Abler Technology Enters 10/100 Switch Market; Abler Targets Desktop Switching Market with Branded Products and Offers Customizable ASIC To Support OEM Customers.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--March 3, 1998--Abler Technology Inc. today announced its entry into the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. 10/100 Mbps Ethernet switch A device that connects clients and servers to each other in an Ethernet network. See switched Ethernet. market with a new line of switching products designed around the company's innovative ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. switch architecture. By developing its own switching silicon, Abler can offer a line of Fast Ethernet An earlier name for 100Mbps Ethernet. See 100Base-T. (networking) Fast Ethernet - A version of Ethernet developed in the 1990s(?) which can carry 100 Mbps compared with standard Ethernet's 10 Mbps. It requires upgraded network cards and hubs. switches capable of delivering switched connections to desktop workstations at the same price per port as 10/100 Mbps hubs. The company will also market customizable silicon solutions to other Ethernet equipment makers who are seeking higher performance, more cost-effective components for their own switching products. Abler Technology was founded in 1996 to develop innovative desktop Ethernet and Fast Ethernet solutions. Abler established its research and development and manufacturing facilities in Hsinchu, Taiwan, using funds from venture capitalists in Taiwan, Japan, Germany, and the United Kingdom. At the close of 1997, the company established North American R&D and sales offices in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . This month, Abler began shipping the first in its line of Soho Advantage connectivity solutions designed specifically for small office/home office See SOHO. (SOHO) users, including adapters, hubs, and switches. Abler Technology plans to ship its first Abler-branded switch products later this quarter. The first two products to incorporate Abler's 10/100 switching ASIC will include a two-port conversion switch, designed to link legacy 10 Mbps Ethernet and Fast Ethernet segments, and a four-port 10/100 Mbps switch. "We have identified two areas where we can leverage our innovative 10/10 chip design - the desktop switching market and to support mid-range switch makers," said Dr. Shiweh Wang, Executive Vice President of Abler Technology. "We can immediately start marketing our own desktop switches to establish Abler as a low-price leader in the SOHO market. We also recognize there is a great opportunity in OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and sales, since Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. and Galileo are the only manufacturers currently offering switch silicon. Because we have versatile manufacturing, we can create our own Abler products for the desktop switch market while offering mid-range manufacturers a more cost-competitive, customizable ASIC alternative for their current 10/100 switched solutions. Through this dual-market strategy, Abler will be able to gain market share at the low end of the 10/100 switch market as well as among mid-range suppliers." The company is currently finalizing its first generation of 10/100 switching chips, which should be available for sampling by OEM customers in the second quarter. The first-generation ASIC will be a low-cost, high-performance 10/100 Ethernet switch controller with 10/100BASE-TX media interfaces. It will incorporate a store-and-forward internal switch architecture with full-and-half-duplex flow control, full-size packet buffering, and other features. Pricing will be established once the chips begin sampling. About Abler Technology Abler Technology was established in September 1996 in Hsinchu, Taiwan, by Dr. Shiweh Wang, one of the world's leading authorities on ATM and switching technologies. Abler is dedicated to developing innovative technology that delivers high-speed, cost-efficient connectivity to the desktop. Abler Technology markets its desktop connectivity hardware through a network of resellers and retailers throughout North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . The company also offers innovative ASIC technology to OEMs and ODMs who are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. less expensive, customizable, standards-compliant silicon solutions that they can incorporate into their own products. Abler Technology, Inc. maintains its North American headquarters at 2674 North First Street, Suite 207, San Jose, CA 95134; Phone (408) 423-3100; Fax: (408) 432-3101; e-mail; http://www.ablertech.com. CONTACT: Abler Technology Inc. Christy Calderon, 408/432-3105 christy@ablertech.com or Woolf Media Relations, Inc. Tom Woolf, 650/508-1554 tomw@woolfmedia.com |
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