AbsolutelyNEW's(TM) BacterCloth(TM) Kills 99.99% of Bacteria without Chemicals.

New Zeolite Technology Makes This the Best Non-Irritating & Odorless Sanitizer Available

SAN FRANCISCO -- AbsolutelyNEW[TM], an innovative manufacturing and product-development company, is proud to unveil the BacterCloth[TM]. A solution to harmful kitchen germs, this handy and environmentally friendly cloth eliminates 99.99% of microbes by contact. And newly patented technology makes it the best anti-microbial sanitizer on the market that is non-toxic, non-irritating and odorless.

Tested and approved at the Pasteur Institute and the University of Arizona, the BacterCloth prevents the growth and spread of salmonella, E-coli, mildew, Staphylococcus and Streptococcus. Made from inorganic compounds, the cloth is chemical-free and reusable. It can be washed 140 times or more without deteriorating its bacteria-killing power, and it will never develop mildew. Bleach is not necessary or recommended.

The BacterCloth is made with zeolite, an inorganic mineral compound with anti-bacterial qualities. When combined with other minerals, such as silver, it is a very powerful anti-bacterial agent. Too much zeolite can be abrasive; as such, early versions of zeolite sanitizers were almost always irritating to the skin. BacterCloth's inventor, the late Carl Kretsch, worked on the zeolite technology until he produced a non-toxic, non-irritating and odorless cloth that still wiped out 99.99% of bacteria.

The BacterCloth was licensed to AbsolutelyNEW by Science and Technology, LLC (S+T), an intellectual property and business development company that helps inventors and businesses take their ideas to the next level of research and product development. S+T helps its clients take their products on to the world market through licensing, partnerships, collaborations and fundraising. BacterCloth's inventor initially sold the product on the Internet, and had some limited success. However, he wanted to commercialize the product further, and hired S+T to help him.

"Because of the nature of the invention for its first application - kitchen wipes - we thought the product was perfect for retail. That's why we licensed the BacterCloth to our in-house retail division, AbsolutelyNEW," said AbsolutelyNEW CEO Steve Barbarich.

"We think, however, that there are many other applications for healthcare and everyday uses, such as hospital scrubs, surgical gowns, restaurant napkins and tablecloths," said Scott Taper, Vice President and Director of Licensing for Science and Technology.

AbsolutelyNEW reviews thousands of patented products every month. Using proprietary analytical tools developed over the years, the company carefully evaluates and selects those with the most potential. Then they manufacture them under the AbsolutelyNEW label and offer them directly to leading retailers. In addition to the BacterCloth, AbsolutelyNew offers other innovative cleaning products, such as the Scrubsy and the XTendo Mitt, which were both featured on the QVC channel.

Retail price for the BacterCloth is $5.99. Look for it in stores soon.

About Science and Technology, LLC

Science and Technology, LLC (S+T) is an intellectual property (IP) and business development company providing expertise and services designed to help clients accelerate their IP to the next level of research, product development and finally to the world market. The company's expertise spans the life sciences, healthcare, physical sciences, energy, engineering and information technology sectors. Adding value to a product at any phase of its development and creating the best licensing or investment deal for the researcher are S+T's primary goals. The company focuses on independent researchers and inventors as well as start-up, early stage and growth companies. With more than 30 years of combined experience, Science and Technology's business development professionals have commercialized innovations into hundreds of millions of dollars. For more information, visit www.scitechlicensing.com.

About AbsolutelyNEW

AbsolutelyNEW's current product portfolio includes products in the barbeque, home cleaning, camping/outdoor, luggage/travel and seasonal categories. To ensure that AbsolutelyNEW products are on the cutting edge, the company focuses its extensive search on patented inventions, which have higher margins, less competition and longer life spans than those without patents. Along with researchers, marketers and licensing professionals, AbsolutelyNEW's experienced in-house team includes industrial designers who can refine product concepts, craft 3-D presentations, and even create working prototypes. AbsolutelyNEW products can be found on its website at www.absolutelynew.com. For more information on AbsolutelyNEW or Science and Technology, LLC, contact Jill Beaverson at 866-805-8655 ext. 468 or [e-mail].