Abovo Marketing Lands Seven New Clients with Contracts Totaling $10 Million.ATLANTA--(BUSINESS WIRE)--Oct. 18, 1999-- Firm expands to 25 professionals to service new accounts Abovo Marketing Group, an integrated marketing firm specializing in launching and relaunching high-tech and e-commerce companies, today announced that it has won seven accounts with contracts totaling $10 million. Phenomenal client growth has led the Atlanta firm to bring on eight new professionals, including Brad Dodge, vice president, marketing services. Founded only two years ago, Abovo already has grown from two to 25 employees and is one of the fastest-growing marketing firms in Atlanta. Recently Signed Clients EMedx.com - EMedx.com, located in Bethesda, Md., has developed and is selling the first evidence-based disease and care management technology provided via a suite of Web-based software products for use by providers, payers, and consumers of health care services. Abovo will provide a complete, integrated marketing campaign to launch EMedx.com. Globalmecca.com - Atlanta-based GlobalMECCA, Inc. selected Abovo to launch Globalmecca.com, the premier websource dedicated to the professional and economic empowerment em·pow·er tr.v. em·pow·ered, em·pow·er·ing, em·pow·ers 1. To invest with power, especially legal power or official authority. See Synonyms at authorize. 2. of African-Americans. The company has begun its national public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign that will be followed by an integrated marketing campaign. Medicalbuyer.com - a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Cimtek Commerce, based in Johnson City Johnson City. 1 Village (1990 pop. 16,890), Broome co., S N.Y., in a tricity area including Endicott and Binghamton; inc. 1892. It has been noted for its Endicott-Johnson shoes. , Tenn., medicalbuyer.com provides an Internet trading exchange for physicians and hospitals to compare and purchase medical supplies online from a variety of distributors. Abovo will execute a fully integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or program including branding, Internet design, public relations, online and print advertising, direct mail, sales tools and trade show support to launch medicalbuyer.com. Netuitive Software, Inc. - a recent graduate of the Advanced Technology Development Center (ATDC ATDC After Top Dead Center (gasoline and diesel engine timing) ATDC Advanced Technology Development Center (NASA) ATDC Army Training and Doctrine Command ATDC Advanced Tactical Display Center ), Netuitive is a leading developer and supplier of predictive software solutions. Netuitive's core technology is the Adaptive Correlation Engine (ACE), a patented invention in statistical software that makes possible the automatic modeling, analysis and prediction of multiple related data streams. Netuitive's Service Level Monitor product incorporates ACE technology and is targeted at real-time, predictive service level monitoring for networks and applications. Phycom/IHT - a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. located in Kirkland, Wash., Phycom/IHT provides organizations with the ability to manage and track healthcare costs and services through an integrated suite of advanced medical management solutions delivered via the Internet. Abovo will develop a strategic marketing campaign, including brand development, direct marketing and public relations. RecoverDebt.com - RecoverDebt.com, also headquartered in Atlanta, gives creditor companies a new way to recover overdue OVERDUE. A bill, note, bond or other contract, for the payment of money at a particular day, when not paid upon the day, is overdue. 2. The indorsement of a note or bill overdue, is equivalent to drawing a new bill payable at sight. 2 Conn. 419; 18 Pick. debts by using the instant accessibility of the Internet. Abovo will provide integrated marketing services to help the start-up build its customer base and generate aggressive market exposure. WebMD - WebMD is an Internet-based healthcare network that connects physicians, hospitals, third-party payers and consumers to a virtual world of medical information, tools and services. Abovo has been retained by WebMD to provide a turnkey See turnkey system. solution to its physician marketing efforts, including "welcome kits," sales literature Sales literature Material written by an institution selling a product, which informs potential buyers of the product and its benefits. and direct marketing campaigns. "Abovo's ability to provide `warp warp: see weaving. (1) See OS/2 Warp. (2) A parallel processor developed at Carnegie-Mellon University that was the predecessor of iWARP. Warp - OS/2 speed' marketing and public relations campaigns has enabled us to attract these exciting companies," said Karen See, founder and president. "The key to Abovo's success has been our integrated marketing services. From developing and executing an advertising campaign to creating the sales materials to generating interest from the press, our tactics are coordinated as part of a master strategy to quickly and effectively launch high-tech and e-commerce companies." Abovo Marketing Group is an outsourced marketing firm for aggressive technology and e-commerce companies, providing strategic counsel and tactical implementation for companies seeking optimum market value. For more information, contact Abovo Marketing at (404) 459-9300 or visit www.abovomarketing.com. |
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