Abita producing ale to benefit reconstruction.Abita Brewing Co. of Abita Springs, LA, is now selling Abita Restoration Ale, with $1.00 from the sale of each six-pack going to hurricane recovery efforts.
"The rebuilding and restoration of the greater New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded area is vitally important," according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. David Blossman, President of the Abita Brewing Company The Abita Brewing Company is a craft brewery located in Abita Springs, Louisiana, 30 miles north of New Orleans. They first began brewing beer in 1986. That year, the company produced 1,500 barrels of beer. Today, they brew over 62,000 barrels of beer and 3,000 barrels of root beer. . "To help restore what we love so much, we are proud to announce a major initiative to help raise funds for all the people whose lives have been devastated dev·as·tate
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.
2. To overwhelm; confound; stun: was devastated by the rude remark. by Hurricane Katrina." Abita Beer has produced "Fleurde-lis" Restoration Ale, a golden ale that features the Fleur-de-lis, a symbol for New Orleans For New Orleans: A Benefit For The Musicians' Village Habitat For Humanity is an American benefit double-disc CD, with tracks from Minnesota artists, and national artists. , on the label.
"This brew in every way symbolizes the hope and generosity of our people," stated Blossman. "Everybody in their own way, has to contribute to the recovery efforts ... and our way is to do what we do best, brew great tasting beer."
Fleur-de-lis Restoration Ale is made with English Pale, Lager, Crystal and Cara Pils malted barley, hopped and dry hopped with American Cascades.
The company has also created a line of Fleur-de-lis merchandise to help benefit hurricane recovery efforts. Blossman said 100% of the net proceeds Net Proceeds
The amount received after all costs are deducted from the sale of a piece of property or security.
In the case of an investor selling a security, net proceeds represent the proceeds from the sale minus any trading costs (i.e. commissions). from the sale of the merchandise will go to the Louisiana Disaster Recovery Foundation. All of the items can be viewed and purchased online at the Abita website. Retailers wishing to display and sell the charity merchandise can also place their order for a special retail display package at the Abita Brewing Company website. "We as a community want the nation to know that we will rebuild the New Orleans area," stated Blossman. Blossman said that within just a few hours of the products being added to the brewery's website thousands of dollars worth of the merchandise had been purchased. In addition, a donation of one dollar for every six pack sold will be made by Abita.