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AbsolutelyNew Launching 10 Inventive Products in PETCO Stores.


Company Partners With Independent Innovators innovators

people who will try new things.


early innovators
important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems.
 for Pet Category Push

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- The nation's 70 million+ households with pets will soon have access to a new collection of inventive products designed for dogs, cats and their people: AbsolutelyNew, Inc. today announced it will launch 10 original pet products into stores nationwide by November 9.

The company, which brings independent inventors' best ideas to market, will first introduce the collection in popular pet chain PETCO. The items will be prominently featured on displays in hundreds of PETCO's larger stores.

The collection includes:

* Gentle-Tug[TM] leashes ($16.99-$19.99) feature an extra stretch panel that absorbs sudden pulls, to reduce risk of injury to animal or person. Each also has a secondary traffic control handle to keep a dog close when desired. PETCO will carry four models. Invented by W. Campbell.

* Scoop 'n Bag[TM] scoops ($19.99) have waste bag storage built into the handles to make litter box A litter box, sometimes called a "sandbox", "sand box", "litter tray", "litter pan", "catbox", or "cat box" is an indoor feces and urine disposal box for cats (as well as rabbits and other pets that naturally or through training will make use of such a repository) that are  or yard clean-up a breeze. Scoop heads also pivot for multi-angle pick-up. PETCO will carry two models.

* Power Leash[TM] weighted exercise system ($49.99) marries the retractable re·tract  
v. re·tract·ed, re·tract·ing, re·tracts

v.tr.
1. To take back; disavow: refused to retract the statement.

2.
 leash with balanced hand
This article concerns Contract Bridge and uses terminology associated with the game. See Contract bridge glossary for an explanation of unfamiliar words or phrases.


In the game of bridge a balanced hand (or balanced distribution
 weights for working out while walking a pooch. Half-pound weights can be added or removed to serve individuals' needs. More: offers breakthrough leash control via AbsolutelyNew's newly developed double-action trigger; holds waste bags and keys in a small storage compartment; provides added night safety via reflective piping. Invented by P. and N. Benson.

* Jump Stopper[TM] adjustable control aid ($24.99) safely trains a dog to stop jumping. Just slide the aluminum rod along an included 4-foot leash and apply gentle downward pressure -- the positive, humane technique means no more choke chains choke chain
n.
See choke collar.
 or harsh verbal commands. More: length adjusts to fit different people and dogs; ergonomic ergonomic - Concerning ergonomics or exhibitting good ergonimics.  easy-grips provide firm control. Invented by J. Keever.

"We're thrilled to advance these latest and greatest pet products into stores nationwide," said Richard Donat, AbsolutelyNew's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We believe this introduction will be good for our inventor partners, our retail partners and pet lovers everywhere."

The company plans to significantly expand its assortment of inventive pet products and grow its distribution into additional leading retailers in 2010.

Additional resources

* Print-quality product images: www.photobucket.com/absolutelynew

* Editorial samples: available upon request

About AbsolutelyNew, Inc.

AbsolutelyNew is the consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 company that partners with inventors to launch breakthrough products. The company's Science+Technology Division also helps innovators launch new devices and technologies into businesses. Products in AbsolutelyNew's portfolio span a range of categories and can be purchased in stores and catalogs, online and on TV. Headquartered in San Francisco, AbsolutelyNew is privately held with venture capital backing from Artiman Ventures. For more information, visit www.absolutelynew.com.
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Publication:Business Wire
Geographic Code:1U9CA
Date:Oct 21, 2009
Words:451
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