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About Coffaro Beer.


Business Editors

LAS VEGAS--(BUSINESS WIRE)--June 17, 2003

Coffaro Family Products (Pink Sheets: CFPR CFPR Collaborative Planning, Forecasting, and Replenishment (Voluntary Interindustry Commerce Standards Committee)
CFPR Consorzio del Formaggio Parmigiano Reggiano (Italian) 
), owner of the Coffaro Beer Co., is a licensed contract brewer of Coffaro "Italian Style" Beer.

Through a growing network of established distributors, the Coffaro Beer Co. is a supplier of approved alcoholic beverages

Main article: Alcoholic beverage
Fermented beverages
  • Beer
  • Ale
  • Barleywine
  • Bitter ale
 to retail establishments and restaurants and provides marketing and promotional support of those products to its customers and distributors.

The Coffaro Beer Co. produces premium products targeted to a combined marketplace that encompasses craft and regional beers and also draws strong ethnic identification. In addition, Coffaro provides malt beverages that feature consumer allegiance in a niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
, and at the same time, offers a premium beverage alternative for the most popular dining cuisine.

The Coffaro Beer Co. has positioned itself to gain popularity within one of the largest and most loyal ethnic groups and we have targeted our efforts in the state and region that boasts the highest concentration of both Italian-American consumers as well as Italian-themed eateries. Coffaro Beer is aggressively priced below corresponding products in both the import and craft categories.

Coffaro "Italian Style" Beer has received both critical and consumer acclaim as well as a significant amount of media attention since the product was launched in May 2001. The company has also received the support and endorsement of respected independent and chain store retailers and is developing meaningful relationships with a growing distributor network, their account representatives and with each merchant and their sales and service staffs.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: The statements, other than the statements of historical facts, contained in this release which are not historical facts may be deemed to contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations Cash flow from operations

A firm's net cash inflow resulting directly from its regular operations (disregarding extraordinary items such as the sale of fixed assets or transaction costs associated with issuing securities), calculated as the sum of net income plus noncash expenses
 and the ability of the company to manage its operations.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 17, 2003
Words:344
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