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Accel-KKR Announces Investment In Applied Predictive Technologies.


MENLO PARK Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Calif. & ARLINGTON, Va. -- Accel-KKR, a technology-focused private equity investment firm, and Applied Predictive Technologies (APT), a privately-held provider of Test & Learn software and solutions for the retail, consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
, and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 sectors, today announced that Accel-KKR has invested approximately $54 million of fresh capital in APT. Under the terms of the investment agreement, Jim Manzi Jim Manzi (born, 1951) is the former Chairman, President and CEO of Lotus Development Corporation and is currently a private investor in various technology start-up ventures. Early career
Manzi received his B.A.
, the company's Chief Executive Officer, will remain in his current role and, together with the APT senior management team, will continue to operate the company.

Founded in 1999, APT is based in Arlington, Virginia, with an additional office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA. Through its APT 5 Suite, Applied Predictive Technologies offers a software platform that provides Test & Learn analytic solutions that help companies make faster and better marketing, operational, and capital allocation decisions Capital allocation decision

Allocation of invested funds between risk-free assets and the risky portfolio.
. APT's software and services are used by major multinational specialty retailers, top U.S. banks, and leading consumer goods manufacturers, including such enterprises as Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
, Starbucks, Staples, Lowe's, Wachovia, Circuit City, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Food Lion Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Southeast and Mid-Atlantic states under the Food Lion, Harveys, Bloom, Bottom Dollar, and Reid's nameplates. , American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic , Owens Corning, OfficeMax, RadioShack, Famous Footwear and Sprint.

Jim Manzi, Chief Executive Officer of APT, said, "The Test & Learn approach allows large consumer-focused organizations to rapidly and effectively evaluate, optimize and target business programs. Our position as the only provider of Test & Learn software with such comprehensive functionality, high levels of efficacy, and ease of use translates into enormous growth potential for our company, which we look forward to capitalizing on with our new partners at Accel-KKR."

Ben Bisconti, Managing Director of Accel-KKR, said, "Our investment in APT is consistent with our successful track record of backing high quality teams as they build leadership positions in the software industry. APT represents an outstanding fit with a broad range of our investing criteria. The company's software as a service offering is highly differentiated and serves large end-markets, and the company has demonstrated an impressive track record of growth and profitability. Importantly, APT has proven its value proposition across a range of vertical markets by successfully serving a highly impressive customer base."

Rob Palumbo, Managing Director of Accel-KKR, said, "We are proud of our history of partnering with founder-run technology companies, and we look forward to working closely with APT's entire senior management team. The company's senior management has a unique combination of strategic business experience and strong technical backgrounds in mathematics and computer science. We believe that, under its senior management, APT is well-positioned for strong growth and continued market leadership for years to come."

About Accel-KKR

Accel-KKR is a technology-focused private equity firm that invests primarily in technology businesses with $15 million to $150 million in revenue that are well positioned for top-line and bottom-line growth. At the core of Accel-KKR's investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through the contribution of unique financial, strategic, technical, and operational resources. Accel-KKR has a particular focus on the following transactions: Recapitalizations of family-owned or closely-held private companies, divisional buyouts of larger companies, and going-private transactions. For more information, please visit www.accel-kkr.com.

About Applied Predictive Technologies

APT is the industry leader in helping large-scale consumer-focused companies institutionalize in·sti·tu·tion·a·lize
v.
To place a person in the care of an institution, especially one providing care for the disabled or mentally ill.



in
 a world-class Test & Learn capability. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement. For more information about Test & Learn call APT at 703-875-7748 or visit www.predictivetechnologies.com.
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Publication:Business Wire
Article Type:Company overview
Date:Sep 7, 2006
Words:578
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