Abovo Marketing Group Wins Seven IABC Flame Awards for Marketing Communications and Public Relations.Business Editors ATLANTA--(BUSINESS WIRE)--Nov. 1, 2000 International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. Recognizes Atlanta's Largest, Independent Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Firm for its Client Work The International Association of Business Communicators (IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community ) recently awarded Abovo Marketing Group(SM), an integrated marketing firm for aggressive business-to-business technology companies, with seven Flame awards for superior client public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing, and writing. Atlanta-based Abovo received two Golden Flames, one Silver Flame In the Eberron campaign setting for the Dungeons & Dragons role-playing game, the Silver Flame is a disembodied lawful good force associated with a former mortal woman and paladin of Dol Arrah named Tira Miron, who merged with a silvery pillar of fire and a couatl and four Bronze Flame awards for work it developed for clients scheduling.com, Phyve, foodbuy.com, Global Mecca, and Modern Physician. The IABC/Atlanta awards ceremony celebrated the writing, design and marketing and public relations campaigns of Atlanta's finest communications professionals at Maggiano's Little Italy
Little Italy is a general name for an ethnic enclave populated primarily by Italians or people of Italian ancestry, usually in an urban neighborhood. on Oct. 24. IABC is an international network of professionals committed to improving organizational effectiveness through strategic communication that is integrated and interactive. With more than 100 chapters and a growing electronic community, IABC serves more than 13,000 members from nearly 60 countries and 10,000 organizations, including many of the leading global Fortune 500 corporations. "We couldn't be more pleased to be one of the few Atlanta firms receiving so many Flame awards, especially with the heavy talent here," said Karen See, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Abovo Marketing Group. "This year's IABC recognition is just another highlight of the top-shelf work we develop for our clients. When our clients succeed, so do we." Abovo received awards for the following campaigns: Golden Flame
-- Modern Physician Magic 8-ball Direct Mail - design and writing
-- foodbuy.com Integrated Campaign - writing
Silver Flame
-- foodbuy.com Ad Campaign - design and writing
Bronze Flame
-- Phyve Public Relations - bylined article for a health trade
magazine
-- scheduling.com Corporate Brochure - design
-- Global Mecca Media Relations - public relations
-- foodbuy.com Ad Campaign - writing
About Abovo Marketing Group Founded in 1997, Abovo Marketing Group(SM)(www.abovomarketing.com) is an Atlanta-based, integrated marketing firm for aggressive business-to-business technology companies. Abovo provides strategic counsel and tactical implementation for business-to-business companies seeking optimum market value through integrated services, including strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. , interactive services, marketing communications and advertising. In addition to clients winning the IABC awards, Abovo Marketing Group's client roster includes companies such as Air2Web, FacilityPro.com, hsupply.com, Internet Security Systems, ValuBond, WebMD and XcelleNet. |
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