Abovo Marketing Group Hires Vice President of Strategic Relationships and Public Relations Director.Business Editors ATLANTA--(BUSINESS WIRE)--Nov. 8, 2000 High-Tech Executives Join Abovo's Team Abovo Marketing Group(SM), an integrated marketing firm for aggressive business-to-business technology companies, today announced Rick Toller as vice president of strategic relationships and Beth Ubele as public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most director. As vice president of strategic relationships for Abovo, Toller manages Abovo's own marketing-generating and qualifying new business, branding Abovo in the market, and forming relationships between Abovo, clients and strategic partners. As public relations director, Ubele manages one of Abovo's public relations teams, directing development of strategy, messaging, media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. , and client counsel. "These two new additions strengthen the momentum and strategic direction for our clients and our company," said Karen See, Abovo Marketing Group president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We are excited to have them on our team. Their industry experience will help us continue top-notch services for our clients." Toller previously served as vice president of marketing and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. for Neusoft Technologies. At Nuesoft, a company that provides practice management solutions to physicians and university health centers, he oversaw all marketing activities, maintained partnerships, and coordinated funding efforts. Prior to Neusoft, Toller was director of consumer brands and corporate services for Duffey Communications where he was responsible for strategic planning and worldwide brand-building for clients which included start-ups, established B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business technology companies and large, consumer-oriented corporations. Ubele joins Abovo from Navision Software U.S., where she served as director of marketing communications. During her eight years with Navision, Ubele directed all North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. marketing programs, corporate communications, branding campaigns, media relations, tradeshow efforts and agency relations. She helped the start-up software company go from zero to among the top five in mid-market ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. players. About Abovo Marketing Group Founded in 1997, Abovo Marketing Group(SM) (www.abovomarketing.com) is an Atlanta-based, integrated marketing firm for aggressive business-to-business technology companies. Abovo provides strategic counsel and tactical implementation for business-to-business companies seeking optimum market value through integrated services, including strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. , interactive services, marketing communications and advertising. Abovo Marketing Group's client roster includes companies such as Air2Web, FacilityPro.com, hsupply.com, Internet Security Systems, ValuBond, WebMD and XcelleNet. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion