Abovo Marketing Group Names Beth Pelfrey Vice President of Marketing Services.Business Editors ATLANTA--(BUSINESS WIRE)--Aug. 23, 2000 Former director of global technology services for Lanier Worldwide brings strategic vision and technical background to Abovo Abovo Marketing Group(SM), an integrated marketing firm for aggressive business-to-business technology companies, today announced the appointment of Beth Pelfrey to vice president of marketing services. With more than 240 percent growth in business revenue in 1999, Abovo continues to hire exceptional talent to meet client demand for marketing, interactive marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services. Pelfrey, who has 15 years of experience in marketing and technology, will develop strategic marketing and communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. for Abovo's high technology clients. She is responsible for managing client relationships and leading a team that executes strategic brand development and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales plans for its clients. "With the technology landscape continually reinventing itself, there's a high risk of becoming just a commodity," said Pelfrey. "My job is to prevent that from happening by finding and focusing on the aspects of my clients' products or services that set them apart from the competition." Before joining Abovo, Pelfrey served as director of global technology services at Lanier Worldwide, a Fortune 500 company with over $1 billion in annual sales. There she defined and drove key technology services initiatives and offerings, developed marketing plans, and heightened awareness through internal and external communications. "Beth brings a wealth of marketing and technology experience to our teams and our clients," said Abovo Marketing Group president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Karen See. "She has one of the most diverse backgrounds we've seen ... managing information solutions consulting teams and bringing products to market. We are thrilled to include her tremendous talent as part of our Abovo leadership." Pelfrey's team oversees high-technology clients, including: eLabor.com, Synchordia Networks, CES International, Revenue Technologies, foodbuy.com, and XcelleNet. About Abovo Marketing Group(SM) Founded in 1997, Abovo Marketing Group(SM) (www.abovomarketing.com) is an Atlanta-based, integrated e-marketing firm for aggressive e-business and technology-driven companies. Abovo provides strategic counsel and tactical implementation for business-to-business companies seeking optimum market value through integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. including strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. , interactive services, marketing communications, and advertising. Abovo Marketing Group's client roster includes companies such as Air2Web, foodbuy.com, hsupply.com, ISS ISS See Institutional Shareholder Services (ISS). , ValuBond, WebMD, and XcelleNet. The Atlanta Business Chronicle recently recognized Abovo as the seventh fastest-growing privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. in Atlanta at the 2000 Pacesetters Pacesetters is a project created by Facility Architects, a London-based design firm. Its aim is to harness the vibrations generated by activities within a city and generate electricity for lighting purposes. History The concept itself is not new. Awards. |
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