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Access Lane and AT&T's Cingular Wireless Sign User Interface (UI) Themes Distribution Agreement.


Premier Mobile Themes Developer and Publisher to Enhance Device Customization for Cingular Subscribers

LEWISVILLE, Texas Lewisville is a city in Denton County and Dallas County, Texas (USA). As of the 2000 census the city had a total population of 77,737. With strong population growth continuing into the new millennium, the U.S. Census Bureau gives a 2006 population estimate of 94,589.  -- Access Lane, Inc., a leading developer and publisher of user interface (UI) customizations for mobile devices, today announced its selection as a provider of a new category of mobile content, "Themes", for AT&T's Cingular Wireless, the nation's largest wireless carrier. Cingular is one of the first major wireless carriers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  to offer themes.

Under the distribution agreement, Access Lane will provide Cingular users with a full offering of themes -- a bundle of mobile content consisting of wallpapers, ringtones, screensavers, and more -- in one convenient download. Access Lane currently offers more than 200 UI themes for select Nokia, Motorola and Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.
 devices.

With Access Lane's themes, users can completely transform the look and feel of their mobile devices to match their mood or interests. Mobile themes expand the depth of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  by tailoring not just wallpapers and ringtones but other user interface components -- such as navigational menus, signal and battery indicators Battery indicator is a diagnostic aid that provides a visual indication to the user and/or an internal processor software indication that the memory power-fail support battery is in need of replacement.  and pop-up windows pop-up window n (Comput) → Popup-Fenster nt  -- in one individual theme.

"Access Lane is excited to be working with Cingular to provide an enhanced experience for their customers through this new type of content, the next generation of mobile personalization," said Jason Day Jason Day (born 12 November 1987) is a part-Filipino Australian professional golfer.

As an amateur, Day accumulated a great deal of success in Australia, twice being awarded the Australian Junior Order of Merit.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Access Lane, Inc. "As Cingular continues to bring new and innovative devices to the market, the penetration of theme-enabled handsets and the depth of personalization possible on those devices continues to grow."

"Broad consumer desire for personalization has been a driving force in the mobile content market to date," said Rob Hyatt, Cingular's Executive Director of Premium Content. "Themes from Access Lane extend Cingular's portfolio to offer the deepest form of personalization, allowing our customers to connect even more closely with their favorite music, gaming, film and other entertainment content."

For more information, visit www.cingular.com.

About Access Lane, Inc.

Access Lane, Inc. is the leading developer and publisher of user interface customization and theme content for mobile devices, with distribution across North America, Europe and Asia. Access Lane, Inc. works with mobile operators, handset manufacturers, and key brand partners to provide UI customization services. Founded in 2004 and located in Lewisville, Texas, Access Lane, Inc. has an extensive portfolio of themes for use on over 30 devices. Additional information is available at www.accesslane.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 26, 2007
Words:387
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