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Accela Communications and Yesmail Produce Webcast To Educate Marketers About Anti-Spam Legislation; Webcast summarizes what email marketers should do to be compliant with laws.


Business Editors/High-Tech Writers

SOUTHBOROUGH, Mass.--(BUSINESS WIRE)--Dec. 11, 2003

Accela Communications and Yesmail, leaders in webcast and email marketing services, announced the release of "What You Need to Know About Anti-Spam Legislation" to help marketers better understand the implications of the enacted and impending im·pend  
intr.v. im·pend·ed, im·pend·ing, im·pends
1. To be about to occur: Her retirement is impending.

2.
 anti-spam legislation. The webcast features guest speaker, Jennifer Archie, a partner in the Washington, D.C. office of Latham & Watkins LLP LLP - Lower Layer Protocol . Since 2000, Jennifer has served as lead outside counsel for a major internet service provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 and others on litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 and public policy matters related to unsolicited bulk electronic mail, commonly known as spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). .

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Bill Reinstein, President/CEO of Accela Communications, "this program will bring email marketers insight and knowledge on anti-spam legislation that will help you understand and prepare for the potential consequences of the most important issue facing our industry today".

The presentation will focus on helping marketers navigate the web of compliance. Viewers of this program will learn about:

-- Federal Anti-spam Legislation: Do Not Spam List, Criminal

Penalties, Opt-out marketing and Pre-emption PRE-EMPTION, intern. law. The right of preemption is the right of a nation to detain the merchandise of strangers passing through her territories or seas, in order to afford to her subjects the preference of purchase. 1 Chit. Com. Law, 103; 1 Bl. Com. 287.
     2.
 of state law

-- What's on What's On (Traditional Chinese: 熒幕八爪娛) is a weekly half-hour TV series that airs on Fairchild Television. Format
Originally started in 1996, the show is currently the longest-running program in Fairchild Television history.
 the horizon in terms of anti-spam legislation and

what it means to you

-- The compliance challenge associated with the definitional

ambiguity of proof-of-permission or existing business

relationship concept

-- The implication of anti-spam legislation on acquisition,

retention, affiliate, and co-branded email marketing

activities

-- Best practices email marketers should follow to prepare for an

audit or litigation regarding their compliance policies and

procedures

All registrants will have access to related resources on this topic. The program is now available in Accela Communications' Webcast Resource Center at: http://www.accelacommunications.com/yesmail/

About Accela Communications, Inc. http://www.accelacommunications.com

Accela Communications provides web-based marketing services that accelerate the lead generation process driving sales and business growth for a wide range of channel partners and customers. Accela Communications has enabled more than 1,000 customers from companies of all sizes to reach qualified audiences through its lead-centric publishing model which is built on the ITworld.com Site Network, the AccelaCast(TM) platform and suite of webcast production and marketing services, and the Lead Evaluation And Delivery System(TM) (LEADS).
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 11, 2003
Words:354
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