AbsolutelyNEW(TM) Offers Retailers A Shortcut Through New Product Development Maze; Company Will Fund Manufacture of Worthy Ideas, Greatly Accelerating Speed to Market.

SAN FRANCISCO -- In the new product world, some ideas can't afford to gestate. They need planting NOW--or else they will die out before they ever get a chance to take root, grow and produce fruit. It's for this purpose that AbsolutelyNEW(TM), a truly innovative manufacturing and product launch company, was created.

AbsolutelyNEW is quickly becoming the source to which many consumers and retailers turn to find new and exciting product ideas. Due to its unique and exclusive relationship with sister company Inventors' Publishing & Research (IP&R), a leading new product development firm, AbsolutelyNEW can tap into a huge pipeline of innovative and patented inventions--over 2,000 per month.

"AbsolutelyNEW's whole business model is built around the inventor," notes Steve Barbarich, CEO of AbsolutelyNEW. "Most manufacturers burn a hefty four to eight percent of their revenues on R&D, yet they don't want to talk to inventors because they suffer from what we call the NIH--Not Invented Here--syndrome. AbsolutelyNEW rejects that mindset completely. We're a people's brand, created by the people and for the people."

Fresh Strategy

Most conventional product development strategies focus on licensing or selling an inventor's idea to a manufacturer who then works to gain distribution for the item among retails. AbsolutelyNEW turns this process on its head by going straight to the retailer with the concept, actually funding the manufacture of the product itself under its own label.

"Especially in new or hot product categories, being first to market is everything," said Skip DeVine, VP of Sales of AbsolutelyNEW. "IP&R feeds us thousands of potential new product ideas every month, which means we have a better chance to find the product idea that will pre-empt or define its category. We certainly help the inventor get to market faster--but retailers benefit as well, since an idea can get on retail shelves far in advance of the competition."

If an inventor is in his or her early stage and has only an idea or crude prototype, AbsolutelyNEW typically refers the individual to Inventors' Publishing and Research who can help get a patent, develop the necessary prototype, and determine manufacturing specifications. If the product idea dictates the fastest possible path to market, AbsolutelyNEW will step in and take the product in-house.

AbsolutelyNEW has developed a powerful relationship with QVC television, the largest home shopping channel. Using QVC's reach into 161 million homes in the United States, Japan, Germany and the United Kingdom, AbsolutelyNEW launched the Extendo-Mitt in March, 2006 and the Compact Utility Chair in June. Ten more inventions have also been sold into QVC for future airings, with an estimated twenty in all to be launched within a year.

Sales projections of AbsolutelyNEW products with QVC is estimated to be $10 million annually--all from a relationship that began just eight months ago.

"With the sheer breadth and volume of great inventions we can launch, we are set for explosive growth across many categories," Barbarich stated. "Every high-volume commodity product, from toilet paper to the television set, was once only an invention. We have our pulse directly on the invention pipeline, which is why we're so excited about this business model. VC firms and investors have been in talks with AbsolutleyNEW to fund its aggressive growth and operations in hopes of a future IPO or buy-out."

Major Retail

AbsolutelyNEW believes it has a unique appeal among major retailers as well, due to its pioneering business model. Twenty percent of Wal-Mart's new products, in fact, come from new products.

Using its relationship with QVC as a springboard, AbsolutelyNEW plans to roll out its most successful products to mass retail, drug, grocery, specialty and catalog retailers around the world. Estimates are that these channels can generate sales volumes five to ten times larger than through the initial broadcast pipeline.

AbsolutelyNEW's current product portfolio includes products in the barbeque, home cleaning, camping/outdoor, luggage/travel, and seasonal (Fall and Holiday) categories. The company exhibits at the biggest and most respected trade shows in each category including the American International Toy Fair, the Housewares Show, the Hearth Patio Expo, the National Hardware Show, and the International Gift Fair.

AbsolutelyNEW products are showcased on its Web site. For more information, log on to www.absolutelynew.com or call 1-800-627-5382. To learn more about Inventors' Publishing & Research, go to www.inventorspublishing.com.