Academy Awards Selects Epson for Photo Printing Needs; Photo Quality, Quick-Drying Inks, Media Handling Capability Make the EPSON Stylus Photo 890 an Ideal Choice For Producing Credentials.

Business Editors & High-Tech Writers

HOLLYWOOD, Calif.--(BUSINESS WIRE)--March 23, 2001

Everyone officially involved in the 73rd Annual Academy Awards(R) Ceremony and related activities will be wearing Epson this year, as Epson printers once again are being used to print the credentials being issued for this year's events.

Every person granted credentials will be issued a photo badge printed on-site on one of 16 EPSON Stylus Photo 890 ink jet printers. The Academy of Motion Picture Arts and Sciences is incorporating cutting-edge technology into the identification badges. Because of the nature of the technology, the Academy needed a printer that offered a virtually straight paper path that wouldn't bend the badge and one that could handle thick media. The quick-drying capabilities of Epson ink and the water-resistance of EPSON Premium Glossy Photo Paper were also important. And it was important to find a printer that offered the best image quality even on lower resolution images.

"Digital printing gives more control and convenience with less cost, not only for professional photographers selling their work but also consumers printing their personal photos," said Fabia Ochoa, product manager, photo imaging, Epson. "The star-studded Oscars is an ideal place to spotlight the benefits of photographic ink jet printing, so we are honored that the Academy of Motion Picture Arts and Sciences has again selected the latest Epson photo printers for this premier event."

About the EPSON Stylus Photo 890

The EPSON Stylus Photo 890, which began shipping in February, is perfect for imaging enthusiasts and photographers who want the ultimate in photo quality and printing versatility. This printer provides Epson's patented, new true BorderFree(TM) photo printing technology, which allows customers to print borderless photos in a variety of frame-ready, popular photographic sizes such as 4" x 6" and 5" x 7" without unsightly perforations or the inconvenience of trimming the margins. It also handles 44" long panoramas, photo and thick weight paper stocks as well as continuous snapshot printing to a roll of photo paper using the included roll paper holder. The EPSON Stylus Photo 890 printer features up to 2880 x 720 dpi and Epson's Advanced Micro Piezo(TM) ink jet technology, a six-color photo ink system creating incredible detail, beautiful skin tones, sharper contrast and virtually continuous tone photo quality designed ideally for photography.

About Epson

Epson offers an extensive array of award-winning image capture and image output products for the consumer, business and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach, Calif.