About, Inc and AmericanGreetings.com Partner To Provide Private Label Greetings for Hundreds of Sites.Business Editors CLEVELAND--(BUSINESS WIRE)--August 1, 2000 AmericanGreetings.com and About, Inc. (Nasdaq:BOUT) today announced a strategic partnership that will provide visitors to About - the 7th largest site on the Internet - with access to free electronic greetings created by AmericanGreetings.com. AmericanGreetings.com will build, host and maintain private label greeting sites that will offer About visitors access to the largest collection of greetings and creative content on the Web. The sites will go live on the Internet in the third quarter of this year. "We are confident that the relationship with About will prove successful, as well as supply additional proof that our business-to-business strategy is a value-added and profit-boosting concept," said AmericanGreetings.com CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Josef Mandelbaum. "This agreement marks another example of our ability to provide electronic greetings and other features to non-competitive web sites." "By providing our visitors with free and seamless access to electronic greetings from AmericanGreetings.com, we are further solidifying our position as a comprehensive environment for topical information and services on the Web," said Bill Day President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of About. Under the partnership agreement, each of About's over 700 guide sites will have an exclusive greetings area powered by AmericanGreetings.com. About visitors will have free access to many thousands of unique and specialized on-line greetings. Recipients will obtain their on-line greetings on a site that has About's appearance and URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . AmericanGreetings.com has nearly eight million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. at home and three million unique visitors at work, and is consistently ranked as one of the top 20 Web sites (Nielsen/NetRatings June 2000). About is visited by one in five on-line users each month, making it one of the most popular destinations on the Web. About AmericanGreetings.com AmericanGreetings.com is the fastest growing and second largest provider of electronic greetings. Through exclusive partnerships with America Online See AOL. , Yahoo! and Lycos, AmericanGreetings.com (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. keyword: AG) reaches 81 percent of all Web users. In addition, it is the only on-line greetings site offering interactive games and comix com·ix pl.n. Comic books and comic strips, especially of the underground press: "the countercultural . . . comix of the sixties and early seventies, with their explicit criticism of American society" as well as free Web-based software for making customized paper greetings that are printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. at home. With more than 15,000 high-quality greetings, licensed characters, invitations, games and Hi-Brow Comix(TM), AmericanGreetings.com puts the fun and the feelings into communicating on-line. American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic is the world's largest publicly held creator, manufacturer and distributor of greeting cards See e-card. and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. The company markets greeting cards under the brand names American Greetings, Forget Me Not, Carlton Cards Carlton Cards Limited is the Canadian branch of American Greetings. Their lines of cards include Carlton, Gibson and Tender Thoughts. They also distribute the American Greetings line of cards in Canada. This is not to be confused with Carlton Cards Retail, Inc.. and Gibson Greetings. Business units include Balloon Zone, DateWorks calendars, Designers' Collection stationery, DesignWare party goods, GuildHouse candles, Learning Horizons educational products, Magnivision reading glasses, and Plus Mark seasonal gift wrap and boxed greetings. Headquartered in Cleveland, Ohio "Cleveland" redirects here. For the Cleveland metropolitan area, see . For other uses, see Cleveland (disambiguation). Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, the most populous county in the state. , American Greetings employs more than 21,000 associates around the world and drives more than $2 billion in annual sales. For more information on the company, visit http://www.americangreetings.com on the World Wide Web. About The Human Internet(TM) About is the leading network of comprehensive topic sites for users and marketers. The network includes more than 700 highly targeted environments, each overseen by a professional guide. Each topic site provides a complete customer experience including the Internet's best link directories, original content, community features and commerce opportunities. Media Metrix (June 2000) ranks About as one of the largest news, information and entertainment domains in the world and the 7th largest Web Property overall. More information on the company can be found on its Web site at http://www.about.com. This news release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties regarding About,Inc Investors are cautioned that such results or events predicted in these statements may differ materially from actual or future events or results. Factors that could cause actual events or results to differ from anticipated events or results include the company's limited operating history, history of losses and anticipation of continued losses, potential volatility of quarterly operating results, and other risks that are contained in About's reports and documents filed from time to time with the Securities and Exchange Commission. |
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