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Above All Software Leverages sforce to Allow Customers to Integrate Salesforce.com with Existing Applications.


Business Editors/High-Tech Writers

MENLO PARK Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Calif.--(BUSINESS WIRE)--June 24, 2003

Partnership Offers Rapid, Low-Cost Integration Option with

No Programming Effort

Above All Software today announced a partnership with salesforce.com, the world leader in delivering software-as-service, to enable customers to integrate salesforce.com with existing in-house applications. As part of the partnership, Above All Software enhanced its products to take advantage of sforce, salesforce.com's new client/service application system. The partnership is designed to enable customers to maximize their investment in salesforce.com through rapid, low cost integration, allowing users to spend less time navigating multiple systems and more time selling.

Above All Software CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Roger Sippl will join salesforce.com CEO Marc Benioff Marc Benioff (b. 1964) is Chairman & CEO of Salesforce.com, a leading CRM company he founded in March 1999. Born Marc Russell Benioff on September 25, 1964 in San Francisco, California USA.  in a Web seminar on June 25th to discuss the sforce initiative and its benefits for organizations. Information on the Web seminar can be found online at http://www.internetworld.com/webseminar/exclusive.

Above All Software's extended product enhances the salesforce.com Web service interfaces by translating standard programming interfaces into higher-level business objects. The extension makes it easy for users with limited technical expertise to combine salesforce.com together with other information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
. Above All Software worked closely with salesforce.com when architecting the extension so that it recognizes customizations that customers perform on their salesforce.com implementation, an important feature as sforce begins to offer extensive customization options for salesforce.com customers.

"More and more companies see Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  as a way to provide their employees unprecedented access to corporate information and we welcome salesforce.com's commitment to interoperability," said Roger Sippl, founder and CEO of Above All Software. "We believe less costly and more quickly developed solutions are possible when they require less specialized technical skills to assemble and are based on existing proven software assets like salesforce.com."

"We are committed to providing our customers with the ability for their entire organization to benefit from the valuable information stored in salesforce.com," said Roger Goulart, vice president of business development and strategic alliances at salesforce.com. "Above All Software makes it easier for customers to maximize the value of salesforce.com with tools that do not require big investments by IT, which appeals to the 6,700 companies and 93,000 active users who make up our customer base."

Above All Software provides all the tools required to assemble, deploy and run end-user composite applications In computing, the term composite application expresses a perspective of software engineering that defines an application built by combining multiple services. People often compare composite applications to mashups. . Composite applications are new applications comprised of functions from two or more applications. Above All Software offers a breakthrough product designed from the beginning to work natively with application logic exposed as Web services. With no programming and no changes to existing systems, users can assemble solutions that combine critical business functions like sales, finance and manufacturing. Salesforce.com users benefit because solutions can pull in related data from other in-house systems, while users of those other systems can access and link in strategic information from salesforce.com. Regardless of where the existing applications reside, employees can now easily interact, in real-time, with all the information required to provide superior customer service or close the deal.

About Above All Software

Above All Software is pioneering point-and-click software that enables the rapid assembly of composite applications that are based on existing information resources such as salesforce.com, enterprise applications, legacy systems and database procedures. With no programming and no changes to existing systems, both business and technical users can assemble solutions that integrate critical business functions like sales, finance and manufacturing. Above All Software was founded by Roger Sippl who also founded Informix and Visigenic Software and co-founded The Vantive Corporation. Above All Software is based in Menlo Park, California Menlo Park is a city in San Mateo County, California in the United States of America. It is located at latitude 37°29' North, longitude 122°9' East. Menlo Park had 30,785 inhabitants as of the 2000 U.S. Census.  and backed by a leading group of investors that include JPMorgan Partners, Granite Ventures Granite Ventures is a private venture capital firm with offices in San Francisco California. It has backed such companies as Tumbleweed Communications, Plumtree Software, Sendmail, and Westbridge Technology. , Adobe and Sippl Macdonald Ventures. More information about Above All Software's AppBrowser is available online at www.aboveallsoftware.com.

About salesforce.com

Salesforce.com is the world's leader in delivering software-as-service. It offers the award-winning salesforce.com family of on-demand solutions for integrated sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. It has also introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce allows business application developers to use the tools that developers already love, combined with Web services provided by sforce, to rapidly build and deploy applications at a substantially lower cost than ever before. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Red Herring Red Herring

A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company.

Notes:
 100, Upside Upside

The potential dollar amount by which the market or a stock could rise.

Notes:
This is basically an educated guess on how high a stock could go in the near future.
See also: Bull, Downside
 Hot 100, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMCLabs, Top 10 CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  Implementation from Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2.  and InfoWorld's 2001 CRM Technology of the Year. The company has over 6,700 customers in 110 countries running its services in 10 languages. Founded in 1999, salesforce.com is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices in Europe and Asia.
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Publication:Business Wire
Date:Jun 24, 2003
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