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Accelerated Strategies Set For High Speed Launch at Miami Internet Street Fair.


Business Editors/Technology Writers

MIAMI--(BUSINESS WIRE)--May 3, 2001

Veteran marketing professional Michelle D. Beauchamp today announced the formation of Accelerated Strategies, Inc., a consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 created to meet the demands of growth companies seeking flexible and financially accessible marketing, advertising and promotional solutions.

The new firm will launch at high speed at the Miami Internet Street Fair being held on May 5th on Lincoln Road Lincoln Road runs east and west between 16th Street and 17th Street on Miami Beach. Once open to vehicular traffic, Lincoln Road is now closed to traffic between Washington Avenue and Lenox Avenue.  in Miami Beach Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. . Robert Baum, the founder of the Internet Street Fair added, "Accelerated Strategies is the ideal type of company to utilize the Internet Street Fair as the platform for their market launch, as their company is structured to meet the challenges of the new economy. They will enjoy a high visibility trade exhibition, without the high cost typically associated with it."

The company provides an array of strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
  • Design and Production agencies
 to emerging and established companies. Together with a virtual team of freelance professionals, Beauchamp, the company's founder and principal strategist strat·e·gist  
n.
One who is skilled in strategy.

Noun 1. strategist - an expert in strategy (especially in warfare)
strategian

market strategist - someone skilled in planning marketing campaigns
 works with clients from the strategic level to the actual implementation, acting as a mobile Chief Marketing Officer for hire.

"Client companies greatly benefit from this agile structure, as they can affordably hire top-notch talent, at a fraction of the cost of working with a large agency or hiring full-time employees," says Beauchamp. "This enables clients to create unprecedented efficiencies in their marketing departments, and provides them with the flexibility of working with Accelerated on a short or long-term basis - either as an extension to their existing marketing departments, or as a full-service marketing department."

Accelerated works with their clients strictly on a project basis, guaranteeing that projects will be completed on time and at budget. "The reality of today's tough economic environment has set in, and although we expect the business climate to improve, we feel that client companies will be noticeably more cautious when investing their resources on marketing," added Beauchamp. "Clients will, however, continue to demand the highest quality creative and marketing tools, but will also be demanding value, Accelerated Strategies delivers both and more."

About Accelerated Strategies, Inc.

Accelerated Strategies is a marketing consulting firm consisting of a group of leading, award-winning independent professionals in the arena of marketing, advertising and creative media. Accelerated Strategies delivers value added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 marketing services to emerging companies, and specializes in the development of strategic marketing, planning and creative solutions - designed to meet the rapidly changing demands of growing companies operating in an extremely competitive environment.

The network of industry leading professionals at Accelerated Strategies is poised to address these challenges, and are experienced in developing: corporate identity programs, web design and development, strategic marketing plans, business plans, market segmentation Market Segmentation

A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.
, competitive analysis, brand positioning strategies, and product revitalization re·vi·tal·ize  
tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es
To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy.
 programs. Clients benefit tremendously from both the in-depth collective experience of the team, and economically through working with independent professionals on a 100% outsourced work scenario. This structure insures that marketing dollars are only spent on the development and implementation of the highest quality work - not on infrastructure and costly markups.

The company is based in Coral Gables, Florida Often called "The Gables," Coral Gables is a city in Miami-Dade County, Florida, southwest of Miami, in the United States. The city is best known as the home of the University of Miami, and as an example of City Beautiful urban planning. , and is currently working with clients across many sectors including technology, consulting and consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
. The company's founder, and Chief Strategist, Michelle D. Beauchamp is a seasoned global marketing executive and noted brand strategist, having worked for leading companies in both the consumer packaged goods and technology sectors. www.acceleratedstrategies.com

About Internet Street Fair

Internet Street Fair brings technology out of the office and onto the streets for everyone to see. It is a unique opportunity for every part of the tech community, from the most sophisticated corporation to the garage startup, to come together and showcase their extraordinary developments.

Internet Street fair has a low barrier to entry. Internet Street Fair operates by the premise that, space providing, all interested technology related companies should have the opportunity to showcase their wares We love "wares" in this industry as noted below. See also warez.

abandonware adware annoyware badware beltware betaware bloatware boardware brochureware bridgeware censorware cloudware courseware crapware crimeware crippleware crossware crudware demoware donateware dribbleware
, build their brands, recruit new employees and interact with the most talented, motivated and creative members of the high-tech community. These opportunities should not be limited to those companies that have already achieved success and that can afford the thousands upon thousands of dollars necessary to exhibit at conventional trade shows.

Internet Street Fair is the convergence of the digital world and modern life. Not only are local food, drink and entertainment showcased, but also every street tent is equipped with high-speed Internet See broadband.  access. It is a festive, informal, and informative technology arena where technologists can network face-to-face with other industry leaders, while allowing interested consumers to experiment with products first hand.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 3, 2001
Words:753
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