Accenture Selects Tiger Woods to Launch High Performance Business Strategy.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 3, 2003 "Go on. Be a Tiger." Campaign is Golf Icon's First B-to-B Endorsement Accenture (NYSE NYSE See: New York Stock Exchange : ACN ACN Accenture (stock symbol) ACN Accenture ACN Australian Company Number ACN Automatic Collision Notification (US DOT) ACN Acetonitrile ACN Anglican Communion Network ) announced today that it has entered into an agreement with Tiger Woods  Editing of this page by unregistered or newly registered users is currently disabled. to represent the company as a symbol of its
new High Performance Business strategy.The multi-year agreement, Woods' first business-to-business endorsement, also designates Accenture as the exclusive management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects and technology services partner of both Tiger Woods and the Tiger Woods Foundation The Tiger Woods Foundation was established in 1996 by Tiger Woods and his father, Earl Woods, to create and support community-based programs that improve the health, education, and welfare of all children in America. . In addition, Accenture will advise The Tiger Woods Learning Center The Tiger Woods Learning Center was established in 2006 by Tiger Woods to get students thinking about the role education plays in their futures. The learning center is used by several thousand students, with a day program for grades 4 to 6 and an after school program for grades 7 on technology support including the TWLC TWLC Tiger Woods Learning Center TWLC Tiered Entry Workload License Charge (IBM) eLearning system. Accenture's new High Performance Business strategy is being launched through a global integrated marketing program, including an advertising campaign starting today with Woods and the theme line, "Go on. Be a Tiger." The majority of the advertisements position Woods in situations during golf matches that demand optimum performance in competitive environments with a focus on winning. The campaign explains how Accenture leverages business-critical capabilities, industry expertise, global resources and technology to help its clients achieve superior economic performance. The campaign also signals that Accenture is raising the bar in its industry by expanding beyond technology centric solutions to help clients effectively respond to business performance challenges. Client vignettes in select ads help to demonstrate how Accenture's High Performance Business strategy draws on the company's business consulting, outsourcing solutions and innovative use of technology to diagnose client performance in light of industry best practices, identify opportunity areas for change, and quantify the value of each opportunity and expected business result. "Tiger Woods' strength, mastery, discipline and relentless focus on winning are universally recognized qualities that mirror the characteristics of a high-performance business, making him the ideal representative for our market positioning," said Joe W. Forehand forehand the head, neck, shoulders, withers and forelimbs of the horse. , Accenture chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "A high-performance business is one that optimizes its resources to achieve its objectives and consistently outperforms competitors. Tiger is the best at his game, and we want our clients to be the best at theirs." "Accenture understands that the ability to adapt to changing conditions and to innovate are key to consistent high performance in business as well as on the golf course," said Tiger Woods. "The Accenture campaign's focus on turning in your best performance and delivering winning results reflects my personal values and made teaming with Accenture in my first business-to-business relationship an easy decision." Tiger Woods' high-performance record this year includes winning four tournaments, including the Accenture Match Play Championship at La Costa. He is the world's top-ranked player and has placed in the top 10 in 10 of the 15 tournaments he has entered in 2003. The new integrated campaign includes print, cable and network TV advertising in 27 countries as well as display ads in airports. The campaign kicks off today with television commercials that will run during World Golf Championships -- American Express Championship, Oct. 2 through Oct. 5, on ESPN ESPN Entertainment and Sports Programming Network and ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. . The ads will also appear on CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. during the course of the campaign. Print advertisements are scheduled to appear in top business and news publications including The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, USA Today, Financial Times, The Globe & Mail, Frankfurter Allgemeine, Le Figaro, Il Sole 24 Ore Il Sole 24 ore (IPA: [il'soː.le ven.ti.kwat'troː.re]; Literally Italian Meaning: "the sun 24 hours , Expansion, Australian Financial Review and Nikkei Business, plus global editions of The Wall Street Journal, BusinessWeek, Fortune, Forbes and the Economist. The print campaign begins running in the United States and Canada today and will also run in Australia, France, Germany, Italy, Japan, Spain and the United Kingdom. As part of the campaign, Accenture will add new web-based interactive tools to Accenture.com, and expand traditional efforts in direct marketing, conferences and thought leadership events. In addition, the company has renamed its business strategy research center in Cambridge, Mass., The Accenture Institute for High Performance Business. A new tag line, "High Performance Delivered," succeeds the company's "Innovation Delivered" tag line that was part of the company's "I am your idea" ad campaign introduced in February 2002. "The Accenture brand is less than three years old, yet it is already ranked among the 100 most valuable brands in the world," said James E. Murphy, global managing director, Marketing & Communications at Accenture. "It's appropriate that a brand of Accenture's stature should be associated with one of the leading figures in sports and popular culture. Tiger Woods is the epitome of delivering high performance and he is relevant, respected and admired by the top executives to whom the campaign is targeted." About Accenture Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills, and technologies to help clients improve their performance. With more than 80,000 people in 47 countries, the company generated net revenues of US$11.6 billion for the fiscal year ended August 31, 2002. Its home page is www.accenture.com. Note to Editors: B-roll of the shooting of Accenture's High Performance Business strategy ad campaign that includes select segments of the television commercials is available in the United States at: Date: Friday Oct. 3, 2003 Times: 10:30 AM Eastern C-Band Satellite: Telstar 5 Transponder: 23 Downlink: 4160 (V) Audio: 6.2 & 6.8 Date: Friday Oct. 3, 2003 Times: 1:30 PM Eastern C-Band Satellite: Telstar 5 Transponder: 23 Downlink: 4160 (V) Audio: 6.2 & 6.8 The advertising can be viewed at www.accenture.com. High resolution files of the print advertising are available to journalists upon request. |
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