Accela Communications Releases Online Video Advertising Benchmark Data.Study Shows That inBanner Technology Extends Average Visitor Engagement Time to 4.6 Minutes SOUTHBOROUGH, Mass. -- Accela Communications, the leading provider of on-demand rich media services, today announced the results of a benchmark study revealing that web visitors viewing AccelaCast(TM) inBanner advertising resulted in an average engagement time of 4.6 minutes. The results are consistent with analysis conducted in 2006, and far surpass the 10.8-second average engagement time reported by other rich media vendors. The latest study expands on the scope of viewers and programs analyzed to establish a new benchmark for engagement metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. in the rich media space. At the heart of this 32,000+ viewer study were over twenty separate in-banner programs built with the AccelaCast inBanner rich media platform. The platform supports the delivery of long form video directly through banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. placements. A high degree of interactivity and navigational control is built into the platform along with multiple forms of passive and active data acquisition including registration, polling, surveys and direct viewer feedback capabilities. The reporting metrics are extensive and can be broken down by program segments, click or mouse over activity, and the demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. of viewers can be analyzed if active data acquisition is employed. "We developed AccelaCast inBanner to be an online video platform that advertisers can use to present meaningful long-form communications, with a navigational scheme that delivers longer engagement times," said Bill Reinstein, CEO/President, Accela Communications. "The proof is in the results - there's a huge difference between 10.8 seconds and 4.6 minutes in terms of viewer engagement, and the latest iteration One repetition of a sequence of instructions or events. For example, in a program loop, one iteration is once through the instructions in the loop. See iterative development. (programming) iteration - Repetition of a sequence of instructions. of this study proves that. Plus, the best rich media advertising is not interruptive; it respects the viewers' web browsing experience, and entices them to explore, engage and act." Examples of long-form communication programs produced using AccelaCast inBanner as the delivery platform, are available here - http://www.accelacommunications.com/products_inbanner.htm About Accela Communications Accela Communications is an interactive marketing services firm that offers a collection of tools and services to produce, deliver and manage on-demand rich media communications. The company generates actionable results for customers like Apple, Boston Scientific The Boston Scientific Corporation (NYSE: BSX) (abbreviated BSC), is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties, including interventional cardiology, peripheral interventions, , Eli Lilly Eli Lilly can refer to:
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