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Accenture's Jeffrey Merrihue Named Chairman of Blue Flame Data Advisory Board.


Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--March 4, 2004

Blue Flame Data, Inc. has named Jeffrey Merrihue, Global Managing Partner for Accenture Marketing Sciences (NYSE NYSE

See: New York Stock Exchange
: ACN ACN Accenture (stock symbol)
ACN Accenture
ACN Australian Company Number
ACN Automatic Collision Notification (US DOT)
ACN Acetonitrile
ACN Anglican Communion Network
), to serve as chairman of its newly-established advisory board, it was announced by Sev Keil, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Blue Flame Data.

Commenting on the appointment, Mr. Keil stated, "We are delighted to welcome Jeffrey to this critically important position, and look forward to benefiting from his expertise in global marketing, as well as his in-depth knowledge of the consumer products and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 industries. Jeffrey's position on our advisory board is a very positive outgrowth of our strong relationship with Accenture. Jeffrey is globally recognized leader in the marketing science field and will be a great asset to Blue Flame."

Mr. Merrihue added, "Blue Flame Data has developed a unique solution for measuring customer preferences at the point of sale, providing valuable real-time insights that translate into increased sales, higher profits, and greater customer satisfaction. In addition, its management team and board of directors have demonstrated a strong ability to translate this solution into real success in the marketplace. I look forward to helping the company achieve its full potential on a global basis."

A Distinguished Advisory Board

Other members of the Blue Flame Data advisory board include Ron Ferguson This article is about a minister of religion with a passion for football: for an article about the father of Sarah, Duchess of York , retired Chairman and CEO of General Re and retired Chairman of Cologne Re and a board member of the Colgate Palmolive Co. and The Hartford Financial Services, Inc; Hans-Gerd Fuechtenkort, a partner at Dr. Rochus Mummert & Partner and former President of ACNielsen Europe; and Dr. Michael Kern, CEO of Kamps AG and former CEO of Europcar.

About Jeffrey Merrihue

Based in London, Jeffrey Merrihue is Global Managing Partner for Accenture Marketing Sciences. Mr. Merrihue joined Accenture from Initiative Media Europe, where he served as CEO. He has deep experience in strategic marketing, including over 15 years in global marketing positions with Kellogg's and RJR Nabisco RJR Nabisco, Inc., was an American conglomerate formed in 1985 by the merger of Nabisco Brands and R.J. Reynolds Tobacco Company. RJR Nabisco was purchased in 1988 by Kohlberg Kravis Roberts & Co. in the second largest leveraged buyout in history, adjusted for inflation. . In his role at Accenture, he has advised many of the world's leading corporations, including Verizon, Visa, Unilever, General Motors, Intel, Samsung, Keebler, Barclay's and Home Depot. Mr. Merrihue holds an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from Babson College, Wellesley, MA.

About Blue Flame Data, Inc.

Headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Blue Flame Data is a software development firm that provides unique insights into customer preferences. Blue Flame's TrueChoice(TM) Preference Technology Suite is based on novel econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees. The TrueChoice solution's game-style interface gathers data that in real time is fed into sales, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , HR, or business intelligence systems, where it is instantaneously analyzed and used for bottom-line impact. As a result, it helps clients achieve immediate, measurable increases in profitability. The Blue Flame TrueChoice solution is particularly effective in industries with complex, explanation-intensive products such as automobiles, telecommunications, computers, and financial services. Blue Flame Data, Inc. is privately held, and may be reached at 212-577-6400 or on the Web at www.blueflamedata.com.

This press release may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 4, 2004
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