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About this special issue of reason.


AS EXPLAINED BY Editor-in-Chief Nick Gillespie Nick Gillespie has been the editor-in-chief of Reason magazine since 2000. He has written articles or been a commentator for many media outlets. Gillespie is known for frequently appearing in his trademark leather jacket. He has two sons, Jack and Neal.[1].  on page 2, this is no ordinary issue of reason (see "Kiss Privacy Goodbye--and Good Riddance, Too"). It represents an unprecedented experiment in hyper-individualizing a commercial print publication. The overwhelming majority of subscribers has received a magazine in which the photo on the front cover, the information in the editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
, and the advertisements on the back covers have been customized to individual readers. Out of a total print run of about 60,000, we've produced more than 40,000 unique editions of this issue to underscore some of the benefits of living in what our cover story calls a "Database Nation" (see page 26).

If you are reading a non-personalized version of the magazine, you likely picked up this issue at a newsstand or at an airport. (If you are a subscriber and you received a generic copy of the magazine, that's either because of data unavailability or other production problems that we weren't able to correct in time for the issue's print run.)

Aerial images were obtained from AirPhotoUSA (airphotousa.com). You can also visit terraserverusa.com to access free U.S. Geological Survey The term geological survey can be used to describe both the conduct of a survey for geological purposes and an institution holding geological information.

A geological survey
 satellite images for any address in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The demographic data on page 2 come from the U.S. Census Bureau Noun 1. Census Bureau - the bureau of the Commerce Department responsible for taking the census; provides demographic information and analyses about the population of the United States
Bureau of the Census
 (factfinder.census.gov), and the street map on that page is from Microsoft's MapPoint.

Our effort to process and collect data, print the covers, and assemble the issues has been a first-of-its-kind endeavor. In some cases, there may be problems with the output. For instance, the quality of the aerial photos depends heavily on where you live. More important, the photos and demographic data may be mismatched for your address. We regret any inaccuracies even as they underscore one of the pitfalls of living in a database nation: The information in circulation is not always right. Please send error reports to me at the e-mail address below.

reason would like to thank the Institute for Justice and the Marijuana Policy Project The Marijuana Policy Project, or MPP, is an organization in the United States whose stated aim is to minimize the harm associated with cannabis [1]. MPP advocates taxing and regulating the possession and sale of cannabis, arguing that a regulated industry would  for their sponsorship and vision in demonstrating the possibilities of variable printing technology for advertisers.

We would also like to extend thanks to the people and organizations whose long hours and hard work have made this project possible, especially Justin Garten, Calvin Lee, and Grace Fermier of Entremedia in San Bernardino, California San Bernardino is the county seat of San Bernardino County, California, United States. San Bernardino's estimated population, as of 2006, is 205,010.[1] As of 2006, it was the 18th largest city in California, and the 100ed largest city in the United States. ; Denis williams and Ivan Verheye of Xeikon America; Harvey Levenson of Cal Poly San Luis Obispo San Luis Obispo (săn l`ĭs ōbĭs`pō), city (1990 pop. 41,958), seat of San Luis Obispo co., S Calif., near San Luis Obispo Bay; inc. 1856.  and University Graphic Systems; JR Robertson and David Lorenzini of AirPhotoUSA; and Greg Jackson and Matt Saddler of Democrat Printing & Lithographing in Little Rock, Arkansas Little Rock, Arkansas

required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557]

See : Bigotry
.

Rodger Cosgrove, the head of Entremedia, deserves special thanks. Not only did Rodger introduce us to the variable printing technology, he helped to conceive the cover idea and organized the team that made it a reality.

Mike Alissi (malissi@reason.com) is the publisher of reason.
COPYRIGHT 2004 Reason Foundation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Alissi, Mike
Publication:Reason
Article Type:Editorial
Date:Jun 1, 2004
Words:474
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