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Abovo Names Vice President of Interactive Division.


Business Editors

ATLANTA--(BUSINESS WIRE)--April 17, 2000

Abovo Marketing Group today announced the appointment of Steve Bick as vice president of the company's interactive services division. In his new role, Bick will expand the firm's existing team of digital media art directors, Web designers and developers to meet the increasing demand for innovative interactive services, continuing to help clients stay competitive in the growing e-commerce marketplace.

"Steve brings a wealth of interactive media management, Web development and digital media programming experience to Abovo," said Karen See, Abovo Marketing Group president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our integrated approach to marketing e-businesses is rounded out with the addition of his talents and the skills of the interactive marketing team."

Abovo is an integrated marketing firm that specializes in launching and re-launching e-business companies. In March, the Abovo interactive team launched four comprehensive Web sites, including:


--  www.foodbuy.com

--  www.invoicelink.com

--  www.phyve.com

--  www.scheduling.com

--  www.loyalistics.com (splash page)


Abovo launched its interactive services division in 1999 to provide the firm's clients with a variety of digital media services, including:


--  Web site design and development

--  Internet marketing and promotion strategies

--  Customer (viewer, user) loyalty, measurement and analysis systems

--  Multi-media and exhibit technologies


Before joining Abovo, Bick served as director of interactive services at Health Science Media. He developed proprietary products using interactive technologies - the Internet, CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 - for clients in the pharmaceutical and healthcare industry.

He previously worked for six years as an advanced media consultant to a variety of clients, including CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, the Centers for Disease Control and Prevention Centers for Disease Control and Prevention (CDC), agency of the U.S. Public Health Service since 1973, with headquarters in Atlanta; it was established in 1946 as the Communicable Disease Center. , The Coca-Cola Company, HBOC HBOC HBO & Co of Georgia
HBOC Hereditary Breast and Ovarian Cancer
HBOC Hemoglobin-Based Oxygen Carrier
HBOC Hawke's Bay Orienteering Club (New Zealand)
HBOC Hunter Bird Observers Club
HBOC Horse Breeders and Owners Conference
, Harbinger, Rush Presbyterian-St. Luke's Medical Center and the Atlanta Convention and Visitor's Bureau.

Bick also worked for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , where he helped develop their first hardware and software platforms for multimedia, and was instrumental in the support of emerging multimedia partner companies and internal product development. He is a graduate of the Georgia Institute of Technology Georgia Institute of Technology, in Atlanta, Ga.; coeducational; state supported; chartered 1885, opened 1888. It is a member school in the university system of Georgia. Significant among its facilities and programs are the Frank H.  and holds a bachelor's degree in industrial and systems engineering with a concentration in robotics.

Abovo Marketing Group (www.abovomarketing.com) is an Atlanta-based outsourced marketing firm for aggressive e-business and technology-driven companies, providing strategic counsel and tactical implementation for companies seeking optimum market value. For more information, contact Abovo Marketing Group at (770) 394-9200 or visit www.abovomarketing.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 17, 2000
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