Accelerate Sales, Reduce Costs and Increase Profits All from Your Web Browser - New White Papers from Sendside.

-Industry Analyst, Michael Dortch, Illustrates How IT-Enabled Solutions Can Help Businesses Convert Prospects More Quickly, Accelerate Sales and Increase Profits-

SALT LAKE CITY -- Sendside (www.sendside.net), the Sales Automation and Acceleration Platform, today announced the release of two new white papers illustrating how Sendside "promises to change the game, by combining modern, Web-based technologies with a focus on business goals and needs - notably sales automation and acceleration and customer acquisition and retention."

"Leads are business-critical resources with limited 'shelf life,' so sales and marketing professionals must exercise every effort to ensure that no leads are left behind, and that every lead's business value is maximized," said Michael E. Dortch, who authored the documents as principal analyst and managing editor at DortchOnIT.com and is now director of research at Focus (www.focus.com). "The Sendside platform combines the familiarity of email with the power of rich media and effective collaboration in ways that can help any size or type of business to capture, nurture and convert more leads into more sales and more clients, more consistently and efficiently than whatever that business is using today."

"Every business is looking to convert leads more quickly, shorten time to revenue and build lasting, profitable customer relationships," said William Borghetti, Sendside founder and CEO. "Sendside offers a complete solution for organizations to achieve these goals quickly, without the high cost and complexity."

Copies of the white papers are available at www.sendside.net. The Sendside platform will be available for demonstration at Dreamforce 2009, salesforce.com's user and developer conference in several exhibitor booths: Vetrazzo (Booth 1101), Insidesales.com (Booth 213) and Sendside (Booth 211).

About Sendside

Founded in 2006, Sendside is the category-defining Sales Automation and Acceleration Platform that enables companies to quickly increase revenue by obtaining a higher yield per sales representative, dramatically reducing the time required to capture, qualify and convert leads, and by building more profitable relationships with existing customers. Sendside's patent-pending communication technologies facilitate the delivery of high impact content to any prospect or customer and real-time reporting provides immediate insight into the effectiveness of every interaction. More information is available at www.sendside.net.