of the research process. (CBPR CBPR Community-Based Participatory Research ) (Israel, Schulz, Parker, & Becker, 2001). At the NewYork Academy of Medicine's Center for the Advancement of Collaborative Strategies in Health, Lasker and Weiss (2003) have framed a model for community partnerships and collaboration. Lasker and Weiss observe that public health concerns often "cannot be solved by any person, organization, or sector working alone" (p. 15) and propose a model of community-level problem solving problem solving Process involved in finding a solution to a problem. Many animals routinely solve problems of locomotion, food finding, and shelter through trial and error. that relies on empowering individuals, bridging social ties, and creating synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. among diverse participants. Green and Kreuter (1999) have also explored the ideas of social capital and community coalitions to address public health concerns, noting the complexities of power sharing among coalition participants. NLM's efforts at improving access to health information have been informed by the related work of other libraries and public health organizations, only a fraction of which is represented in the previous summary. NLM has a long history of providing health care professionals with timely, up-to-date information. A vigorous outreach effort to health care professionals began with the 1989 NLM Board of Regents An independent governing body that oversees a state's public Colleges and Universities. All 50 states have governing bodies that oversee the administration of public education. special panel report, Improving Health Professionals' Access to Information. The report encouraged NLM to develop an outreach program to reach health professionals who did not have easy access to recent scientific and biomedical bi·o·med·i·cal adj. 1. Of or relating to biomedicine. 2. Of, relating to, or involving biological, medical, and physical sciences. information. It also noted the importance of the National Network of Libraries of Medicine (NN/LM) in helping NLM reach health professionals throughout the United States and making them aware of the resources and services available from the NLM and the NN/LM. In the five years following the Board of Regents' report, NLM sponsored approximately 300 outreach projects targeting health professionals. These projects engaged more than 500 institutions, often in close collaboration with NN/LM network members (Wallingford et al., 1996). With the introduction of free MEDLINE The online medical database of the U.S. National Library of Medicine (NLM) whose parent is the National Institutes of Health, Bethesda, MD. MEDLINE contains millions of articles from thousands of medical journals and publications. The consumer section of the site (http://medlineplus. searching on the Internet through PubMed in 1997, a new wave of users began to access NLM's database. The increased interest in MEDLINE searching by the general public led to the development of MedlinePlus and provided the impetus Impetus is a stimulus or impulse, a moving force that sparks momentum. Impetus may also refer to:
NLM has recognized the importance of supporting library and community partnerships in order to reach the public. In an effort to encourage and enhance community partnership building, NLM issued a request for proposals from NN/LM network members in April 1999. The request was for projects that would focus on improving electronic access to health information for a variety of groups, including consumers, underserved and minority populations, health professionals serving underserved and minority populations, public health workers, public libraries, and community-based and faith-based organizations. Up to $10,000 was available for each project being conducted by a single institution, and up to $40,000 was available for projects that entailed formal institutional collaborations. The request for proposals encouraged collaborations among NN/LM member libraries and public, state, and school libraries as well as health information resource centers and community- and faith-based organizations. Proposals were received in July 1999 and were reviewed by multiple panels of reviewers representing health sciences libraries, health care professionals, public health workers, public libraries, state libraries, and community- and faith-based organizations. Fifty-three projects were funded. Figure 1 is a map representing the geographic distribution of the projects in thirty-four states and the District of Columbia. All projects were administered as subcontracts through the NN/LM Regional Medical Libraries and were implemented over an eighteen-month period. METHODS The authors relied on the quarterly and final reports of the projects as well as interviews with project directors to gain an understanding of the projects. Interviews with project directors were conducted between October 2002 and January 2003. The semi-structured telephone interviews were guided by a set of questions that addressed project activities, target populations, approaches taken, methods of publicity, the project's impacts on the target populations, and lessons learned. The interviews also provided an opportunity to verify (1) To prove the correctness of data. (2) In data entry operations, to compare the keystrokes of a second operator with the data entered by the first operator to ensure that the data were typed in accurately. See validate. summary information obtained from each project's reports. The authors used NVivo software from QSR International QSR International QSR International develops Qualitative Data Analysis (QDA) software products designed to help qualitative researchers organize and analyze non-numerical or unstructured data. to analyze the interview data. NVivo provided a system for coding, linking, searching, and organizing the qualitative information obtained during the interviews. A taxonomy taxonomy: see classification. taxonomy In biology, the classification of organisms into a hierarchy of groupings, from the general to the particular, that reflect evolutionary and usually morphological relationships: kingdom, phylum, class, order, was developed to identify categories for coding the interview documents in NVivo. This taxonomy was based on the prominent and recurring re·cur intr.v. re·curred, re·cur·ring, re·curs 1. To happen, come up, or show up again or repeatedly. 2. To return to one's attention or memory. 3. To return in thought or discourse. themes that emerged from a review of the data. FINDINGS Eleven single institutions received funding up to $10,000, and forty-two multitype projects received support of up to $40,000. Among the forty-two projects that entailed institutional collaborations, the most frequent partnerships were among academic health sciences libraries, public libraries, hospital libraries, and community-based organizations. Although many projects relied on collaborations spanning more than two types of organizations, the following list identifies the most common institutional partnerships formed as a result of the projects: * 18 academic health sciences library-public library partnerships * 16 hospital library-public library partnerships * 9 academic health sciences library-community-based organization partnerships * 8 hospital library-community-based organization partnerships * 4 academic health sciences library-hospital library partnerships Target Populations Many projects targeted multiple populations in their efforts to improve access to electronic consumer health information. Thirty-eight projects worked directly with members of the general public, often targeting specific populations such as racial and ethnic minorities (9 projects) and seniors (7 projects). Projects also targeted a variety of professional populations, including public librarians This is a list of people who have practised as a librarian and are well-known, either for their contributions to the library profession or primarily in some other field. (29 projects) and health professionals (13 projects). Projects targeting health professionals typically aimed to increase health professionals' awareness of resources available to support patient education. Training Forty-five of the fifty-three projects included training as part of the intervention A procedure used in a lawsuit by which the court allows a third person who was not originally a party to the suit to become a party, by joining with either the plaintiff or the defendant. . Approximately 820 training sessions were conducted across these forty-five projects, reaching an estimated 13,750 individuals. Almost all the projects that included a train-the-trainer approach highlighted the success of this approach. However, one project noted a lack of success with this approach in preparing members of support groups as trainers. In their reports and interviews, project directors emphasized the value of personal contact, site visits, and "putting a face to a name" as contributors to the success of their training and outreach efforts. In their reports and interviews, project directors pointed to a variety of other factors influencing the success of the training, including the scheduling and location of the training sessions, the materials used to support the training, and an accurate assessment of participants' computer skills. Several project directors who provided training in public library branches and made accommodations for hands-on practice with the resources observed that these approaches were particularly effective. They also noted the importance of flexibility in the scheduling of training events and training locations. Most projects underscored the value of providing training in small-group settings in participants' own environments. Other project directors suggested, however, that participants who were trained in their own work settings were more likely to be distracted dis·tract·ed adj. 1. Having the attention diverted. 2. Suffering conflicting emotions; distraught. dis·tract by work-related responsibilities. Many projects discovered the importance of pretesting all translated materials and customizing the content to the needs and interests of the targeted community. This was found to be particularly useful when training specific populations. Issues related to cultural competence were particularly significant for projects that targeted non-English-speaking communities. A project targeting the hearing impaired reported that there are many medical terms for which signs are not available in American Sign Language American Sign Language n. The primary sign language used by deaf and hearing-impaired people in the United States and Canada. American Sign Language (ASL), n. . Project directors discovered significant variability in trainees' computer skills, and one noted that self-reported data about computer proficiency pro·fi·cien·cy n. pl. pro·fi·cien·cies The state or quality of being proficient; competence. Noun 1. proficiency - the quality of having great facility and competence may not be reliable. Other methods may be needed for ensuring that participants in a session are at a common level of proficiency. For members of a targeted community with limited computer proficiency, it may be necessary to provide training on basic computer skills as a foundation for training on computer-based health information resources. Web Site Development The development of Web sites and pages was a major component of thirty-eight projects. Among these projects, several added new Web pages to their organization's existing Web site. Project directors with dedicated information technology (IT) staff reported that this was advantageous for the development of the project's Web presence. Multiple project directors commented on the value of having staff with varied experience to help develop and create the project's Web presence. Project directors also underscored the benefit of identifying a single staff member with primary responsibility for technical difficulties. As part of the development of a project's Web presence, directors noted the value of ensuring the availability of usage statistics. They also highlighted the value of a simple, streamlined design to enhance a site's usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. . Collaborations in developing information for the project's Web presence were noted as particularly helpful. Projects that undertook usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object. reported the benefit of this effort in the site's development. Publicity and Marketing All projects were aware of the importance of promoting their program. More than half of the projects developed and distributed project-specific promotional materials. These products included bookmarks, information prescription pads, flyers, posters, displays, videos, and screen sweeps. Promotion through newspapers and newsletters was also popular. Participation in health fairs and exhibits was effective in thirteen projects, and "word of mouth" was considered effective in twelve projects. Word of mouth included communications by phone, staff contacts, personal contacts, and at meetings. Other methods included the use of Web sites, listservs, e-mail, intranet pages, links on local Web sites to the organization's Web site, and announcements in professional journals. Most projects employed more than one marketing approach. Project Evaluation A manual published by NN/LM, Measuring the Difference (Burroughs, 2000), provides a six-stage framework for planning and evaluating health information outreach projects: 1. Identify the target community and conduct a community assessment 2. Establish goals and objectives 3. Develop activities and strategies based on audience assessments 4. Establish evaluation objectives and develop methods of data collection 5. Carry out planned outreach and evaluation activities 6. Disseminate dis·sem·i·nate v. dis·sem·i·nat·ed, dis·sem·i·nat·ing, dis·sem·i·nates v.tr. 1. To scatter widely, as in sowing seed. 2. results of the evaluation The fifty-three projects implemented a variety of approaches to evaluation, many of which correspond to components of the six-stage framework presented in Measuring the Difference. It should be noted that most of the fifty-three projects funded as part of the Access to Electronic Health Information for the Public program were planned prior to the widespread distribution of Measuring the Difference. Two project directors reported that they did not undertake a structured approach to evaluation but relied instead on informal methods and unsystematically Adv. 1. unsystematically - in an unsystematic manner; "his books were lined up unsystematically on the shelf" consistently, systematically - in a systematic or consistent manner; "they systematically excluded women" gathered anecdotal evidence anecdotal evidence, n information obtained from personal accounts, examples, and observations. Usually not considered scientifically valid but may indicate areas for further investigation and research. of the project's impact. Three projects conducted a structured needs assessment in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with their outreach activities. Many project leaders conducted some form of community assessment prior to the project as part of developing the project's funding proposal. Surveys and measures of use were the most common strategies employed in the fifty-one projects that undertook a systematic approach to evaluation. Written surveys were administered as part of training sessions in thirty-six projects. These included training session evaluation or satisfaction surveys (thirty projects) and pre- pre- word element [L.], before (in time or space). pre- pref. 1. Earlier; before; prior to: prenatal. 2. and post-tests of participants' knowledge (thirteen projects). Some projects administered pre- and post-tests of participants' knowledge as well as training evaluation surveys. Other projects surveyed participants through questionnaires and interviews to assess the project's impact. In nineteen projects, questionnaires were administered to participants at a time apart from a training event. Six projects that developed Web sites gathered evaluation data through an online feedback survey. Five projects surveyed participants through in-person or telephone interviews to gather evaluation data. Web site usage statistics were gathered in ten of the thirty-eight projects that developed a Web resource. Two projects monitored the frequency of health-related questions at a library's reference desk, and one project measured patients' use of a hospital library. Less frequently used methods of evaluation data collection included focus groups (two projects) and reviews of Web sites by content experts (two projects). Five projects also systematically gathered qualitative data, primarily anecdotes related to project impacts. Although the long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. impacts of outreach in a community may be difficult to ascertain, one project pointed to the establishment of a new branch library in the county hospital as an indicator of the project's success. Measuring the Difference Measuring the Difference differentiates formative evaluation Formative evaluation is a type of evaluation which has the purpose of improving programmes. It goes under other names such as developmental evaluation and implementation evaluation. , in which findings are used to refine ongoing outreach activities, from summative Adj. 1. summative - of or relating to a summation or produced by summation summational additive - characterized or produced by addition; "an additive process" evaluation. While other projects may have used evaluation data to modify their outreach activities, two project directors explicitly noted in their final reports or follow-up follow-up, n the process of monitoring the progress of a patient after a period of active treatment. follow-up subsequent. follow-up plan interviews that evaluation findings were used to refine ongoing outreach activities. Both of these projects relied on data gathered from training session evaluation questionnaires for their formative evaluations. Project evaluation may also consider whether outreach activities are sustained beyond the period of time for which external funding is available. Reflecting on the sustainability of activities, Rees (1982) observed a common pattern among CHI projects: There would appear to be a sequence of events in the development of structured CHI programs. Under the initial impetus provided by one or more persons, funding is secured from local, state, and/or federal sources for the initiation of the program. After successful promotion, demonstration, and marketing, the program is absorbed into regular library operations as a result of the buildup of expectations, resources, and expertise. In this manner, successful CHI programs "self-destruct" as they become part of the parent library system. The desired objective of funded CHI programs is, therefore, to catalyze, develop, extend, demonstrate, evaluate, and refine innovative services that will then be integrated into regular library operations (p. 38). When interviewed, the majority of project directors indicated that project activities had continued beyond the period of funding. Ongoing activities typically include training and promotion of MedlinePlus and the project's Web site. Many of these activities are being conducted through an ongoing collaboration with other organizations. Thirty of the thirty-eight Web sites developed as part of the projects were still available at the time the interviews with project directors were conducted. Project directors responsible for twenty-one of these sites reported that they were being updated on a frequent basis. Key Lessons Learned The interviews with project directors provided an opportunity for them to highlight significant lessons learned during the course of their projects. The themes that emerged related to partnerships, leadership, commitment, communication, and decision making. Involving the targeted community in planning and designing activities increases each group's investment in the project. For collaborative partnerships to be successful, it is essential to collaborate with representatives who are familiar with their organizations' constituents. Consulting with others who have collaborated with similar groups may provide useful information during the planning of a project. Including members of the target population with diverse expertise in an advisory role for planning and needs assessments can serve as not only a strategic function but as an information portal. Those projects focusing on Hispanic populations found that having Hispanic community leaders involved in the project from inception, in pretesting materials for cultural and medical appropriateness and in providing feedback, was extremely valuable to the success of the project. Successful partnerships require an evaluation of potential partners' resources, including staff and time availability. Interest and enthusiasm, especially among an organization's leaders, are also key attributes to consider among potential partners. One project focusing on training of library staff found that the most effective strategy in implementing the project was to have the support of the library's administrators. Having administrators require participation among the staff proved to be a successful strategy for another project. Potential project partners should also be able to devote the time and resources necessary to honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. commitments that contribute to the success of the project. One project director noted that collaborations are valuable but can be time consuming. Multitype organizational collaborations may be difficult as a result of differences in missions and levels of commitment. Project directors repeatedly noted the importance of communication in the planning and execution of their projects. E-mail did not always facilitate communication for some projects. One project targeting gay men and lesbians reported that electronic and e-mail communication was a major factor in the success of their project. Nearly all review and discussion was done electronically, saving considerable time for everyone. However, telephone and face-to-face communication worked well for several projects and were ways to ensure that communications reached appropriate individuals. Project directors also noted the benefit of frequent communication with administrators and community leaders, one of the key findings from a review of public health outreach projects conducted between 1998 and 2001 (Rambo et al., 2001). Reflecting on their decision-making processes Presented below is a list of topics on decision-making and decision-making processes: | width="" align="left" valign="top" |
| width="" align="left" valign="top" | n. 1. An official of a bureaucracy. 2. An official who is rigidly devoted to the details of administrative procedure. bu challenges emerged in the course of multiple projects. A project to develop a regional health information network reported that collaborations are complicated because of the participation of distinct organizations accustomed to relying on different approaches. When planning how decisions will be reached, project directors remarked that it may be helpful to identify one organization as having final authority. This is often the organization with financial control. CONCLUSIONS Project directors reported significant benefits from their projects, in spite of in opposition to all efforts of; in defiance or contempt of; notwithstanding. See also: Spite minor setbacks and unexpected problems. These projects led to increased awareness of health science libraries and the recognition that medical libraries are a source for assistance in locating health information for the users of public libraries. As a result of collaborations between health science libraries and public libraries, the public library began to perceive hospital libraries and academic libraries as resources for medical information. This type of collaboration fostered linkages between the collaborating organizations, leading to the sharing of resources and reference requests. Within many organizations, institutional administrators gained a greater appreciation of the library as a source of funding and in fulfilling the community service mission of the organization. Many organizations were able to add consumer health information to their Web sites, raising the library's visibility. Several project directors reported that the project expanded personal networks that crossed professional boundaries professional boundary Professional ethics An ill-defined psychosocial 'frontier' maintained between a professional and a Pt or client. See Dual relationship, Sexual misconduct, Slippery slope. . Undertaking a new project within an organization that is already utilizing its staff and resources to its fullest extent is not without challenges. Some of the project directors felt that their library staff were uninterested or overwhelmed o·ver·whelm tr.v. o·ver·whelmed, o·ver·whelm·ing, o·ver·whelms 1. To surge over and submerge; engulf: waves overwhelming the rocky shoreline. 2. a. by the additional responsibility of providing consumer health information. Insufficient funding was another concern that project directors raised. Occasionally, because of underbudgeting or unexpected expenses, they were unable to complete the project with the funded amount, resulting in the lead organization having to use its own resources to accomplish the project's objectives. The goal of the Electronic Access to Health Information projects was to improve access to electronic health information for consumers. The results of this first round of funding served as a starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for NLM to focus special funding through the NN/LM for projects to promote electronic access for the general public. The projects reached a large number of individuals in many areas of the United States. The implementation of the projects enhanced existing partnerships and collaborations and created new ones. The participating libraries reaped positive benefits from their participation. The results convinced NLM that providing special funding for such efforts is an opportunity for NN/LM network members to expand their outreach to ensure that members of the public are aware of and have access to quality health information. The results of these efforts also highlight the need for involvement of the community in identifying, planning, and implementing activities that address their health information needs. In addition to providing funding for another round of these projects, the NN/LM also is piloting a set of Community Outreach Partnership Planning Projects, which provide funding to libraries to support intense involvement of community partners in the assessment of community information needs and the planning of community outreach projects. The hypothesis is that these planning awards will yield proposals that will have the full support of all partners involved.
Table 1. Project Institutions, Collaborations and Target Populations
Project
Leadership:
Lead Single or
Institution Types Multiple
Lead Institution State ([dagger]) Institution
University of Alabama at AL AHSL Multiple
Birmingham
University of Arizona AZ AHSL Multiple
University of Arkansas AR AHSL Multiple
Planetree Health CA Consumer Health Multiple
Resource Center Library
University of California CA AHSL Multiple
at San Diego
Valley Care Foundation CA Hospital Library Single
St. Francis Hospital and CT Hospital Library Single
Medical Center
University of Connecticut CT AHSL Multiple
Stowe Library
George Washington DC AHSL Multiple
University
Halifax Medical Center FL Hospital Library Single
Tifton Tift County Public GA PL Single
Library
Emory University School GA AHSL Multiple
of Medicine, Health
Sciences Center
Library
Three Rivers AHEC GA AHEC Multiple
Hawaii Medical Library HI AHSL Multiple
Idaho State University, ID AHSL Multiple
Idaho Health Sciences
Library
Kootenai Medical Center ID Hospital Library Multiple
Library
Rush-Presbyterian- IL AHSL Multiple
St. Luke's Medical
Center
Loyola University Health IL AHSL Multiple
Sciences Library
Trinity Medical Center, IL Hospital Library Multiple
Health Sciences
Library
State Library of Iowa IA State Library Multiple
University of Kentucky, KY AHSL Single
Chandler Medical
Center
Louisiana State LA AHSL Single
University, Shreveport,
Health Sciences Center
Library
Maine General Medical ME Hospital Library Multiple
Center Library
Western Maryland AHEC MD AHEC Multiple
Eastern Shore Regional MD PL Multiple
Library
University of Massachu- MA AHSL Multiple
setts Medical School,
Lamar Soutter Library
Massachusetts General MA Hospital Library Multiple
Hospital, Treadwell
Library
Holland Community MI Hospital Library Single
Hospital
Mid-Missouri AHEC MO AHEC Multiple
University of Missouri, MO AHSL Single
Columbia
Truman Medical Center MO Hospital Library Single
East
ICON: Omaha Area NE Library Consortium Multiple
Health Information
Consortium
Las Vegas Clark County NV PL Multiple
Library District
Highlands Regional NJ Library Consortium Multiple
Library Cooperative
University of New NM AHSL Multiple
Mexico, Health
Sciences Center
Library
ViaHealth Rochester NY HL Multiple
General Hospital
SUNY Health Science NY AHSC Multiple
Center at Syracuse
South Central Regional NY Library Consortium Multiple
Library Council
Samaritan Medical NY Hospital Library Single
Center
University of North NC AHSL Multiple
Carolina, Chapel
Hill, Health Sciences
Library
Mountain AHEC NC AHEC Multiple
Oregon Health Sciences OR AHSL Multiple
University
University of Pittsburgh, PA AHSL Multiple
Falk Library of the
Health Sciences
Medical University SC AHSL Multiple
of South Carolina,
Libraries and Learning
Resource Centers
Rapid City Regional SD Hospital Library Multiple
Hospital Health
Sciences Library
University of Texas TX AHSL Multiple
Health Science Center
at San Antonio
University of Utah, Eccles UT AHSL Multiple
Health Science Library
Mary Washington VA Hospital Library Multiple
Hospital, Medical
Library
Public Health, Seattle WA Public Health Single
and King County Department
Yakima Valley Memorial WA Hospital Library Multiple
Hospital
University of Wisconsin, WI AHSL Multiple
Madison
Medical College of WI AHSL Multiple
Wisconsin
Wyoming Medical Center WY Hospital Library Multiple
Collaborations
Resulting from Specified Target
Lead Institution Project ([dagger]) Populations
University of Alabama at AHSL/PL Consumers
Birmingham
University of Arizona AHSL/PL Public Librarians
University of Arkansas AHSL/PL/AHEC/SL/HL/ Public, Hospital,
PHD/CBO and Academic
Librarians; Public
Health Personnel;
Cooperative
Extension Agents;
Teachers;
University
Students
Planetree Health Consumer Health Minority
Resource Center Library/CBO/ Populations,
Community Health Hispanics, Low-
Center Income
Individuals,
Health
Professionals
University of California AHSL/SL Low-Income
at San Diego Individuals,
Youth, Hispanics,
African Americans
Valley Care Foundation HL/PL/SL Families of Special
Needs Children
St. Francis Hospital and HL/Senior Center Seniors, Low-Income
Medical Center Individuals,
Minorities
University of Connecticut AHSL/SL/PL Public Librarians,
Stowe Library Hospital
Librarians,
Members of
Community
Organizations
George Washington AHSL/Community Urban Clinics,
University Health Centers Minorities,
Hispanics, HIV/
AIDS Patients,
Uninsured
Individuals
Halifax Medical Center HL/PL Public Librarians
Tifton Tift County Public PL/CBO Public without
Library Internet access
Emory University School AHSL/PL/CBO African Americans,
of Medicine, Health Urban Clinics,
Sciences Center Minority
Library Populations,
Hispanics, HIV/
AIDS Patients,
Uninsured
Individuals
Three Rivers AHEC AHEC/HL/PL Public Librarians,
Consumers
Hawaii Medical Library AHSL/PL/SL/CBO/ Public Librarians,
Senior Center Consumers, Native
Hawaiians, HIV/
/AIDS Patients,
Seniors, ESL
Students
Idaho State University, AHSL/PL Public Librarians,
Idaho Health Sciences Consumers
Library
Kootenai Medical Center HL/PL Public Librarians,
Library Consumers
Rush-Presbyterian- AHSL/CBO HIV/AIDS Patients,
St. Luke's Medical Inner-City
Center Residents, Low-
Literacy
Individuals,
Hispanics
Loyola University Health AHSL/PL/HL Public library
Sciences Library Patrons, Nurse
Educators
Trinity Medical Center, HL/Senior Center Seniors
Health Sciences
Library
State Library of Iowa State Library/PL/HL Public Librarians,
Teachers, Health
Professionals,
Consumers
University of Kentucky, AHSL/CBO
Chandler Medical Women
Center
Louisiana State AHSL/PL Public Librarians
University, Shreveport,
Health Sciences Center
Library
Maine General Medical HL/CBO Rural Residents
Center Library
Western Maryland AHEC AHEC/PL Public Librarians,
Community Center
Staff, Parish
Nurses
Eastern Shore Regional PL/PL Public Librarians,
Library Consumers, Rural
Residents, Seniors
University of Massachu- AHSL/PL/CBO Consumers
setts Medical School, Clinicians, School
Lamar Soutter Library Nurses, Community
Outreach Workers,
Health Educators,
Public Librarians,
School Librarians
Massachusetts General HL/CBO/PHD Public Librarians,
Hospital, Treadwell Youth at Boys' and
Library Girls' Clubs
Holland Community HL/PL/CBO Health Care
Hospital Professionals,
Patients
Mid-Missouri AHEC AHEC/PL/CBO/PHD Public Librarians,
Consumers
University of Missouri, N/A Consumers
Columbia
Truman Medical Center N/A Public Librarians,
East Nursing
Coordinators
ICON: Omaha Area AHSL/Library Public Librarians,
Health Information Consortium/ Consumers,
Consortium Medical Society Seniors, Hispanics
Las Vegas Clark County PL/HL/CBO Public, School,
Library District Academic, and
Special Librarians
Highlands Regional PL/SL/Academic Consumers, Public
Library Cooperative library/ Special Librarians
library
University of New AHSL/PL Consumers, Public
Mexico, Health Librarians
Sciences Center
Library
ViaHealth Rochester HL/CBO Consumers, Public
General Hospital Librarians
SUNY Health Science AHSL/CBO Seniors
Center at Syracuse
South Central Regional Library Consortium/ Public Librarians,
Library Council HL/PL Hospital
Librarians
Samaritan Medical HL/PL/CBO/County Public Librarians,
Center Social Service School Librarians,
Agency Consumers
University of North AHSL/PL Consumers,
Carolina, Chapel Librarians, Public
Hill, Health Sciences Health Workers
Library
Mountain AHEC AHEC/PL/CBO Public Librarians,
Community
Coalition
Coordinators,
Health Educators,
Public Health
Nurses
Oregon Health Sciences AHSL/Public Schools School Nurses
University
University of Pittsburgh, AHSL/PL Librarians, School
Falk Library of the Nurses, Students,
Health Sciences Faculty
Medical University AHSL/PL/SL Minorities, African
of South Carolina, Americans, Inner-
Libraries and Learning City Residents,
Resource Centers Rural Residents,
Low-Income
Individuals
Rapid City Regional HL/PL Public Librarians
Hospital Health
Sciences Library
University of Texas AHSL/PL/HL/CBO Librarians,
Health Science Center Consumers, Health
at San Antonio Professionals
University of Utah, Eccles AHSL/PL/CBO/AHEC/ Hispanics
Health Science Library PHD
Mary Washington HL/PL Public Librarians,
Hospital, Medical Other Librarians
Library
Public Health, Seattle N/A Lesbians, Gay Men,
and King County Transgendered
Persons
Yakima Valley Memorial HL/PL/CBO/PHD Consumers, Health
Hospital Professionals,
Hispanics
University of Wisconsin, AHSL/PL/State Public Librarians
Madison Library
Medical College of AHSL/PL/HL Consumers
Wisconsin
Wyoming Medical Center HL/PL/PHD Librarians, Health
Department Staff
([dagger]) Institution types are abbreviated as follows: AHEC: Area
health education center; AHSL: Academic health sciences library; CBO:
Community-based organization; HL: Hospital library; PHD: Public health
department; PL: Public library; SL: School library; N/A: Not
applicable--no collaboration undertaken as part of project
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It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of : R. R. Bowker. Scherrer, C. S. (2002). Outreach to community organizations: The next consumer health frontier. Bulletin of the Medical Library Association, 90(3), 285-289. Sligo, E X., &Jameson, A. M. (2000). The knowledge-behavior gap in use of health information. Journal of the American Society for Information Science, 51(9), 858-869. Taylor, H. (2001). Cyberchondriacs update. Harris Poll #19. Retrieved September 16, 2004, from http://www.harrisinteractive.com/harris_poll/index.asp?PID (1) (Process IDentifier) A temporary number assigned by the operating system to a process or service. (2) (Proportional-Integral-Derivative) The most common control methodology in process control. =229. Turning Point National Program Office. (2003). What is Turning Point? 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Medical collections in public libraries of the United States: A brief historical study. Bulletin of the Medical Library Association, 56(1), 1-14. Wood, E B., Lyon Lyon English Lyons City (pop., 1999: city, 445,452; metro. area, 1,348,932), east-central France. Located at the confluence of the Rhône and Saône rivers, it was founded as the Roman military colony Lugdunum in 43 BC (see , B., Schell, M. B., Kitendaugh, E, Cid, V. H., & Siegel, E. R. (2000). Public library consumer health information pilot project: Results of a National Library of Medicine evaluation. Bulletin of the Medical Library Association, 88(4), 314-322. Wood, F. B., Sahali, R., Press, N., Burroughs, C., Mala mala /ma·la/ (ma´lah) [L.] 1. cheek. 2. zygomatic bone. mala /ma·la/ (mu´lah , T. A., Siegel, E. R. et al. (2003). Tribal connections health information outreach: Results, evaluation, and challenges. Journal of the Medical Library Association, 91(1), 57-66. Angela B. Ruffin, Head, NN/LM National Network Office, National Library of Medicine, 8600 Rockville Pike pike, in zoology pike, common name for the family Esocidae, freshwater game and food fishes of Europe, Asia, and North America. The pike, the muskellunge, and the pickerel form a small but well-known group of long, thin fishes with spineless dorsal fins, , Bethesda, MD 20894, Keith Cogdill, Outreach Librarian (1) A person who works in the data library and keeps track of the tapes and disks that are stored and logged out for use. Also known as a "file librarian" or "media librarian." See data library. (2) See CA-Librarian. , NN/LM National Network Office, National Library of Medicine, 8600 Rockville Pike, Bethesda, MD 20894, Lalitha Kutty, Librarian, Interlibrary Loan, National Library of Medicine, 8600 Rockville Pike, Bethesda, Maryland Bethesda is an urbanized, but unincorporated, area in southern Montgomery County, Maryland, just Northwest of Washington, D.C. It takes its name from a church located there, the Bethesda Presbyterian Church, built in 1820 and rebuilt in 1850, which in turn took its name from 20894, and Michelle Hudson-Ochillo, Second-Year NLM Associate Fellow, Arizona Arizona (âr'əzō`nə), state in the southwestern United States. It is bordered by Utah (N), New Mexico (E), Mexico (S), and, across the Colorado R., Nevada and California (W). Health Sciences Library, 1501 North Campbell Ave AVE Avenue AVE Average AVE Alta Velocidad Espanola (train between Madrid and Seville) AVE Alta Velocidad Española (Spanish: High Speed Train) AVE Audio Video Entertainment AVE Advertising Value Equivalent , P.O. Box 245079, Tucson, AZ 85724-5079 |
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