Ableclick Delivers Real-Time Consumer Profiling to Online Advertisers.Business Editors/Hi-Tech Writers FALLS CHURCH Falls Church, independent city (1990 pop. 9,578), NE Va., a residential suburb of Washington, D.C.; inc. as a town 1875, as a city 1948. There is diverse light manufacturing, including telecommunications equipment. , Va.--(BUSINESS WIRE)--Dec. 19, 2000 Ableclick, Inc. (http://www.ableclick.com), an online advertising solutions provider that has combined the two models of targeted advertising and incentive marketing, announces the availability of real time consumer profiling through their unique ad management system. Designed to improve banner click-thru rates through on-the-spot incentives and offers, Ableclick's system uniquely provides advertisers with the ability to gauge consumer preferences and receive real-time profile information from mid-tier sites. Ableclick's hybrid system A hybrid system is a dynamic system that exhibits both continuous and discrete dynamic behavior — a system that can both flow (described by a differential equation) and jump (described by a difference equation). collects banner click-thru and personal demographic data in the same process. Consumers participate in the Ableclick service by voluntarily entering an e-mail into an advertiser's banner. The email entry field is invisible to the consumer until the user's mouse touches the banner frame. The viewer, who accrues money, offers and discounts for clicking on an Ableclick banner, receives an email inviting them to join the Ableclick Netizen community. Doing so enables Ableclick to send advertiser surveys and other offers via e-mail, collecting profile information from each respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. . Through Ableclick's real-time online reporting system, advertisers are able to view aggregated consumer profile data 24/7 in an organized, statistical format. Advertisers can create their own surveys directly through Ableclick's website. In the interest of protecting consumer privacy, personal identifiers such as name, address, and e-mail address See Internet address. e-mail address - electronic mail address are not made available to the advertiser. "Our system is opt-in at its core," said Mr. Jay H. Hwang, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Ableclick. "We've created a way for internet surfers to be compensated for their time and interest, while advertisers can cost effectively generate, hard to obtain, and invaluable demographic data. These solid benefits allow for a greater likelihood of commerce." Ableclick's unique reporting capabilities attract top advertisers to their growing ad network comprised of sometimes overlooked mid-tier sites. Host sites participating in the Ableclick network are considered for every campaign because of Ableclick's automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. ad system, which matches sites with campaign goals and targets. Each host site is meticulously me·tic·u·lous adj. 1. Extremely careful and precise. 2. Extremely or excessively concerned with details. [From Latin met categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat in 15 major categories and 250 sub categories so advertisers are presented with unique opportunities reaching their target audience they may not have been familiar with before. Ableclick Inc. (www.ableclick.com) is a hybrid advertising network and incentive company bringing tangible reporting benefits to the advertisers while rewarding the viewer for time and interest. |
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