Accelerated Business Activity Propels Dendrite's Growth in European Market.Business Editors MORRISTOWN, N.J.--(BUSINESS WIRE)--Feb. 27, 2003 Initiatives Launched With AstraZeneca Portugal and Biodiphar Belgium; Pharma Vision Subsidiary Secures Additional Business in the Netherlands Dendrite dendrite: see nervous system; synapse. International, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DRTE DRTE Defence Research Telecommunications Establishment ) today announced continued growth in its European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. operations, both adding new customers and expanding business with current customers. Including this business, Dendrite has now sold more than 12,000 software user licenses to 26 pharmaceutical companies in 18 European countries. AstraZeneca Purchases WebForce(TM) For Sales Force in Portugal AstraZeneca has purchased several of Dendrite's sales channel management solutions for its field force in Portugal. District managers and home office personnel will deploy Dendrite's latest WebForce(TM), a comprehensive sales and marketing product suite uniquely designed to meet the needs of pharmaceutical sales forces in Europe, along with Dendrite's flexible, easy-to-use data viewing and analysis tool, ForceAnalyzer(TM). The company's sales representatives will deploy Dendrite's Force Pharma(TM) with ForceMobile(TM) PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). companion solution. "We required a flexible solution that would let us manage our complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and force structure, enable us to quickly and easily extract information for analyses, and meet our specific data-sharing requirements," said Alberto Aguiar, AstraZeneca Portugal Marketing Company President. "With the growing impact of generic medicines, the Portuguese market is becoming increasingly competitive for pharmaceutical brand manufacturers. Therefore, it's essential that we make the most of each sales call by having a comprehensive view of our customers from a system that can be rapidly and cost effectively deployed." The AstraZeneca Portugal contract also includes services, with Dendrite providing second-level technical help desk support directly from its office in Lisbon. Biodiphar Upgrades to Dendrite's Latest WebForce Solution in Belgium Belgian pharmaceutical company Biodiphar has extended its strategic relationship with Dendrite and has purchased the newest and most robust version of WebForce as the foundation for managing sales force activity. Biodiphar will replace its existing Dendrite system with Dendrite's WebForce field sales channel management suite for use by territory representatives on laptops and handheld devices, and ForceAnalyzer field analytics solution for managers. Both solutions will be powered by Dendrite's Docscan(R) drug prescribing data, which provides valuable insights into physician prescribing behavior, market trends, and demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. for developing effective, targeted promotional initiatives. "Biodiphar is seeking to maximize the effectiveness of its promotional efforts to physicians through improved data sharing The ability to share the same data resource with multiple applications or users. It implies that the data are stored in one or more servers in the network and that there is some software locking mechanism that prevents the same set of data from being changed by two people at the same time. ," said Albert Maudens, Biodiphar General Manager. "Dendrite's solutions will provide both our managers at headquarters and representatives in the field with the ability to better communicate and deliver important medical information to help physicians treat conditions and ultimately enhance patient health and well being." Dendrite's Pharma Vision Subsidiary To Conduct Additional Strategic Market Analysis Studies in the Netherlands Dendrite's European subsidiary, Pharma Vision, has been awarded a contract to conduct market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , utilization, and targeting analyses for products in two classes of pharmaceuticals in the Netherlands. Pharma Vision will conduct strategic segmentation analyses for two products currently being marketed by the Dutch subsidiary of a global pharmaceutical company. Using Dendrite's Docscan physician database, Pharma Vision will analyze physician prescribing behavior, market trends, and demographics. With this intelligence, the company will be able to realign re·a·lign tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns 1. To put back into proper order or alignment. 2. To make new groupings of or working arrangements between. its field representatives, fine-tune promotional activities, and enhance sales force effectiveness. Based in Brussels, Belgium, and Heemstede, Netherlands, Pharma Vision is a leading provider of pharmaceutical sales force analysis and prescriber pre·scribe v. pre·scribed, pre·scrib·ing, pre·scribes v.tr. 1. To set down as a rule or guide; enjoin. See Synonyms at dictate. 2. To order the use of (a medicine or other treatment). data collection, along with marketing research and advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal . About Dendrite Dendrite develops and delivers solutions that increase value in sales, marketing, and clinical processes for life sciences clients. For more information, visit www.dendrite.com. Note: Dendrite is a registered trademark of Dendrite International, Inc. The foregoing contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The statements may be identified by such forward-looking terminology as "expect," "believe," "may," "will," "intend," "plan," and similar statements or variations. All "outlook" information constitutes forward-looking statements. Such forward-looking statements are based on our current expectations, estimates, assumptions and projections and involve certain significant risks and uncertainties, including those which may result from our dependence on the pharmaceutical industry; fluctuations in quarterly revenues due to lengthy sales and implementation cycles for our products, our fixed expenses in relation to fluctuating fluc·tu·ate v. fluc·tu·at·ed, fluc·tu·at·ing, fluc·tu·ates v.intr. 1. To vary irregularly. See Synonyms at swing. 2. To rise and fall in or as if in waves; undulate. v. revenues and variations in customers' budget cycles; dependence on major customers; changes in demand for our products and services attributable to the current weakness in the economy; successful and timely development and introduction of new products and versions; rapid technological changes; increased competition; international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. ; acquisitions; events which may affect the U.S. and world economies; our ability to manage our growth; the protection of our proprietary technology; our ability to compete in the Internet-related products and services market; the continued demand for Internet-related products and services; the ability of our third party vendors to respond to technological change; our ability to maintain our relationships with third-party vendors; the potential for hostilities in the Middle East and Asia and the resulting impact on our business and the business and needs of our customers; and catastrophic events which could negatively affect our information technology infrastructure. Other important factors that should be considered are included in the Company's 10-K, 10-Qs, and other reports filed with the SEC. Actual results may differ materially. The Company assumes no obligation for updating any such forward-looking statements to reflect actual results, changes in assumptions or other changes affecting such forward-looking statements. |
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