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Abraham Lincoln Bicentennial Commission Selects Marqui's Communications Management Suite to Power New Web Initiatives.


PORTLAND, Ore. -- Marqui Praised for Combining Broad Functionality with Ease-of-Use and Pay-As-You-Go Pricing

Marqui, Inc., a provider of communications management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an  solutions for marketing and business professionals, today announced that the Abraham Lincoln Bicentennial bi·cen·ten·ni·al  
adj.
1. Happening once every 200 years.

2. Lasting for 200 years.

3. Relating to a 200th anniversary.

n.
A 200th anniversary or its celebration. Also called bicentenary.
 Commission is now using Marqui's Communications Management Suite to help streamline the management of its web site and other online campaigns designed to educate the public about Abraham Lincoln's accomplishments.

Marqui's Communications Management Suite allows organizations such as the Abraham Lincoln Bicentennial Commission to effortlessly ef·fort·less  
adj.
Calling for, requiring, or showing little or no effort. See Synonyms at easy.



effort·less·ly adv.
 manage a wide range of communications initiatives such as e-mail campaigns, newsletters, web sites and more. Delivered as an affordable Software-as-a-Service (SaaS), Marqui gives users browser-based access to one easy-to-use application that provides content management, document management, business process management, email and analytics. By combining all of this essential functionality in one package, Marqui's Communications Management Suite allows customers to create and coordinate more effective campaigns in an efficient and timely manner without the issues of multiple product purchases, integrations and/or training.

Marqui has worked closely with Metropolitan Group, the national strategic communications and social marketing firm, throughout the Abraham Lincoln Bicentennial Commission project. Metropolitan Group designed and developed the Commission web site and is driving the organization's overall communications strategy. Metropolitan Group brought Marqui in to streamline the process from a technology perspective. The group opted to use Marqui for the ease-of-use and fast implementation time of the Marqui suite, and for its "pay-as-you-go" pricing model.

Neal Bastek, Senior New Media Director of Metropolitan Group, commented, "Preparations for the Bicentennial are taking place in phases, beginning with the launch of the Commission's new web site. From there, we will begin coordinating and promoting activities and celebrations across the nation. The beauty of Marqui's suite is that it eliminates the need for multiple products and vendors and it is so simple to use. Perhaps more importantly, the Commission only has to pay for functionality as it needs it, which is crucial given that the organization's needs will likely change over time."

The Abraham Lincoln Bicentennial Commission members were appointed by the President, the Senate and the House of Representatives following the passage of the Abraham Lincoln Bicentennial Commission Act in 2000 (Public Law No: 106-173). The Commissioners are focused on informing the public about the impact Abraham Lincoln had on the development of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and finding the best possible ways to honor his accomplishments. Marqui's Communications Management Suite will help facilitate this by enabling the Commission to more easily coordinate online activities, including e-mail promotions, newsletters and more.

"It's quite an honor to know that our suite is having a positive impact on such a noble cause. We are very proud to be working with Metropolitan Group on this project and look forward to helping other non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  streamline their online communications efforts to increase membership, strengthen donor The party conferring a power. One who makes a gift. One who creates a trust.


donor n. a person or entity making a gift or donation.


DONOR. He who makes a gift. (q.v.)
 relationships or simply generate more awareness of their cause," commented Stephen King <noinclude></noinclude>

For other people named Stephen King, see Stephen King (disambiguation).


Stephen Edwin King (born September 21, 1947) is an American author of over 200 stories including over 50 bestselling horror and
, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Marqui.

About Marqui

Marqui is revolutionizing the way organizations of every size and shape handle marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Based on a unique software-as-a-service (SaaS) model, Marqui's Communications Management Suite (CMS (1) See content management system and color management system.

(2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system.
) quickly simplifies marketing processes, enabling businesses to easily and cost effectively take control of their branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.  and communications output. Marqui maintains offices in both the United States and Canada, and already has an established customer base of more than 200 organizations. For more information, visit www.marqui.com.
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Publication:Business Wire
Date:Feb 14, 2005
Words:563
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