Access Communications' New York Office Shows Big Momentum, Winning Six New Accounts in Six Months; Agency Adds New General Manager and Moves Into Union Square Office Space.

NEW YORK -- In the past six months, Access Communications' New York Office has signed six new clients across the consumer, financial services, and technology industries, demonstrating a widespread demand for the company's strategic and creative approach to public relations.

The new accounts include Nickelodeon and Spreadshirt in the consumer sector, Intelligent Results and NetDeposit in financial services, Ultimate Software, a leading provider of on-demand software, and CMP Technology, a marketing solutions company that publishes more than 200 technology-focused business-to-business publications and Web sites and hosts more than 400 events annually worldwide. Access has also hired a new general manager and moved into a new office.

The ability to deliver strategic and creative work across many industries is a hallmark of Access, which has won more than 25 industry awards in the past five years. To its traditional expertise in enterprise technology, consumer products and consumer technology, the company recently added a new practice focused on technology companies selling into the financial services industry. This practice builds on the background of the new SVP and GM, Rich Layne, a former editor at the American Banker.

"We're excited about the recent success of our New York office, which has always delivered top-notch thinking and great results for clients," said Susan G. Butenhoff, president and CEO of Access. "With Rich on board, we've been able to expand into new areas such as financial technology. The marketplace is recognizing that our strategy and creativity generates significant value."

Access Communications' New York office wins:

Consumer Accounts

--  Nickelodeon Consumer Products
    Access promoted Nickelodeon's everGirl lifestyle brand for tweens.
    The brand encompassed a preteen line of clothing, merchandise and
    a companion Web site aimed at promoting self esteem, creative self
    expression and self discovery.

--  Spreadshirt
    Spreadshirt, a pioneer in mass customization, specializes in
    custom-ordered apparel. Access drove the strategic direction and
    execution of the company's U.S. launch, creating a new line of
    celebrity-focused t-shirts and generating extensive media
    coverage.

Financial Services Accounts

--  Intelligent Results
    Intelligent Results is a pioneer of customer analytics and
    currently works with five of the 10 largest banks in the U.S.
    Access is responsible for media outreach, executive visibility and
    creating thought leadership.

--  NetDeposit
    NetDeposit, Inc. is a pioneer in the remote capture of checks and
    a leading enabler of Check 21. The company's software and services
    are used in some of the world's leading cash management banks and
    two of the largest image replacement document systems. Access
    launched the company and focuses on media outreach, executive
    visibility and thought leadership.

Technology Accounts

--  Ultimate Software
    Access has been named agency of record for Ultimate Software
    (Nasdaq:ULTI), a leading provider of payroll and workforce
    solutions, and is focused on both media outreach and reputation
    management.

--  CMP Technology
    Access has been selected to conduct an ongoing corporate
    communications campaign, including visibility for the company's
    new CEO, for this global marketing solutions company.

New General Manager

Access has hired Rich Layne as the new senior vice president and general manager of the New York office. Layne brings more than 20 years of experience as a public relations executive and journalist to the agency. Before joining Access, Layne counseled clients including Hitachi, Ernst & Young, Johnson & Johnson, SunGuard and Fidelity. In addition to being a reporter and senior editor at the American Banker, he wrote for Forbes and InformationWeek.

Access's New York office recently moved into new space at 19 Union Square West.

The agency, with headquarters in San Francisco, was recently ranked number three in Best Agencies to Work For by the Holmes Report in the midsize category. Access currently serves clients that include Intuit, Sega of America, Turner Broadcasting and Amdocs, a $2 billion software and services company.

About Access Communications

Founded in 1991, Access Communications is a full-service public relations agency that serves clients in the enterprise software, business-to-business and consumer products markets from offices in San Francisco and New York. Access employs 75 full-time professionals. In 2004, the San Francisco Business Times and the San Jose/Silicon Valley Business Journal named Access "The Best Place to Work in the Greater San Francisco Bay Area." For more information, please visit www.accesspr.com.