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They built empires on blood, sweat, and dreams. They spawned a different breed of entrepreneur--part bootstrap See boot.

(operating system, compiler) bootstrap - To load and initialise the operating system on a computer. Normally abbreviated to "boot". From the curious expression "to pull oneself up by one's bootstraps", one of the legendary feats of Baron von Munchhausen.
, part innovator, part deal maker. They became leaders of an entrepreneurial revolution, developing an array of groundbreaking products and services while, at the same time, creating access, wealth, and power for a people.

They are known as the BE 100s, the nation's largest black-owned businesses.

For 30 years BLACK ENTERPRISE has chronicled the exploits and achievements of the African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race.  titans who run these companies. The BE 100s CEOs have made significant contributions to mainstream America, changing the business paradigm, adding much needed diversity to the nation's entrepreneurial class, and creating lasting brands. Where would this country be without Ebony magazine, the Motown sound The Motown Sound is a style of soul music with distinctive characteristics, including the use of tambourine along with drums, bass instrumentation, a distinctive melodic and chord structure, and a "call and response" singing style originating in gospel music. , the Essence woman, Black Entertainment Television, Park Sausages, Ariel Mutual Funds, and hip-hop courtesy of Def Jam? That's not to mention the legions of business owners who have hawked Big Macs, Whoppers
For the hamburger at Burger King, see Whopper. For the porn actress, see Wendy Whoppers. For other meanings, see Whopper (disambiguation).


Whoppers are chocolate-coated malted milk balls produced by The Hershey Company.
, Kentucky Fried Chicken Fried chicken is chicken which is dipped in a breading mixture and then deep fried, pan fried or pressure fried. The breading seals in the juices but also absorbs the fat of the fryer, which is sometimes seen as unhealthy. , Pepsi-Cola, Steelcase furniture, and autos from the Big Three--General Motors, Ford, and DaimlerChrysler--as franchisees, distributors, and dealers.

Such contributions made by past and present BE 100s CEOs like John H. Johnson John Harold Johnson (January 19, 1918 – August 8, 2005) was the founder of the Johnson Publishing Company, an international media and cosmetics empire headquartered in Chicago, Illinois that includes Ebony, and Jet , Berry Gordy Berry Gordy, Jr. (b. November 28 1929, Detroit, Michigan) is an American record producer, and the founder of the Motown record label and its many subsidiaries. Biography
Early years
Berry Gordy, Jr.
, Bob Johnson Bob Johnson may refer to:
  • Bob Johnson (MLB outfielder) [Indian Bob Johnson] (1905–1982)
  • Bob Johnson (football), former American pro football center
  • Bob Johnson (ice hockey) ("Badger Bob" Johnson) (1931–1991), coach
, Russell Simmons, George and Joan Johnson, Reginald Lewis, and A.G. Gaston--the black business pioneer we named "Entrepreneur of the Century" a decade ago--are responsible for the development of the massive black consumer market, historic business deals, and some of the nation's largest cultural and commercial exports. Through three wars, four recessions, and seven presidential administrations, these bold entrepreneurs have changed American business. And, in many cases, they have been able to make remarkable strides using meager mea·ger also mea·gre  
adj.
1. Deficient in quantity, fullness, or extent; scanty.

2. Deficient in richness, fertility, or vigor; feeble: the meager soil of an eroded plain.

3.
 resources and fighting institutional racism.

Now the BE 100s operate in a new era that has changed dramatically within the last year. Sept. 11. War. Recession. Enron. These events have produced a more unpredictable and turbulent business environment. As a result, many of our companies--from industrial/service concerns to financial service firms--took severe blows to their customer base, payroll, and bottom line. But this generation of BE 100s CEOs, like their predecessors, refuse to fold. When CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  J. Donald Rice Jr. of New York-based Rice Financial Products saw his office, which was located in the north tower of the World Trade Center, decimated during the Sept. 11 attacks, he didn't crumble. He immediately made calls to employees, purchased new computer hardware, and had set up shop in his home by the next day. Despite the tragedy, the firm increased its business by 19.8% in 2001. "The BE 100s represent a class of entrepreneurs who will not be deterred by hardship and adversity," says Editor-in-Chief Alfred A. Edmond Jr., who has covered these companies for 15 years. "These times have forced them to become more innovative, more cost conscious and client focused. Besides their ability to build better mousetraps, many of these CEOs will drive the growth of their enterprises through the application of sheer will."

Tenacity has marked the upward surge of the BE 100s for three decades. Regardless of the era, that quality will always be a part of the legacy of the BE 100s, passed down from one generation of CEOs to the next.

--The Editors
COPYRIGHT 2002 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Black Enterprise
Date:Jun 1, 2002
Words:526
Previous Article:It's just the beginning. (Publisher's Page).(30th Annual Report on Black Business listings of Black Enterprise 100s, the largest black-owned...
Next Article:Brand Tavis! (Letters).



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