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AccelChip Appoints New Vice President of Marketing; Positions Company for Growth.


Business Editors/High-Tech Writers

MILPITAS, Calif.--(BUSINESS WIRE)--Sept. 24, 2003

AccelChip, the leading provider of high-level design tools and models for acceleration and implementation of DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  algorithms in silicon, today announced the appointment of EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board.  industry marketing veteran Tom Feist feist   also fice
n. Chiefly Southern U.S.
A small mongrel dog.



[Variant of obsolete fist, short for fisting dog, from Middle English fisting,
 as Vice President of Marketing. In this role, Feist will oversee all product, strategic and corporate marketing functions.

Feist, a 14-year veteran of the electronic design automation (EDA) industry, joins AccelChip from Mentor Graphics, Inc., where he was group director of product marketing, responsible for marketing of Mentor's synthesis technologies. Prior to this Feist held positions as vice president of marketing for Exemplar Logic and has also held senior design engineering functions at Boeing Aerospace Co. and BBN (BBN Technologies, Cambridge, MA, www.bbn.com) A consulting firm that participated in the development of some of the most extensive networks in the world, including ARPANET, which evolved into the Internet. It was founded in 1948 as a consulting service in acoustics by Dr.  Delta Graphics. Feist holds a B.S.E.E. degree from Washington State University Washington State University, at Pullman; land-grant and state supported; chartered 1890, opened 1892 as an agriculture college. From 1905 to 1959 it was the State College of Washington. .

"We're delighted to have someone of Tom's talent and experience join the company's executive staff at this phase in our development. His extensive knowledge of the synthesis and FPGA (Field Programmable Gate Array) A type of gate array that is programmed in the field rather than in a semiconductor fab. Containing up to hundreds of thousands of gates, there are a variety of FPGA architectures on the market.  market will be a great asset as we continue to develop and market tools that link the most widely used DSP algorithm development tool with existing IC and FPGA design flows," said Dan Ganousis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AccelChip.

"Many DSP designers are seeking a rapid path from algorithms to silicon for increased performance, and to decrease system costs, power and form factor," said Tom Feist, vice president of marketing for AccelChip. "AccelChip is the only company providing the complete implementation and verification solution they are looking for. I'm excited to be joining this excellent team of people, and look forward to expanding the market opportunities for the AccelChip, AccelWare and future products."

About AccelChip, Inc.

AccelChip, Inc., founded in 2000 and headquartered in Milpitas, California, develops and markets design tools, intellectual property, and consulting services that enable a true, top-down DSP design process. AccelChip's innovative electronic design automation solutions link the domain specific DSP design environment with proven silicon design flows, allowing DSP algorithm developers to go directly form MATLAB (MATrix LABoratory) A programming language for technical computing from The MathWorks, Natick, MA (www.mathworks.com). Used for a wide variety of scientific and engineering calculations, especially for automatic control and signal processing, MATLAB runs on Windows, Mac and  to silicon implementation with high quality results.

For more information, contact Amy Bloom at (971) 204-0150 x232. (amy@accelchip.com).

All trade names and trademarks are the property of their respective owners. Copyright (C) 2003, AccelChip, Inc. All rights reserved.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 24, 2003
Words:373
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