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Acadio Announces Strategic Partnerships With Leading Publishers.


Business Editors, High-Tech Writers

SEATTLE--(BUSINESS WIRE)--Feb. 8, 2000

Berlitz, The American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.  and Pearson PTR PTR Pointer (as used in DNS records; an address points to a name)
PTR Partner
PTR Painter
PTR Proton Transfer Reaction
PTR Pupil/Teacher Ratio
PTR Public Test Realm (gaming, World of Warcraft) 
 Add

1,400 New Titles to Acadio's Growing List of Self-Study Products

Acadio(TM) Corporation, dedicated to helping people reach their full personal and professional potential through self-directed education, today announced strategic partnerships with leading educational publishers Berlitz(R), the American Marketing Association (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) and Pearson Professional Technical Reference (PTR).

The agreements include the marketing and distribution of a wide variety of education and personal enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains.  products and self-study materials in a comprehensive, compelling and informative way through the Acadio Web site, www.acadio.com, scheduled to launch in first quarter 2000.

Nearly 1,400 carefully screened and selected books, videos, CD-ROMs and audiocassettes will be added to Acadio's growing list of learning titles and available to individuals and businesses through the Acadio Web site. Acadio will include a mix of professional, computing computing - computer , and lifestyle categories that include everything from marketing to personal finance. Along with learning products and materials, Acadio will post independent product reviews, expert commentary, and ratings to assist self-directed learners in making informed purchase decisions that best meet their interests, goals and budget. All products and materials available through Acadio are specifically designed to teach a new practical skill.

&uot;As we prepare our site for launch, we are assembling a broad range of learning products in a wide variety of subjects in the business, computing and lifestyle categories. This enables Acadio to address all types of continuing education continuing education: see adult education.
continuing education
 or adult education

Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904).
 and lifelong learning Lifelong learning is the concept that "It's never too soon or too late for learning", a philosophy that has taken root in a whole host of different organisations. Lifelong learning is attitudinal; that one can and should be open to new ideas, decisions, skills or behaviors.  needs,&uot; said Steven Sperry See Unisys. , Acadio CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . &uot;The product offerings from Berlitz, the AMA and Pearson PTR enable Acadio to offer individuals and businesses breadth, depth and quality content from trusted organizations.&uot;

Acadio's first series of publishing partners will bring a diverse mix of learning content to Acadio.com. At launch, the company will package a broad range of professional education and personal learning products and self-study materials in the most comprehensive, compelling and informative format available on the Web. Acadio intends to be the premier online destination for continuing personal and professional education.

&uot;As the world's leading provider of language products and services, it is our job to ensure they are distributed with strategic partners that have the same commitment to quality, customer service and learning,&uot; said Nadine Billard, Director, International Sales, Licensing and New Market Development for Berlitz Publishing Company, Inc. &uot;We are thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to be working with Acadio. By offering an online destination where consumers can easily find, evaluate, compare and purchase self-study products and materials, Acadio is providing a great service to individuals and businesses as well as to the continuing education field.&uot;

Berlitz Publishing materials will be available on Acadio's Web site. At launch, Acadio will offer nearly two hundred Berlitz books, CD-ROMs and audiocassettes spanning more than 30 different languages. From the AMA, Acadio customers will be able to choose from 30 of the most important books in marketing. AMA books address leading edge topics in both the practical and theoretical areas of marketing. A few best sellers included will be State-of-the-Art Marketing Research and How to Measure Service Quality and Cost Satisfaction. Hundreds of Pearson PTR's popular books, CD-ROMs and videos will be packaged in a compelling and informative format on Acadio.com. The products address a wide variety of professional and lifestyle topics of interest to self-directed learners. Examples include self-study materials like How to List and Sell Real Estate in the 21st Century and Essentials of Human Resource Management and hundreds more.

Acadio will offer consumers more than 20,000 business, computing and lifestyle learning products and courses. Blending professional growth with personal development, Acadio.com will ultimately address all types of lifelong learning needs with the broadest selection of quality continuing education products on the Web.

About Berlitz

For more than 120 years, Berlitz has meant excellence in language services. Berlitz and its franchisees have more than 450 locations in more than 50 countries worldwide offering language instruction, cross-cultural training, document translation, software localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n.  and interpretation services. In addition, Berlitz offers a wide range of publishing products such as dictionaries, phrase books, travel guides and self-study language instruction materials including CD-ROMs and audiocassettes. For more information, please visit the Berlitz Web site at www.berlitz.com.

About The American Marketing Association

The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of more than 40,000 worldwide members in 92 countries and 400 chapters throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The AMA is the one organization that serves the entire marketing profession in both business and education and provides direct benefits for all levels of marketing practitioners, educators and students. For the past 63 years the AMA has played an important role in the professional development of marketers and the advancement of marketing as a profession.

About Pearson PTR

Pearson PTR, part of Pearson Technology Group and one of the world's leading professional computer science and engineering publishers, is the most respected source of computer science and engineering books and software for technical professionals featuring products developed and authored by the world's leading technology developers. Pearson PTR is a Higher Education higher education

Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art.
 publishing group within Pearson Education Pearson Education is an international publisher of textbooks and other educational material, such as multimedia learning tools. Pearson Education is part of Pearson PLC. It is headquartered in Upper Saddle River, New Jersey. , the global education publishing business of Pearson PLC, the international media group. Pearson Education is the world's largest education publisher, enlightening en·light·en  
tr.v. en·light·ened, en·light·en·ing, en·light·ens
1. To give spiritual or intellectual insight to:
 and enriching the lives of students of all ages, everywhere, with books, multiple media, and learning programs in all major academic disciplines. Its leading imprints include Prentice Hall Prentice Hall is a leading educational publisher. It is an imprint of Pearson Education, Inc., based in Upper Saddle River, New Jersey, USA. Prentice Hall publishes print and digital content for the 6-12 and higher education market. History
In 1913, law professor Dr.
, Addison-Wesley, Scott Foresman, Computer Curriculum Corporation, Allyn &Bacon, Macmillan and Longman.

About Acadio Corporation

Founded in 1999 and headquartered in Seattle, Acadio is dedicated to helping people reach their full professional and personal potential through self-directed education. Acadio intends to be the premier worldwide online destination for professionals seeking information, products, and services related to continuing education. Consumers will be able to quickly and easily find, evaluate, compare, and purchase learning products and services from www.acadio.com. The Acadio Web site will provide valuable information and resources to build strengths, sharpen sharp·en  
tr. & intr.v. sharp·ened, sharp·en·ing, sharp·ens
To make or become sharp or sharper.



sharp
 skills, focus direction, and expand life experiences, giving people the edge they need to improve their lives. For more information, call 206/225-5000, or e-mail info@acadio.com.
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Geographic Code:4EUUK
Date:Feb 8, 2000
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