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Articles from Academy of Marketing Studies Journal (May 18, 2012)

1-10 out of 10 article(s)
Title Author Type Words
Brand community loyalty: a self determination theory perpective. O'Donnell, Edward; Brown, Steven Report 4868
Does the customer-firm relationship affect consumer recovery expectations? Ma, Jun Report 5350
Instore social and nonsocial shopping: a leisure perspective. Guiry, Michael Report 7589
International design concepts in internet tourism marketing: comparing web-design practices in Atlantic Canada and New England. Parker, Richard D.; Sears, Donna; Smith, Rachel K. 5579
Less is more for online marcom in emerging markets: linking Hofstede's cultural dimensions and higher relative preferences for microblogging in developing nations. Jobs, Charles; Gilfoil, David M. Report 5756
Net generation: a conceptual framework of the consumer socialization process. Luczak, Cheryl; Younkin, Neil Report 1681
Parental perspectives on booster seat usage: do moms and dads share common ground? Anitsal, M. Meral; Anitsal, Ismet; Brown, Amanda; Liska, Kevin 4738
Testing the boundary for sequential mitigation effect using an international sample: an individual difference in self-monitoring. Sultan, Abdullah J. Report 6093
The tween consumer marketing model: significant variables and recommended research hypotheses. Prince, Diane; Martin, Nora 6150
Women of generous proportions: an empirical study of full-figured brands and the consumer bonding experience. Acosta, Jhoana P. Report 3075

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