Acacia Research Expands Marketing Strategy -- Retains Edelman Public Relations Worldwide and H.L. Lanzet, Inc.PASADENA, Calif.--(BUSINESS WIRE)--Sept. 12, 1996--Acacia Research Corporation (ACRI) announced today that it has retained Edelman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide to direct corporate public relations for Acacia acacia (əkā`shə), any plant of the large leguminous genus Acacia, often thorny shrubs and trees of the family Leguminosae (pulse family). Research Corporation and its affiliate companies, Whitewing Labs, Inc., MerkWerks Corporation, Soundview Technologies, and CombiMatrix Corporation. Edelman Public Relations is one of the largest independent public relations firms in the world with 33 offices and 59 affiliates worldwide. Edelman's global strength provides consistent, high-quality public relations services, bringing specialist skills and a depth of experience to Acacia Research Corporation and its affiliate companies. Acacia Research has also retained H.L. Lanzet, Inc. to assist the company in financial public relations Financial public relations Public relations division of a company charged with cultivating positive investor relations and proper disclosure information. . H.L. Lanzet is a New York-based investor relations Investor relations The process by which the corporation communicates with its investors. firm. Herb Lanzet, Chairman, has been a financial public relations counsellor for a wide variety of public companies for over 40 years. "As we grow, Acacia Research continues to generate more awareness and interest from within the business and financial communities," said Kathryn King-Van Wie, Vice President, Operations. "We believe Acacia Research and its affiliate companies will benefit greatly from the strategic strengths of both firms, and we are confident in their abilities to add shareholder value." Acacia Research Corporation (ACRI) is a diversified diversified (di·verˑ·s capital management company with interests in several enterprises -- Whitewing Labs, Inc., MerkWerks Corporation, Soundview Technologies Incorporated, CombiMatrix Corporation, and private investment advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal . CONTACT: Acacia Research Corporation, Pasadena Kathryn King-Van Wie, 818/449-6431 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion