Accenture Expands Marketing Sciences Offerings with Acquisition of Mediasenz.SYDNEY, Australia -- Accenture (NYSE NYSE See: New York Stock Exchange :ACN ACN Accenture (stock symbol) ACN Accenture ACN Australian Company Number ACN Automatic Collision Notification (US DOT) ACN Acetonitrile ACN Anglican Communion Network ) has expanded its Marketing Sciences practice with the acquisition of Mediasenz, an Australian-based media auditor. Financial terms were not disclosed. In conjunction with the acquisition of MediaSenz, Accenture is acquiring MediaBiz((c)), a proprietary software asset currently used by MediaSenz, which enables companies to track the performance of their ad campaigns without media agency involvement by independently verifying TV spots as their campaigns unfold. The advertising performance information will be combined with other marketing campaign insights to help determine future advertising investments. Mediasenz and the software asset will be integrated into Accenture's Marketing Sciences practice. The MediaBiz software will enhance Accenture's ability to provide media auditing services in large emerging markets, such as China, India, Russia and Mexico, where there is little or no reliable data on advertising spending effectiveness. "The acquisition of Mediasenz will allow us to reach leading marketers in the Asia Pacific region and other emerging markets and help them benchmark the quality and cost of their media investments in a fragmenting yet rapidly growing communication landscape," said Jeffrey Merrihue, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Accenture Marketing Sciences. "With markets in Asia -- particularly in China and India -- recording double-digit annual compound growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. in advertising, we look forward to helping companies realize the value of marketing analytics in this fast growing region A growing region is an area suited by climate and soil conditions to the cultivation of a certain type of crop. Most crops are cultivated not in one place only, but in several distinct regions in diverse parts of the world. ." Founded in 2002 by Charles Godbold, Mediasenz helps advertisers gain a better understanding of the media process by implementing system checks, providing cost comparisons and accessing meaningful post-analysis performance reporting on advertising campaigns. The company has delivered services across the Asia Pacific region, including China, where it was the first media auditor to work, as it provided services to Unilever there beginning in 2004. "Combining our Asian expertise with the global and digital strength of Accenture Marketing Sciences will provide unprecedented new levels of communication insight for our clients," said Godbold. Among the companies served by Accenture Marketing Sciences and Mediasenz is Unilever. "We have worked with both Accenture and Mediasenz for many years," said Alan Rutherford Alan Rutherford (born 2 June 1967 in County Tyrone, Northern Ireland) is a former Irish cricketer. He was a right-handed batsman and a wicket-keeper. He made his debut for Ireland against Northamptonshire in 1989, and went on to play for his country on 47 occasions, including four , Unilever global vice president of Media. "The combination of these two leading companies will provide Unilever a high quality, seamless service across diverse global markets." Accenture Marketing Sciences, a specialized practice within Accenture, uses proprietary analytical tools and processes to help clients increase profits across their product portfolios, geographic regions and customer segments by instilling greater rigor rigor /rig·or/ (rig´er) [L.] chill; rigidity. rigor mor´tis the stiffening of a dead body accompanying depletion of adenosine triphosphate in the muscle fibers. and discipline in making their marketing allocations. The Accenture practice provides media and consulting services to more than 400 clients across Europe, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and the Asia Pacific region, including more than half of the top 100 global advertisers. The business also serves clients in Russia and China. About Accenture Accenture is a global management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects , technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance. With more than 152,000 people in 49 countries, the company generated net revenues of US$16.65 billion for the fiscal year ended Aug. 31, 2006. Its home page is www.accenture.com. |
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