About the award.

AgriMarketing magazine's "Product of the Year" was developed to recognize the outstanding new technology, and the inventive marketing activities that support it, that has been introduced into the agricultural marketplace.

Past winners read like the ag industry's Hall of Fame. Their technology has made North American agriculture the most prolific and efficient producer of feed, food, fiber, and fuel.

Entries were submitted by companies offering products/services to agricultural producers and were judged by prominent, independent ag industry participants. Judging criteria are:

Benefit and value added to marketplace, 35%; Strategic marketing approach, including understanding of market needs, and sales, marketing, and communication activities, 25%; Market environment, including share of market, competition, growth in market share, 20%; Industry recognition--awards and honors received by the product/service, 10%; and Overall summary of the product/service's significance, 10%.

PAST WINNERS

2006: Syngenta's AVICTA Complete Pak

2005: Trimble's AgGPS EZ-Steer

2004: Deere's 60 Series combine

2003: Syngenta's Callisto herbicide

2000: the Internet and e-business

1999: Case IH's Magnum tractor

1998: NK Brand's Bt seed corn

1997: Roundup Ready trait in soybeans

by the AgriMarketing Editors