Access Data Corp. Expands Creative Offering.Business Editors PITTSBURGH--(BUSINESS WIRE)--May 8, 2001 Access Data Corp, a leading end-to-end provider of business, technical, creative, and hosting solutions for the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry, has expanded the services of The Creative Group at Access Data. The in-house full-service agency originally offered application user interface and web design, and now also provides branding, advertising, direct marketing services, and employee communications. "Our customers have asked us to provide creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Among the services offered by The Creative Group at Access Data are: -- Branding -- Web Design and Content -- Internal and External Communications Strategies -- Application Interface Design -- Traditional Marketing Materials -- Employee Communications -- Change Management -- Event Planning and Coordination Here are two examples of assignments that The Creative Group at Access Data recently completed: Atlantic Research & Consulting When Boston-based Atlantic Research & Consulting, a full-service market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a focusing on the financial services industry, wanted to reposition the company to reflect its expanding consulting capabilities and expertise in developing web-based research tools, the Access Data team helped to formulate formulate /for·mu·late/ (for´mu-lat) 1. to state in the form of a formula. 2. to prepare in accordance with a prescribed or specified method. a new identity and created new collateral materials and trade show booth to reflect the new brand definition. The Creative Group also developed the tagline, "The Power of Actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. Research." "(The Creative Group at Access Data) really hit on everything that was important to our rebranding," said Lonnie MacDonald, Senior Vice President for Atlantic Research & Consulting. "They articulated exactly what we do and executed the look, feel, and design that we had envisioned for our firm." HLM HLM Habitation à Loyer Modéré (France) HLM Houston Lake Mining, Inc (Val Caron, ON, Canada) HLM Heart-Lung Machine HLM Hierarchical Linear Modelling HLM Holland, Michigan HLM, a public equity and venture capital investment firm, contracted with The Creative Group at Access Data to analyze its market, review existing marketing materials, evaluate the company's web site, and conduct a brand audit to identify customer and prospect expectations. From that research, The Creative Group developed an HLM brand definition and strategy and created the marketing tools, including a new web site and collateral materials, needed to support it. "We operate in an extremely competitive and rapidly changing market with hundreds of competitors," said Vin Fabiani, Principal and Chief Administrative Officer A chief administrative officer (CAO) is responsible for administrative management of private, public or governmental corporations. The CAO is one of the highest ranking members of an organization, managing daily operations and usually reporting directly to the chief executive of HLM. "(The Creative Group at Access Data) helped us clearly define our brand position and promote our services in the marketplace more effectively. Our goal was to develop a message and materials that articulated HLM's commitment and passion for what we do in a professional and competitive manner with the flexibility to adapt to changing market conditions. Access Data helped us define and state the message and design the materials to meet our needs. As a result, we are able to carry a common theme throughout our promotional materials and marketing initiatives." About The Creative Group at Access Data The Creative Group at Access Data is a full-service agency providing branding, advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , web design, direct marketing services, and employee communications for companies seeking to reposition their brand or launch new products and services. About Access Data Corp. Access Data Corp. is the leading end-to-end provider of business, technical, creative, and hosting solutions for the financial services industry. Combining the extensive "domain specific" technology expertise of its consultants with its proprietary Cognition cognition Act or process of knowing. Cognition includes every mental process that may be described as an experience of knowing (including perceiving, recognizing, conceiving, and reasoning), as distinguished from an experience of feeling or of willing. (SM) methodology, Access Data shortens time to market and minimizes risk for its clients. The firm provides solutions in areas such as: investment management, shareholder services, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , e-customer relationship management, knowledge management, and branding. Access Data is headquartered in Pittsburgh with offices in Boston, Chicago, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For more information, visit www.accessdc.com or call 1-888-799-1744. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion