Accela Communications' AccelaCast Version 3.0 Released to Enthusiastic Reviews from Marketers; Webcast Platform Includes Features That Optimize Market-facing Broadband Communications.SOUTHBOROUGH, Mass. -- Accela Communications announced the release of AccelaCast(TM) 3.0, a Flash-based webcast platform specifically developed for marketing communications. The latest release incorporates enhanced user navigation controls and overcomes several technical roadblocks that inhibit viewers, including pop-up blockers, operating system and plug-in dependencies. Additionally, the new platform supports direct integration of a webcast program within any number of web sites, enhancing promotion and distribution possibilities. Displaying a program within a company's own Web site offers greater control over the branding, content creation, and helps retain Web site visitors longer. "Webcasts are a great marketing tool for F5 as they combine awareness, education and lead generation into an easy-to-use package. The AccelaCast platform brings new energy and focus to our webcast programs. It helps us deliver a high-quality production that is engaging and enables an audience to get access to the content they want quickly and easily," commented Kris Reed, F5 Marcom Manager, Product Lines. Unlike many other platforms, AccelaCast supports a high level of graphical sophistication. Words, charts, and pictures can be made to appear at any time, anywhere within the player. AccelaCast also supports the ability to gracefully and seamlessly integrate slides and video in a variety of layouts. This allows multimedia elements to be used for directing and holding the audience's attention. Lisa Joy Rosner, Vice President Worldwide Marketing for BroadVision said, "as webcasts become more ubiquitous in the overall marketing mix, it's important to take a fresh, innovative approach to how we use them. We see webcasts as critically important in both generating leads and nurturing interested prospects through the sales cycle. AccelaCast is built specifically to meet both objectives and we've been very pleased with our results to date." To learn more about platform considerations that optimize market-facing broadband communications, read the white paper, "Next Generation Webcasting", available for download at http://www.accelacast.com. About Accela Communications Accela Communications provides web-based marketing services that accelerate the lead generation process driving sales and business growth for customers and partners across a wide range of industries. Accela Communications has enabled thousands of customers from global companies reach qualified audiences and generate measurable, actionable sales leads through its AccelaCast(TM) next generation webcast platform and the Lead Evaluation and Delivery System(TM) (LEADS). http://www.accelacommunications.com |
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