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About.com's Health Channel Obtains HON Foundation's Code of Conduct Certification; Receipt Reinforces Site's Commitment to Consumer Health Offering.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- About.com today announced that About Health (health.about.com) has received Health On the Net Foundation's Code of Conduct certification (HONcode(C)). Health On the Net (HON) is a not-for-profit medical information portal and its seal of approval, featured on each relevant Web page, identifies About.com as an internationally reliable source of health information.

Certification by HON denotes that the accredited accredited

recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria.


accredited herds
cattle herds which have achieved a low level of reactors to, e.g.
 Web site provides sound, authoritative information; data confidentiality and privacy; proper attribution of sources; and transparency, such as a clear delineation of advertising and editorial content.

The HONcode(C) certification comes as About.com continues to expand its rapidly growing health content offering. For the past seven months, About Health has consistently ranked second in the online Health and Fitness category for content sites, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen NetRatings. About Health provides original content on a range of diseases and conditions, from asthma to weight management, through a network of qualified medical professionals and other health experts.

"With the HONcode(C) certification, visitors to About Health can benefit from the same timely, up-to-date, and authoritative information as in the past, but now with the recognition that it meets international standards for timeliness, credibility, and trustworthiness," said Marjorie L. Martin, general manager, About Health.

About.com features thousands of topics and is the largest publisher of original content on the Web--more than 1.4 million pieces of content across 57,000 topics covered by more than 530 experts or "Guides" who share their passions, actionable information and advice. One of 22 robust content channels, About Health offers a friendly, pragmatic "voice of reason" on a vast array of health topics, and its health Guides consist of physicians, medical professionals, patient advocates and authors.

About About.com

Founded in 1996, About.com is the leading online source for original consumer information and advice and was acquired in March 2005 by The New York Times Company (NYSE NYSE

See: New York Stock Exchange
: NYT NYT New York Times
NYT National Youth Theatre (UK)
NYT New York Transit (New York, USA)
NYT New York Tribune
), a leading media company with 2005 revenues of $3.4 billion. The New York Times Company includes The New York Times, the New York Times, The

Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers.
 International Herald Tribune International Herald Tribune

Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe.
, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About HON

Health Information You Can TRUST

The Health On the Net Foundation Health On the Net Foundation (HON) is a not-for-profit organization founded in 1995 and based in Switzerland. The stated mission of the foundation is to help both laypersons and medical practitioners find useful and reliable medical and health information online.  (HON: http://www.healthonnet.org/) promotes and guides the deployment of useful and reliable online health information, and its appropriate and efficient use. Created in 1995, HON is a non-profit, non-governmental organization, accredited to the Economic and Social Council of the United Nations. For ten years, HON has focused on the essential question of the provision of health information to citizens, information that respects ethical standards. To cope with the unprecedented volume of healthcare information available on the Net, the HONcode of conduct offers a multi-stakeholder consensus on standards to protect citizens from misleading health information.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:About.com's Health Channel Obtains HON Foundation's Code of Conduct Certification; Receipt Reinforces Site's Commitment to Consumer Health Offering.
Publication:Business Wire
Geographic Code:1USA
Date:Aug 2, 2006
Words:500
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