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Accela Communications Releases New INNOVATE Series With AT&T and HP as Premier Sponsors.


On-Demand Video Series Syndicated Through IT Video Network

SOUTHBOROUGH, Mass. -- Accela Communications, Inc. the leading on-demand rich media services firm, today announced they have secured AT&T and HP as premier sponsors of a new on-demand video series called INNOVATE. The video series will be syndicated through the IT Video Network, a collection of top information technology web sites including InfoWorld, ITworld.com, Network World and a range of TechTarget sites. The syndicate is the first of it's kind in the IT industry and was created to provide a broad reaching and high quality audience for online video. INNOVATE sponsors receive a variety of benefits including brand association with each of the sites in the network, pre-roll video advertising, direct messaging and lead generation.

"We're thrilled to release the first two episodes of the INNOVATE series with strong sponsor support. Video programming syndication in the IT and other B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 segments is a rapidly growing opportunity for publishers and other content sites, which we effectively support through our core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 in publishing, rich media production, and our AccelaCast platform. Under this model, we provide real value to our syndicate partners, our sponsors and to program viewers by delivering revenue, results, and engaging content," said Bill Reinstein, President/CEO of Accela Communications.

Featuring veteran technology journalist Paul Gillin as host, INNOVATE is a 15 minute video journal that taps into the creative energy of the information technology industry by spotlighting people, companies and organizations that are inventing the future. Produced and delivered through the AccelaCast inBanner platform, each episode zeroes in on a topic that is creating excitement in the industry, whether it's a compelling problem to be solved or an opportunity to be explored. The first two INNOVATE episodes focus on business continuity planning Business Continuity Planning (BCP) is an interdisciplinary peer mentoring methodology used to create and validate a practiced logistical plan for how an organization will recover and restore partially or completely interrupted critical function(s) within a predetermined  and blade server A server architecture that houses multiple server modules ("blades") in a single chassis. It is widely used in datacenters to save space and improve system management. Either self-standing or rack mounted, the chassis provides the power supply, and each blade has its own CPU, memory and  technology.

"Network World is pleased to participate in Accela Communications' INNOVATE program as our audience of IT Executives are always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 strategic content that will help them leverage their IT investments," commented Kevin Normandeau, Network World's EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
 Business Development, GM Online. As an online publisher, I am always on the look out for innovative ways to deliver quality video programming that both engages the audience, and achieve the sponsors marketing objectives."

Click below to view the first two episodes in the INNOVATE series -

* Episode 1: Blade Servers - http://www.accelacomm.com/jlp/acipr/1/10009790/

* Episode 2: Business Continuity- http://www.accelacomm.com/jlp/acipr/1/10010154/

About Accela Communications

Accela Communications is an interactive marketing services firm that offers a collection of tools and services to produce deliver and manage on-demand rich media communications. The company generates actionable results for customers like Apple, Boston Scientific The Boston Scientific Corporation (NYSE: BSX) (abbreviated BSC), is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties, including interventional cardiology, peripheral interventions, , Eli Lilly Eli Lilly can refer to:
  • Eli Lilly and Company, a global pharmaceutical company
  • Colonel Eli Lilly (1839-1898), founder of Eli Lilly and Company
  • Eli Lilly (industrialist) (1885-1977), former president of Eli Lilly and Company
, HP, International Data Group, Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier.

In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC.
 and the Federal Reserve through their AccelaCast[TM] on-demand rich media platform, AccelaWorks[TM] web response management system, and a network of information technology web sites. For more information, visit www.accelacommunications.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 11, 2006
Words:485
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