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Access Health to expand current Personal Health Advisor relationship with Blue Cross of California.


RANCHO CORDOVA Rancho Cordova (răn`chō kôrdō`və), uninc. residential city (1990 pop. 48,731), Sacramento co., N Calif. A suburb of Sacramento, it experienced rapid growth in the late 20th cent. , Calif.--(BUSINESS WIRE)--May 16, 1995--Access Health, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ACCS ACCS Air Command and Control System (NATO)
ACCS Advanced Cisco Campus Switching
ACCS Association of Copyright for Computer Software
ACCS Air Command & Control System
ACCS Airborne Command & Control Squadron
) and Blue Cross of California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  (BCC (Blind Carbon Copy) The field in an e-mail header that names additional recipients for the message. It is similar to carbon copy (cc), but the names do not appear in the recipient's message. Not all e-mail systems support the bcc feature. See fcc. ) announced today an agreement that will expand the total BCC membership in Access Health's Personal Health Advisor(SM) (PHA PHA
abbr.
phytohemagglutinin



PHA

phytohemagglutinin, a plant lectin.
) to more than 750,000 enrollees.

Personal Health Advisor is a 24-hour, personal health management program providing health plan members with access to a broad range of healthcare information, enabling consumers to make more informed and appropriate healthcare decisions. Currently there are more than 2.5 million members enrolled in Personal Health Advisor nationwide.

"We are pleased that Blue Cross of California has decided to expand their membership in Personal Health Advisor," said Kenneth B. Plumlee, president and chief executive officer of Access Health, Inc. "The decision indicates that PHA has provided significant value to Blue Cross of California, resulting in cost reduction and greater member satisfaction," Plumlee continued. "This move further solidifies the partnership we have with Blue Cross of California."

Blue Cross of California originally launched Personal Health Advisor in June of 1993, in a pilot program consisting of 55,000 members. In January of 1994, BCC announced the initial expansion of the program, to bring the total number of PHA members to 500,000. This expansion will bring the number of BCC members in PHA to more than 750,000.

"Based on the positive impact Personal Health Advisor has already had on our subscribers currently using it, we wanted to bring the benefits of this program to members enrolled in our individual Prudent Buyer deductible That which may be taken away or subtracted. In taxation, an item that may be subtracted from gross income or adjusted gross income in determining taxable income (e.g., interest expenses, charitable contributions, certain taxes).  product, as they are very important to us strategically," said Jackie Anderson Anderson, river, Canada
Anderson, river, c.465 mi (750 km) long, rising in several lakes in N central Northwest Territories, Canada. It meanders north and west before receiving the Carnwath River and flowing north to Liverpool Bay, an arm of the Arctic
, vice president, project management services. "By enrolling this group in PHA, we believe we will continue to see effective cost management and increased member satisfaction."

Staffed by specially trained, registered nurses and other health and referral counselors, Personal Health Advisor(SM) provides nursing assessment for immediate healthcare decisions, Health Counseling for more complex healthcare issues, assistance in selecting physicians and other providers, as well as prevention and health education information. Members also have access to its Audio Health Library(SM), which provides pre-recorded information and literature on more than 400 topics.

Access Health, Inc. is a leading provider of personal health management services designed to help managed care organizations, self-insured self-insured Self fund Health insurance adjective Referring to the practice of carrying an individual health insurance policy for oneself; self insurance is usually more expensive than group insurance  employers and hospital-based delivery systems improve the quality of care, reduce costs and improve member satisfaction. Its services include health information and prevention, and care management programs that are designed to improve patient access and promote individual responsibility for managing health among consumers.

CONTACT: Access Health Inc., Rancho Cordova

John E. Gebhart III, 916/851-4000

or

White & Company

Laura Hawkins, 415/274-8127
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 16, 1995
Words:439
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