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Access RSS Anywhere with Attensa for Outlook 1.2 and Attensa Mobile.


PORTLAND, Ore. -- New RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary.  readers make it easy to access and synchronize See synchronization.  RSS in Outlook, Online and on mobile devices

Attensa, Inc., a leading developer of RSS software for business, today released Attensa Mobile, an RSS reader for mobile devices, and the newest version of Attensa for Outlook, an RSS reader with a feature set designed for business users. With these new Attensa RSS readers, users can access their RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS.  anywhere - in Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see .

Microsoft Outlook or Outlook (full name Microsoft Office Outlook
, on the Web and on mobile phones and PDAs. The new Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. They use Attensa AttentionStream(TM) synchronization (1) See synchronous and synchronous transmission.

(2) Ensuring that two sets of data are always the same. See data synchronization.

(3) Keeping time-of-day clocks in two devices set to the same time. See NTP.
 to monitor every action from reading and deleting articles, updating feeds and tagging articles. Every action is instantly synchronized syn·chro·nize  
v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es

v.intr.
1. To occur at the same time; be simultaneous.

2. To operate in unison.

v.tr.
1.
 in Outlook, Online and on mobile device so articles read, organized and deleted in any workspace are kept up to date no matter where they are accessed. Users can stay current with the latest information on any computer and on their mobile devices without wasting time wading through duplicate content.

Attensa Mobile - Stay Current Everywhere

Attensa Mobile helps users get more out of their Web enabled mobile phone or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  and stay on top of up-to-the-minute RSS news and information anywhere. Attensa Mobile is a web application for mobile RSS with significant speed and usability that connects mobile devices to Attensa Online to synchronize them with Outlook and the Web. It's fast and efficient with a clean, highly readable layout designed specifically for smaller screens.

Attensa Mobile is available free to anyone with an Attensa Online account. Getting started using Attensa Mobile is a simple three step process:

1. Open an Attensa Online account by registering at http://www.attensa.com

2. Download the Attensa Mobile to your phone or PDA by opening this webpage in the mobile device browser: http://mobile.attensa.com

3. Use Attensa Online or Attensa for Outlook to manage RSS subscriptions

"People are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 RSS tools to help them stay current everywhere," said Craig Barnes, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Attensa. "Attensa for Outlook 1.2 and Attensa Mobile are designed to provide people with easy to use, secure RSS readers that track and monitor constantly changing business information anywhere."

Attensa for Outlook 1.2 - RSS Reader Designed for Business Users

Attensa for Outlook is the RSS reader designed for business users looking for an easy to use, secure RSS reader for Outlook that helps track and monitor constantly changing information without having to search or request it. The newest version supports AttentionStream(TM) synchronization with new Attensa Mobile and Attensa Online.

--Access feeds anywhere - in Outlook, Online and on Mobile Devices - Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. With Attensa RSS readers, users can access RSS feeds anywhere - in outlook, on the Web and on mobile devices.

--Safe and Secure Subscriptions to Internal and External RSS feeds - Attensa RSS readers handle secure feeds with authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC.

(2) Verifying the identity of a user logging into a network.
 credentials to insure critical information is only being read by authorized viewers.

--Automatically Find, Preview and Add RSS Feeds - The Attensa toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the  for Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software.  and Firefox automatically alerts users when RSS feeds are discovered on a webpage, minimizing search time. Users can preview the articles before deciding to subscribe.

--Easy to Use & Easy to Read - The clean UI design with resizable panes and multiple views makes it easy to stay current with fast-breaking business information. Attensa for Outlook supports custom style sheets that match corporate brand standards.

--Powerful Automated Search Tools - The use of persistent targeted RSS searches to continuously deliver highly relevant information slashes the time it takes to stay on top of rapidly changing information.

--Create, Import and Export Custom Reading Lists - Create custom sets of newsfeeds for the whole company, departments and workgroups. Easily import and export reading lists based on OPML (Outline Processor Markup Language) An XML-based format for describing outline-based content such as playlists and to-do lists.  files comprising custom lists of news feeds.

--Keep Feeds and Articles Organized with Tagging and Categories - Attensa for Outlook supports categories or hierarchical folders and tagging to keep feeds organized, accessible and searchable.

--Republish to Blogs and Forward Articles as Easily as Sending and Email - Users can effortlessly post content from RSS news articles or email to blogs without leaving Outlook or loading a browser. Select and add text in the Outlook email format and click the Publish button in the Outlook toolbar. Attensa for Outlook currently supports Blogger, Live Journal and Typepad blogging tools.

--Easy to Support - Attensa for Outlook is unobtrusive and has a minimal memory impact on Outlook performance. The Attensa RSS Engine Works in the background to gather, process, organize and store RSS feeds whether Outlook is running or not.

Pricing and Availability - Attensa for Outlook 1.2 is available immediately for download on the Attensa Web site (www.attensa.com) for $30. In addition to a copy of the product, the payment includes a one year subscription to AttentionStream synchronization with Attensa Online and Attensa Mobile.

AttentionStream(TM) Synchronization - One Step Closer to Smart RSS

Attensa's AttentionStream(TM) technology is designed to help people cut through information overload A symptom of the high-tech age, which is too much information for one human being to absorb in an expanding world of people and technology. It comes from all sources including TV, newspapers, magazines as well as wanted and unwanted regular mail, e-mail and faxes.  by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

About Attensa

Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://attensa.typepad.com.

(C)2006 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail,  in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 2, 2006
Words:1026
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