Accela Communications Releases Case Study on Increasing Banner Revenue by up to 10X; Study Prompts Publishers to Explore New Banner Sales Models.SOUTHBOROUGH, Mass. -- Accela Communications, Inc. released the results of a case study developed with Telephony Magazine, whereby traditional banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. was integrated with lead generation, long form video and Flash multimedia using AccelaCast inBanner. The performance results were well above average with 3.5% click-through on the banner, 31% conversion rate for viewer registration, an average of 14 minutes of viewing time, and over 300 leads generated in 8 days. The key to the technology is the ability to leverage banner inventory for the delivery of video programs that engage viewers for longer periods and support lead generation at the same time. By using standard banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. inventory, the problem of distribution and sustainable viewership for video content is solved. In addition, publishers using AccelaCast inBanner can adopt alternate economic models incorporating cost-per-lead vs. cost-per-impression. This change can equate to a 10x increase in gross revenue over standard banner ad programs. "Telephony Magazine is constantly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ways to offer rich media and video pre-roll opportunities to its advertisers, who also have a steady appetite for lead generation programs. AccelaCast inBanner allowed us to address all of these needs at once, while giving us the ability to significantly increase the percentage of revenue derived from our interactive products," commented Mark Hickey, Publisher of Telephony Magazine. To access the complete case study, please visit: http://www.accelacommunications.com/company/press/ pr_030706_telephonycasestudy.html (Due to the length of this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. , it may be necessary to copy and paste To copy files from one location to another or to copy text and images from one document to another. All modern operating systems and applications have a copy and paste capability that is typically selected from an Edit menu. See cut and paste and Win Copy between windows. it into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.) About Accela Communications Accela Communications provides Web-based services that accelerate sales and business growth for customers and partners across a wide range of industries -- from information technology to healthcare, financial, and other market sectors. The company generates actionable results for customers like Apple, Boston Scientific The Boston Scientific Corporation (NYSE: BSX) (abbreviated BSC), is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties, including interventional cardiology, peripheral interventions, , Eli Lilly, HP, International Data Group, Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier. In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC. and UBS UBS Union Bank of Switzerland UBS United Bible Societies UBS United Blood Services UBS United Buying Service UBS Used Bookstore UBS University Business Services UBS Universal Building Society (UK) UBS Ulaanbaatar Broadcasting System though the AccelaCast(TM) on-demand rich media platform and the AccelaWorks(TM) web response management system. They have been in the business of creating on-demand webcasts and rich media communications from the earliest stages of use on the Internet and have designed AccelaCast(TM) to encourage exploration and interaction with program content. This experience delivers longer engagement times and a lasting impact that reinforces messaging and brand. For more information, please visit http://www.accelacommunications.com |
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