Abovo Marketing Group Wins ValuBond Public Relations Business.Business Editors ATLANTA--(BUSINESS WIRE)--June 20, 2000 ValuBond launches fully-integrated branding campaign Abovo Marketing Group(SM), an integrated eMarketing firm for aggressive business-to-business technology companies, today announced its newest public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most account, ValuBond (www.valubond.com), the emerging leader in online fixed income distribution, trading and information services See Information Systems. for retail investors Retail Investor Individual investors who buy and sell securities for their personal account, and not for another company or organization. Notes: Retail investors buy in much smaller quantities than larger institutional investors. . Just a week after hiring Michael Neumeier as vice president of its public relations practice, Abovo Marketing Group will now be handling ValuBond's day-to-day media relations in addition to its marketing initiatives and Web presence. Abovo Marketing Group has serviced ValuBond with marketing and interactive services. Because of Abovo's quality work, aggressive public relations team and the numerous benefits of an integrated branding campaign, Abovo Marketing Group was named the public relations agency of record, bringing to the firm a six-figure public relations budget. Through its wholly-owned subsidiary ValuBond Securities, ValuBond will offer the first comprehensive Web-based, fixed-income securities Fixed-income securities Investments that have specific interest rates, such as bonds. exchange, built on three key components: an impartial secondary marketplace, direct retail distribution of new issues and personalized data delivery options. ValuBond enables investment companies to offer their customers online access to new bond issues, bond trading, automated portfolio management services, and a variety of information and analytical resources. Recently the company announced a strategic alliance with Charles Schwab Charles Schwab can refer to:
"Our company was more than impressed with the professionalism at Abovo Marketing Group and their dedicated quality of service," said Lisa Edwards, ValuBond's president. "Because of the outstanding results from its marketing division and true commitment to delivering results from the public relations team, we know we can rely on Abovo Marketing Group as our total integrated marketing partner. For us and probably for many start-up companies, an integrated branding campaign makes the most sense. We want our message to be consistent." "Because ValuBond is poised to eliminate the many inefficiencies in the fixed-income industry - from the trading process to costly transactions - we are excited about them choosing to partner with us," said Michael Neumeier. "ValuBond, like our rapidly expanding family of ecommerce and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business clients, is a leader in providing comprehensive services to its customers. We're excited about working with an organization backed by an experienced management team and providing solution-oriented products and services. We're lifting the lid on the investment industry's best kept secret by taking a creative approach to promoting ValuBond." About Abovo Marketing Group Founded in 1997, Abovo Marketing Group (www.abovomarketing.com) is an Atlanta-based, integrated eMarketing firm for aggressive e-business and technology-driven companies. Abovo provides strategic counsel and tactical implementation for business-to-business companies seeking optimum market value through integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. including strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. , interactive services, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , and advertising. Abovo Marketing Group's client roster includes companies such as Air2Web, foodbuy.com, hsupply.com, ISS ISS See Institutional Shareholder Services (ISS). , Healtheon/WebMD, and XcelleNet. The Atlanta Business Chronicle recently recognized Abovo as the seventh fastest-growing, privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. in Atlanta at the 2000 Pacesetters Awards. About ValuBond ValuBond (www.valubond.com) is revolutionizing the bond industry by providing the first platform for secondary market trading, new issues distribution, and full information services that is designed for the retail bond investor through its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. ValuBond Securities (member NASD/SIPC/MSRB). The company offers a neutral, anonymous marketplace where individual investors and institutions can buy and sell. Through e-broker partners, ValuBond empowers the individual investor by providing tools such as portfolio analysis, calculators and tutorials. ValuBond inventory partners include leading broker dealers, insurance companies, bankers and other institutions. ValuBond plans to commence operations next quarter. |
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