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Accenture and Acxiom join forces.


Accenture and Acxiom have joined forces to help clients in the retail financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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, telecommunications, consumer products and government sectors better use customer information to improve business results. The relationship enables Acxiom and Accenture to leverage each other's capabilities to develop solutions that can simplify and enhance the way customer information is collected, cleansed cleanse  
tr.v. cleansed, cleans·ing, cleans·es
To free from dirt, defilement, or guilt; purge or clean.



[Middle English clensen, from Old English
, analyzed and used across the enterprise. The two companies are working together to standardize and scale Acxiom's customer information infrastructure to provide integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption.  to joint clients. Additionally, as Accenture's preferred provider of customer information services See Information Systems.  globally, Acxiom will host Accenture's customer analytic factory infrastructure. The two companies are already working with clients on projects ranging from quality diagnostics and deliverable address optimization to turnkey CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  business process operations.

www.acxiom.com and www.accenture.com
COPYRIGHT 2004 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Happenings ...
Publication:Customer Interaction Solutions
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 1, 2004
Words:130
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