Abovo Marketing Group Announces Branding Division for Early-Stage Start-Ups: the Abovo Launchpoint.Business Editors ATLANTA--(BUSINESS WIRE)--May 16, 2000 Integrated firm offers tailored public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , interactive services, and marketing for the cash-conscious during critical business stages through the Abovo Launchpoint Early-stage start-ups with small pockets but big dreams can now afford to develop the identity and consistent branding needed to get them to their next level of funding. Abovo Marketing Group, an integrated e-business marketing firm specializing in launching and re-launching business-to-business Internet and high-tech companies, today announced a new entryway into the world of branding in a price-range that start-ups with low-level funding can afford. Abovo Launchpoint(TM) offers start-ups a miniaturized version of Abovo Marketing Group's acclaimed suite of services including integrated Web site development, public relations, strategic marketing and advertising to ensure that companies with potential get the uniform messaging, look and feel they need. Recognizing that companies move at different speeds, the Abovo Launchpoint(TM) offers three to nine-month engagements, after which clientele may choose to graduate to the main-line firm, Abovo Marketing Group, for fully-implemented programs. "We understand that many start-ups have a great deal of potential but aren't financially or infrastructurally ready for `going to market,' " said Karen See, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of Abovo Marketing Group. "Through Abovo Launchpoint(TM), we provide early-stage companies with the branding consistency they need across all of their business, press and Web content in the early stages of their business, to position them for the funding they need to take the next step." "Not only do we have top-notch expertise in the business-to-business Internet marketplace See vertical portal and Web hub. ," See said, "but we understand the sensitivities inherent at the early business stages and truly believe in working with clients from the beginning." Abovo Launchpoint(TM) is making a commitment to the success of its clients by investing in its start-ups through a conservative rate structure and by taking warrants in these clients' future businesses. The firm's first client for the program is Loyalistics.com, an Atlanta-based organization dedicated to revolutionizing the way companies build and maintain customer loyalty. Abovo Launchpoint(TM) is designing the company's Web site, business materials and media relations. "This offering was perfect for our needs," said Gregory Buchholz, CEO of Loyalistics.com. "Nowhere else could we find a program to give us branding across all mediums and allow us to tailor our program according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the varied selections. Abovo Launchpoint(TM) works within our time constraints In law, time constraints are placed on certain actions and filings in the interest of speedy justice, and additionally to prevent the evasion of the ends of justice by waiting until a matter is moot. and even more importantly, within our financial considerations." Some of the tactics Abovo Launchpoint (TM) offers to start-ups include a messaging and tactical plan, logo, business materials, starting press kit, Web site, sales collateral, tradeshow visibility, starting booth, PowerPoint presentation, analyst tours and media relations. Because of the firm's financial investment in these companies, a stringent review process will be required in order for a company to be selected. Abovo Launchpoint(TM) is led by Executive Vice President Nancy Joyce, who has more than 15 years of corporate marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales experience in the high-tech, healthcare, supply chain/logistics, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and government sectors, and has helped establish Abovo Marketing Group as the seventh fastest-growing privately-held company in Atlanta today. Joyce originally recognized the need for a division tailored to the specific needs of early-stage start-ups. "We are excited that we can offer this to the specific tier of start-up that needs public relations, marketing and interactive resources Interactive Resources is a Richmond, California, United States-based architectural firm headed by president and city councilmember Tom Butt. The company has performed large projects and studies mainly for the government, both local and statewide. such as a Web site, but can't afford a high cost," said Joyce. "The Abovo Launchpoint(TM) will work step-by-step with the client to prepare them for the next level, which ideally includes additional funding." Joyce is joined in her efforts on the Abovo Launchpoint(TM) by Marketing and PR Manager Emily Swiatek, formerly an account manager at Alexander Ogilvy Alexander Charles Ogilvy (born 12 November, 1996) is a distant relative of the British Royal Family and is 35th in the line of succession to the British Throne. He is also related to the royal families of Greece and Denmark through his great grandmother Princess Marina, Duchess of Public Relations Worldwide, a high-tech public relations firm. About Abovo Marketing Group Founded in 1997, Abovo Marketing Group is an Atlanta-based, integrated eMarketing firm for aggressive e-business and technology-driven companies. Abovo provides strategic counsel and tactical implementation for business-to-business companies seeking optimum market value through services including strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. , interactive services, integrated marketing, and advertising. The firm's client roster includes companies such as WebMD, Valubond.com, scheduling.com, Internet Security ''This article or section is being rewritten at Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software. Solutions (ISS ISS See Institutional Shareholder Services (ISS). ), Xcellenet, facilitypro.com, hsupply.com, and foodbuy.com. The firm has come a long way in a short period of time, just like the clients it brings to market. Abovo started in 1997 with two employees, two clients and a basement office. To date, Abovo has grown to 65 employees and ended 1999 with $6.5 million in business revenue. The Atlanta Business Chronicle recently recognized Abovo as the seventh fastest-growing, privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. in Atlanta at the 2000 Pacesetters Pacesetters is a project created by Facility Architects, a London-based design firm. Its aim is to harness the vibrations generated by activities within a city and generate electricity for lighting purposes. History The concept itself is not new. Awards. And, Competitive Edge magazine has just highlighted CEO Karen See in its latest May - June issue. For more information, contact Abovo Marketing Group at (770) 394-9200 or visit www.abovomarketing.com. |
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