Acadia Realty and Eversave form strategic retail partnership.

Acadia Realty Trust, a fully integrated shopping center and multifamily real estate investment trust, and Eversave.com announced today that they have entered into a strategic alliance, bringing Acadia's 53 shopping centers on-line through Eversave.com's website. Eversave.com is a fast growing Internet company focused on connecting shopping center owners, traditional retailers and consumers. Local consumers can go online and find out about sales and other special events at' Acadia's centers as well as check up on the availability of specialty items. Furthermore, Eversave.com's coupons can be printed at home and used with local merchants for additional savings.

"We are very excited about our alliance with Eversave.com and look forward to a long and prosperous relationship," said Kenneth F. Bemstein, Acadia's president. "We think that this is an ideal format for capitalizing on the convergence of bricks-and-mortar with the Internet. Eversave.com will enable our tenants to profitably and efficiently interact with consumers online. Eversave.com's multi-focused strategy will bring additional efficiencies to the marketplace where the consumer meets the retailer. This is the best middleground that I have seen between traditional retailing and e-tailing."

"Eversave.com is excited to be entering into this strategic alliance with Acadia Realty. The arrangement brings Acadia's retail tenants an Internet access to local consumers and enhances their shopping experience," said Jere Doyle, founder and president of Eversave-com. "This brings, one more multi property owner (along with Kimco Realty, Pan Pacific and Regency Realty) into our Internet solution."

The Eversave.com concept is built around four strategies. First, Eversave.com provides consumers with a fast and easy way to find both in-store and online savings opportunities. Before going shopping, consumers "can log on to the Eversave.com web page, customized to their specific market and shopping preferences, and immediately access e-coupons and learn about special offers and promotions going on at the neighborhood stores they know and trust. Second, through the unique Eversave.com Product and Price Finder system, consumers can comparison shop from the convenience of their home/office computer by sending e-mails through Eversave.com, on a one-to-many basis, to their neighborhood retailers and inquire about the availability of the product or service that interests them.

Third, Eversave.com acts as a cost effective, very targeted direct marketing vehicle for neighborhood retailers by leveraging Eversave.com's local consumer database, profiles, and shopper preferences. Through the Eversave.com web page and e-mail system, retailers can direct specific e-advertisements and e-promotions to selected, targeted local consumers at the precise moment consumers are ready to buy, unlike any other medium.

Lastly, Eversave.com consumer members can obtain additional savings by utilizing their Eversave-com membership card at their participating neighborhood retailers.