Abovo Launches Three e-Healthcare Companies at HIMSS.Business Editors HIMSS HIMSS Healthcare Information and Management Systems Society 2000 DALLAS--(BUSINESS WIRE)--April 10, 2000 Abovo Marketing Group, an Atlanta-based integrated marketing firm that specializes in the branding of business-to-business Internet companies, today announced the launch of three e-healthcare companies at the industry's leading information technology tradeshow--the Healthcare Information and Management Systems Society Founded in 1961, the Healthcare Information and Management Systems Society (HIMSS) is a healthcare industry membership organization exclusively focused on providing leadership for the optimal use of medical informatics technology and management systems. Annual Conference and Exhibition (HIMSS 2000). Before HIMSS, Abovo provided strategic marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , web development and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services to each of the companies - e-Medx, Phyve and Scheduling.com - and tactical implementation on-site during the trade show. Abovo Clients at HIMSS: Phyve, formerly Digital Medical Systems, debuted their new corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. campaign created by Abovo. The company is a leading provider of e-health infrastructure solutions that enable the secure storage and exchange of information within the healthcare industry. Phyve bridges the divide between healthcare and the Internet by unifying disparate groups, protecting patient confidentiality patient confidentiality Medical practice A Pt's right to privacy and freedom from public dissemination of information that the Pt regards as being of a personal nature. See HIPAA, Medical privacy. and leveraging the Internet for maximum performance. Phyve is based in Nashville, Tenn., and is available on the Web at www.phyve.com. e-MEDx unveiled three new innovative products - e-SelfCare for Diabetes, e-PHA (Predictive Health Assessment) and e-Consult - that will save payors, providers and suppliers time and money by streamlining the preventive healthcare process. The new products add to the company's extensive suite of Internet-based software applications and sophisticated Web-based care management solutions. Along with their new products, e-Medx debuted a new corporate branding campaign created by Abovo. e-MEDx is based in Bethesda, Md., and is available on the Web at www.e-medx.com. Scheduling.com, an application service provider (ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). ), made their HIMSS debut with a new enterprise-class access management solution that enables healthcare providers and clinics to more efficiently schedule patients and resources via the Web. Scheduling.com is the first and only ASP on the market that provides patient registration and scheduling services for the healthcare enterprise, including hospitals, clinics, providers, payors and consumers - all in real-time. Headquartered in Los Gatos Los Gatos (lôs gä`tōs, lŏs, găt`əs), city (1990 pop. 27,357), Santa Clara co., W Calif.; inc. 1887. It is an affluent residential community and health resort. , Calif., scheduling.com is available on the Web at www.scheduling.com. Abovo provided Scheduling.com branding campaign. Abovo Marketing Group (www.abovomarketing.com) is an Atlanta-based outsourced marketing firm for aggressive e-business and technology-driven companies, providing strategic counsel and tactical implementation for companies seeking optimum market value. For more information, contact Abovo Marketing Group at (770) 394-9200 or visit www.abovomarketing.com. |
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