About.com Names Senior Marketing and Editorial Appointments.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- About.com, one of the 15 most visited Web sites in the U.S., announced that Peter Weingard has joined About.com as vice president, marketing and Susan Hahn as director, community. "Both Peter and Susan bring extensive experience and credentials to About.com that will enable us to better capitalize on our brand by leveraging relationships with existing users and advertisers while developing strategies to target new ones," said Scott Meyer, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , About.com. At About.com, Peter Weingard provides the company's executive team with guidance in marketing strategy and leads brand-building communication initiatives directed at consumers, advertising sales customers, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most targets and internal audiences. Prior to joining About.com, Mr. Weingard was director of digital marketing solutions for The New York Times. There, he built and managed a multimedia marketing team that, among other projects, created 'Times On Air'[TM], an original and exclusive in-flight video magazine presented by the JetBlue Card from American Express. He has also held positions at Clear Channel Entertainment, where he was vice president of database marketing, and Iron Street Labs. He has a B.A. in communications from Pace University and an M.A. in marketing from New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the . As director of community at About.com, Susan Hahn is responsible for building user engagement and community across About.com's more than 600 GuideSites. She brings with her almost twenty years of media industry experience. Most recently, Ms. Hahn was vice president, community & customer support for iVillage. There, she was oversaw community management and programming, and new community product launches, including iVillage's photo galleries and social network. Ms. Hahn has a B.A. in psychology from UC Davis and an M.A. in sociology from UC Berkeley. About About.com Founded in 1996, About.com is one of the Web's leading producers of original content. The site's expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives. In March 2005, About.com was acquired by The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ), a leading media company with 2006 revenues of $3.3 billion, which includes The New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. , The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release can be downloaded from www.nytco.com |
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